No Wyld (formerly known as The Wyld) was a New Zealand alternative hip hop band, formed in 2010.
History Mohamed "Mo" Kheir and Joe Pascoe met while studying architecture at university in 2007. They joined Brandon Black two years later through Kheir's older brother, Moomin Kheir. They began covering tracks they liked, and performing at open mic nights.
"Revolution" was the first single that attracted attention online. The track earned praise from MTV Iggy in the United States and was subsequently included in United States TV show 90210.
The band attracted the interest of major sponsors like Red Bull, who included them in a major campaign. In August 2013, they began recording their first EP, Abstract, at Red Bull Studios. The Wyld relocated to the United States where they secured a recording contract with Columbia records in 2013 and then a Publishing deal with Sony ATV in April 2014.
The track "Odyssey" was used in a commercial for McDonald's during Sochi 2014, and later included in the soundtrack for NHL 15, Madden NFL 16 and Need for Speed. "Odyssey" was also featured in the pregame video played before the West Virginia University Mountaineers football team took the field for home games during the 2015 season. In addition, "Let Me Know" was included in the soundtrack for FIFA 16.
This song also appeared in EA Sports game, FIFA 17 with "Justfayu" featuring KAMAU. Their song "Air" was used as the official theme song for WWE's Elimination Chamber event in 2017.
Band members Mohamed "Mo" Kheir – Vocals Brandon Black – Vocals, Production Joseph Pascoe – Guitar, Production
Discography
Studio albums Title Album details Peak chart positions Certifications Sales NZ Preface Released: 29 June 2012 Label: Dryden Street Format: CD, download 36 Nomads Released: 25 November 2016 Label: Columbia Format: download
Extended plays Title Album details Abstract Released: 29 October 2013 Label: Fontana North Format: CD, download Ascension Released: 9 October 2015 Label: Columbia Records Format: CD, download
Singles As lead artist Title Year Peak chart positions Certifications Album NZ "Revolution" 2011 – Preface "Full Circle" 2012 – "Rome" – "Odyssey" 2013 – Abstract Ascension "Queen"(featuring KAMAU) 2015 – Ascension "Let Me Know" – Ascension Nomads "Afraid" – "Paranoid" 2016 – Nomads "Tomorrow"(featuring Allan Kingdom) – "Grown Up" – "Gone" – "—" denotes a recording that did not chart or was not released in that territory.
As featured artist Title Year Peak chart positions Certifications Album NZ "Jusfayu"(KAMAU featuring No Wyld) 2015 – A Gorgeous Fortune EP
Music videos Title Year Director(s) "Revolution" 2011 No Wyld & Joe Rixon "Full Circle" 2012 Claire Littler "Rome" Moomin Kheir "Odyssey" 2015 No Wyld
References