Kraken Black Spiced Rum is a Caribbean black spiced rum."The Kraken Rum," darkrum.co. Retrieved February 25, 2014. The brand is owned and distributed by Proximo Spirits of Jersey City, New Jersey and named after the kraken, a mythical giant octopus like sea monster."The Kraken," The Dieline, October 28, 2009.

Product description and packaging Kraken Rum was introduced in 2010.“Proximo Backs The Kraken Rum With New $10 Million Ad Campaign,” Shanken News Daily, November 20, 2013. The base rum at the time being from Trinidad, distilled from molasses made from sugar cane. The rum is aged 1–2 years and then blended with a mix of 11 spices, including cinnamon, ginger and clove.“The Kraken Black Spiced Rum,” Cocktail Hunter. Retrieved January 28, 2014. The liquid is black, revealing hints of brown when held up to the light.“Kraken Rum,” Rum Journey. Retrieved February 25, 2014.

The bottle is styled after a Victorian rum bottle, with two hoop handles based on the tradition of hanging a bottle to prevent breakages. The bottle has a black and white paper label featuring an illustration of a giant squid captioned with its scientific name, Architeuthis dux. The bottle's back label states that it is "imported rum from the Caribbean blended with natural flavors."

Beginning in 2015, Proximo began selling Kraken Ghost White Rum exclusively in Mexico.

In early 2020, Kraken released two new pre-mixed flavours, Kraken & Dry and Kraken & Cola, increasing its hold on the Australian market. Kraken's Ceramic Flagons were produced by UK based Pottery firm Wade Ceramics, though ceased contractual agreements in 2020.

In March 2023, The Kraken brand launched Kraken Gold-Spiced Rum. Over the years, different black-spiced rum varieties have been launched. There was also a launch of Kraken cocktails in cans, which included Kraken and Cola, Kraken and Ginger and also Kraken Rum Punch (2022).

As of 2026, the product list for the brand is: +NameABVProofDetailsKraken Black-Spiced Rum 47%94Made with 13 secret spices. Flavor: Vanilla, ginger and peppercorn notes with a lingering spicy finishKraken Gold-Spiced Rum35%70Dominican rum aged for two years. Flavor: Molasses and dark spice, caramelized sugar. Toasted oak and vanilla finish.

Marketing In 2013, two outdoor 3D billboards went up in Chicago, with a kraken sea creature's giant tentacle pulling a consumer out of an apartment window in an advertisement for Kraken Rum.Tim Nudd, “Kraken Rum Billboards Will Kidnap You and Squeeze You to Death,” Ad Week, January 25, 2013. The ad was created by New York agency Dead As We Know It, which also produced several animated TV spots for the brand, combining 2D and 3D animations in a 19th-century scientific style, as well as an iPhone and Android app, The Kraken: The Simulation Application for Nautical Maneuvering, a game in which players steer a ship through kraken-infested waters.“The Kraken Rum: Existence,” Creativity. Retrieved February 25, 2014.EDW Lynch, “The Kraken: The Simulation Application for Nautical Maneuvering,” laughingsquid.com, March 3, 2011. Later that year, Blur Studio created animated spots featuring a kraken destroying a ship to the tune of Bobby Darin's 1959 version of the song "Beyond the Sea".Bryant Frazer, “The Kraken Rum: Black Ink,” Studio Daily, December 2, 2013.

The World's End pub in Brighton, England features a Kraken Rum mural.

Kraken Rum was the sponsor of the Kitschies, a British speculative fiction award.David Barnett, "The Kitschie awards have their Tentacles in the best genre fiction," The Guardian, January 13, 2012.

In October 2020 Kraken collaborated with competitive freediver Beci Ryan, because the drinks company announced that it was opening its first underwater 'Dive Thru'. Ryan was tasked to freedive to a treasure chest containing bottles of the new limited edition spiced rum and salvage them. Customers had the opportunity of winning one of these retrieved bottles. In addition Kraken confirmed they would be making a donation of £1 from the sale of every bottle of this rum to PADI Aware.Rosemary E Lunn Kraken to launch 'Unknown Depth' Rum this October X-Ray Magazine

Shortly after announcing their team name, the Seattle Kraken ice hockey team announced Kraken Rum as their official rum sponsor.

The Kraken Rums are marketed with a "Legend" of a sea creature that attacks ships with Caribbean Rum barrels inside. According to this legend, the black color is due to "squid ink". This brand profile also has a club called "The League of Darkness".

Medals Kraken has been named an Impact "Hot Brand" by Impact magazine. +CompetitionYearMedalProduct that WonASCoT Awards 2024Double Platinum wonKraken Black Spiced Rum 94 proofLos Angeles Invitational Wine & Spirits Competition 2024Best RumKraken Black Spiced Rum 94 proofDenver International Spirits Competition 2024Gold wonKraken Black Spiced Rum 94 proofASCoT Awards2024Gold wonKraken Gold Spiced RumLos Angeles Invitational Wine & Spirits Competition2024Double Gold wonKraken Gold Spiced RumDenver International Spirits Competition2024Gold wonKraken Black Spiced 70 Proof Rum

References

External links Official website