Susan RoAne (ca. 1945) is an American author and speaker. She has written several business networking self-help books including How to Work a Room."11 Steps to Networking Like a Boss" U.S. News & World Report. Retrieved April 11, 2016.
Background RoAne was born Susan Rosenberg in Chicago and graduated from Mather High School in 1963. She has a bachelor's degree from the University of Illinois at Urbana–Champaign (1967) and a master's degree from San Francisco State University.Author Susan RoAne to speak on using networking to find jobs, build careers, March 19, 2008
RoAne's books include How to Work a Room (1988), a self-help guidebook on how to socialize at parties and other events, oriented towards the business community.David Brooks. "How-To Books for Sharks and Dogs". Wall Street Journal (November 8, 1988). Abstract: Book reviews of Susan RoAne's "How to Work a Room: A Guide to Successfully Managing the Mingling" and Job Michael Evans's "The Evans Guide for Civilized City Canines" (Database: ProQuest) The 25th Anniversary edition,"Mingle bells: How to work a holiday party" Charlotte Observer. Retrieved February 28, 2014."5 Tips for Impressing Everyone You Meet" Women's Health. Retrieved February 28, 2014. How To Work a Room: The Ultimate Guide to Making Lasting Connections In Person and Online, was published in 2013 by William Morrow Paperbacks. The book has sold over a million copies, was number one on Book-of-the-Month Club's list of best-selling nonfiction books in 1990 and has been published internationally.
As a keynote speaker, RoAne has spoken to Fortune 20–500 companies, conventions and presented at universities including University of Chicago, Yale University, NYU, Wharton School of Business, UC Berkeley, UCLA and Stanford University."Twitter Success Stories" Ultimate Guide to Twitter for Business. Retrieved July 7, 2016.
She has tied the formalization of rules for social networking to the women's movement, explaining that as women moved into the workforce, in particular beginning in the 1970s, they brought domestic networking skills re-applied to the business environment.Loraine O'Connell. "Women are networking leaders" The Orlando Sentinel (August 12, 1992). Abstract: Susan RoAne, author of the 1988 guide to networking, How To Work a Room, ties the formalization of networking to the rise of the women's movement. (Database: NewsBank) For example, in 1988, RoAne described a "Scarlett O'Hara Syndrome" prevalent in women aged over 40 who do not initiate conversations because, as Scarlet said, "We haven't been properly introduced."Shirley Armbruster. "'Work The Crowd', Businesswomen Told". Fresno Bee (January 13, 1988). Abstract: Profile of Susan RoAne, book and message. (Database: NewsBank) Also in 1988, RoAne said, "I think women are afraid sometimes of being construed as being too forward".Craig Wilson. "How to work a party; An expert's advice for successful mingling; Stick out your hand and say `hi'" USA Today (November 7, 1988). Abstract: Profile of Susan RoAne, book and message. (Database: NewsBank)
In 2015, she was named as one of the 25 Professional Networking Experts to Watch in 2015."25 Professional Networking Experts to Watch in 2015" Forbes. Retrieved September 5, 2015.
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