Goran Tomić (; born 18 March 1977) is a Croatian professional football manager and former player who most recently managed HNL club Istra 1961.

He started his managerial career with his hometown club HNK Šibenik in the Prva HNL in 2011. His previous managerial successes came while at Lokomotiva between 2017 and 2021 and HNK Rijeka between 2021 and 2022.

Club career Tomić started his professional football career at his hometown club HNK Šibenik in the Croatian Prva HNL where he grew up no more than 50 meters away from the Šubićevac Stadium. He progressed through all the age groups within the club before finally breaking into the first team in 1994. In 1997 he moved to Vicenza which paid €700,000 for his services. He played just under 30 games in Serie A for both Reggina and Vicenza scoring three goals in the process. On 3 February 1998 Tomić was loaned to the Greek side AEK Athens for a fee of 80 million drachmas. His most successful spell was between 2001 and 2005 in the Austrian Bundesliga, playing over 60 times for FC Salzburg scoring 19 goals. He had a rather short and forgettable stint with Lierse S.K. in Belgium, before ending his career in 2006 due to a lingering foot injury, after a short spell with Chinese League One club Henan Construction.

Managerial career

Šibenik Following his retirement as a player, Tomić was first appointed as head coach of the HNK Šibenik under-19 team in September 2009. One year later he moved into the role of first team assistant manager. On 1 September 2011, Vjekoslav Lokica departed the club and Tomić realized a boyhood dream, being appointed as the new manager of the club.

Following Tomić's inaugural season with the club, 2011–12, Šibenik were relegated to second-tier Druga HNL due to serious financial problems. On 12 February 2013, Tomić resigned from the club after accepting a three-year contract to take up a position in China.

Beijing Baxy Chinese League One side Beijing Baxy had just been relegated with 31 points, losing half of their fixtures and finishing 15th of 16 teams. However, due to the merge of Chinese Super League sides Dalian Shide and Dalian Aerbin, they were spared from relegation to the third tier in order to preserve the integrity and stability of the Chinese Leagues. On 26 February 2013, Tomić was officially announced as the new manager of Beijing Baxy.

During the 2013 season, Baxy were widely expected to struggle, the aim of the season was to steady the ship and avoid relegation. Although the core of the side relegated in 2012 remained, marquee signings came in the form of Ryan Griffiths and Lucian Goian, whilst fellow Croatian Antonio Cinotti was added to the backroom staff. Tomić managed to guide Baxy not only clear of relegation but to the highest place finish in the club's history, finishing in a very respectable 7th position (P30, W11, D8, L11 – 41 pts).

The aim for the 2014 season was to improve on 2013 by finishing in the top 6 and in preparation for this Tomić drafted in Ivica Matas to join his backroom staff.Cukrov ostaje trener, Petković umjesto Matasa Baxy also proudly announced the news of four signings from Super League teams whom joined up with the squad for pre-season training in South Korea. Shortly after returning to China however all four players had returned to their original clubs, and with other first team players also leaving in the off season, including Ryan Griffiths, preparations for the new season were plunged into crisis as the squad was left threadbare.

Despite these challenges during pre-season, having less preparation time relative to other teams in the league, Baxy consistently performed above all expectations. An unprecedented run of 22 games undefeated meant that Baxy were being touted as serious contenders for promotion to the Super League. Tomić had found a blend of foreign aid and Chinese talent meaning they were fighting for promotion all the way to the final day of the season. Eventually finishing in 4th position (P30, W14, D13, L3 – 55 pts), for the second straight year they had the highest classification in the club's history.

For his achievements in 2014, Tomić won the Chinese League One Coach of the Year award, receiving nearly 60% of the entire voting whilst Baxy also had two players elected into the Team of the Year.

Beijing Baxy's continual progression and improvement under Tomić was well noted within China. The club drew new investment from both Yanjing Beer and the Beijing Enterprises Group, promising funds to help turn Baxy into a team competing for continental prizes. Beijing Enterprises Group completed the take over of Beijing Baxy at the end of the 2014 season. Along with a new name, new crest and new club colours, came the decision to opt for a new, higher profile coach. Tomić left Beijing Baxy in January 2015.

Tianjin Songjiang Tomić took charge of Tianjin Songjiang on 11 May 2015, with the club rooted to the foot of the Chinese League One table after only picking up 4 points from 8 games.

His arrival had an instant impact, as in the first 9 games in charge the team went on an impressive 5 game unbeaten run and lost only once (in controversial circumstances to Xinjiang). With the leaky defence beginning to seal its holes, Tomić turned his focus to finding an improved attacking threat. He successfully tempted former England under-19 and Coventry City striker Frank Nouble to join the ranks, somewhat of a coup for a Chinese League One side. Nouble formed a nice partnership with Mario Lucio and the pair sparked another good run, picking up 10 points in 5 games including victories over much stronger opposition in Dalian (4th), Qingdao Jonoon (2nd) and a very meaningful point against Tomić's former employers Beijing BG.

This inspiring haul of points was enough to claw themselves comfortably out of the relegation zone and with the attention from the local media looking on, the focus of the team soon switched from looking over their shoulder at a relegation battle, to a push for a top half finish.

Tomić's success in Songjiang had also caught the attention of the Quanjian Natural Medicine Group, whose major sponsorship deal with Songjiang's larger footballing brother Tianjin TEDA had just broken down. The ambition of Quanjian to remain involved in Tianjin sport and the improved position of Tianjin Songjiang under Tomić led to Quanjian completing a takeover of Tianjin Songjiang for the 2016 season.

Tianjin continued to progress in the league standings with the club integrating more young Chinese players, ready for the 2016 season. The absence of its foreign aid stalled the charge, Tianjin ended the 2015 season in a ninth position and were notably the only team to beat the league champions, Yanbian, in an away match during that season.

With the takeover confirmed, Tomić once again had to endure the consequence of his own success. The new owners promised an increased transfer budget, and stated their ambition of promotion in 2016, by bringing in their own personnel. Just like in Beijing, Tomić was to be replaced as manager, this time by former Real Madrid and Brazil coach, Vanderlei Luxemburgo, but not before the club issued a very complimentary press release. The club stated they were extremely grateful for Tomić's efforts in turning the club around and preventing its relegation, in a period of just 150 days. It went on to state that no matter which direction the club would take in the future, it would never forget Tomić's contribution in 2015.

Zhejiang Yiteng Having cemented his reputation in China, Tomić continued his managerial reign in the country, signing a deal to take charge of Chinese League One side Zhejiang Yiteng on 10 January 2016. However, on 22 March the same year, after only two games in charge, Zhejiang Yiteng announced that for personal reasons, Tomić would leave the club by mutual consent.

Temporary return to Šibenik Tomić returned home as a spectator to watch Šibenik in the final game of the 2015–16 Croatian Second League regular season, with Šibenik needed a win against leaders Cibalia to secure direct promotion to the first tier. The game finished 0–0 and Šibenik would need to attempt to gain promotion via the playoff route. Whilst leaving the stadium, Šibenik approached Tomić with a request that he considers taking the position to lead the team during the 10-day playoff period. Tomić accepted the opportunity to act as Šibenik caretaker manager, and is quoted as saying "I could not refuse this club".

The opponents in the playoffs were 9th placed Prva HNL club Istra 1961. Šibenik was at home for the 1st leg and contrary to expectation had both the majority of possession and created more goal scoring opportunities than their higher tiered counterparts. Despite this Istra took an early second half lead, though an 87th-minute equaliser set up a tasty second leg.Šibenik vs. Istra 1961 1-1

The second leg was a tight and nervy game with hardly anything to separate the two sides. Šibenik held a lead for all of 2 minutes before being pegged back. The tie finished 1–1 after extra time, 2–2 on aggregate and ended in the lottery of a penalty shootout. Tomić's side, despite a heroic effort to upset the odds, suffered a heart breaking 5–4 defeat on penalties.Istra 1961 vs. Šibenik 1-1

Istra 1961 Impressed by the progress shown at Šibenik during the playoffs, Istra 1961 approached Tomić to employ his services as manager for the 2016–17 season. On 22 July 2016, Tomić took charge of the club.

At the time of being appointed, Istra 1961 was on run that was not just a downward spiral, they were in free fall. Experiencing a run lasting more than 10 months and consisting of 28 consecutive competitive fixtures without a win. During this period they managed to find the net only 11 times, whilst conceding 46. The expectation then for the 2016–17 season was simple, avoid relegation.

Tomić started his reign with three draws in the first four games, immediately stopping the run of seven consecutive competitive defeats prior to his arrival, laying solid foundations to build upon. Building which began with a couple of shrewd attacking additions in the form of Brazilian Mário Lúcio and Nigerian Theophilus Solomon, both of whom had worked under Tomić previously.

Games that Istra 1961 would perhaps have previously lost, were now being turned into draws and points were being picked up. Even the narrow 1–2 defeat to the higher ranked giant of Dinamo Zagreb showed that progress was being made. The win-less streak was finally snapped with two widely convincing league wins (3–0, 4–1) on the spin.

With the steady progress being made in Croatia, his reputation in China and Chinese clubs preparing for the start of their new 2017 season, it was perhaps expected then that offers from Chinese clubs began to come in. These were regularly turned down by Tomić opting to stay with NK Istra to continue what was turning into a good season. However one phone call with an offer "too good to refuse" would change Tomić's career path. The legendary Sven-Göran Eriksson had offered assistant manager position to Tomić at Shenzhen FC.

Comparing Tomić's 15 league games in charge with the same time period prior to his arrival shows marked progress. Prior to his arrival, Istra 1961 had an average goal difference of -1.54 per game, picking up an average of 0.26 points per game. Contrasting this under Tomić's leadership, the average goal difference improved to -0.14 (+1.40) and the points per game increased to 1.20 (+0.94).

Tomić left Istra 1961 sitting in fifth place of the Prva HNL with a squad of players in a strong position to achieve its goal of avoiding relegation. Istra 1961 eventually secured a 6th-place finish, although did see a small drop in performance after Tomić departed, averaging 0.1 points per game less than when Tomić was in charge (1.1 v. 1.2).

Shenzhen FC