Alpha Media LLC was a radio broadcasting company based in Portland, Oregon, and led by Bob Proffitt. The group did business under the Alpha Media name.
It was formed from the merger of Alpha Broadcasting, L&L Broadcasting, and Main Line Broadcasting on July 1, 2014. At its formation, it owned 68 radio stations in 12 markets, along with two theatres (in Portland and San Antonio) and a digital marketing firm in Peoria, Illinois.
Alpha Broadcasting Alpha Broadcasting was founded in 2009 in Portland, Oregon by Larry Wilson, arising from the sale of stations formerly a part of the CBS Radio Portland cluster with those of Rose City Radio.
On April 17, 2014, L&L Broadcasting announced that it has agreed to merge with Alpha, while purchasing the stations of Main Line Broadcasting. The combined entity became known as Alpha Media.
L&L Broadcasting The broadcasting group was sometimes referred to as Live and Local.
L&L was formed in 2012 to buy all but two of the radio stations of Triad Broadcasting for $21 million; the deal, involving 32 stations in 5 radio markets, closed in May 2013, and transfer was finalized in June 2013. L&L immediately arranged for the 6 stations in the Fargo, North Dakota market to be sold to Jim Ingstad.
In August 2013, L&L arranged to buy, from YMF Media (Yucaipa Companies and Earvin "Magic" Johnson), the six stations formerly owned by Inner City Broadcasting in the Jackson, Mississippi radio market.
In September, 2013, L&L definitively agreed to purchase an additional 5 stations in Columbia, South Carolina from YMF Media.
On April 17, 2014, L&L Broadcasting announced that it has agreed to merge with Alpha Broadcasting, while purchasing the stations of Main Line Broadcasting.
Post-merger changes
On October 10, 2014, Alpha Media announced that it will be purchasing the remaining stations owned by Buckley Broadcasting in Bakersfield and Merced, California. These were the last stations remaining to be divested by Buckley, which had begun to sell off its radio assets in 2008. The purchase of the Buckley stations was consummated on December 31, 2014, at a price of $5.8 million.
On January 1, 2015, Alpha Media began an LMA on the Access.1 stations in Shreveport, Louisiana and Tyler/Longview, Texas. The purchase was consummated on April 14, 2015, at a price of $13.75 million. Effective February 1, 2017 Alpha transferred control of KFRO to a new owner, and returned operation of KCUL-FM, and KSYR to Access.1.
Effective May 1, 2015, Alpha Media acquired four stations and a translator in the Fredericksburg, Virginia market from The Free Lance-Star, at a price of $8.1 million.
On August 17, 2015, Alpha Media announced it was purchasing Palm Springs, California radio stations KDES-FM and KPSI-FM ("Mix 100.5"). While the purchase price was not originally announced, the transaction was consummated on December 29, 2015 at a price of $3 million.
On February 25, 2016, Alpha Media acquired Digity, LLC for $264 million, adding 116 stations in 26 markets to its portfolio for a total of 251.
In September 2017, Alpha Media announced that it would sell its clusters in Savannah, Kinston/New Bern/Jacksonville, and Myrtle Beach, to Dick Broadcasting Corporation for $19.5 million. Dick assumed control of the stations under local marketing agreements shortly afterward. However, the sale of the Savannah, Georgia stations will not be filed with the FCC until August 2019, with Dick operating them under an LMA for the time being. The sale, at a price of $5,000,000, was consummated on December 1, 2022.
On January 24, 2021, Alpha Media filed for Chapter 11 bankruptcy protection, blaming several factors caused by the COVID-19 pandemic as part of the decision. The company had plans to shed most of its debt and restructure agreements with its lenders.
Starting in May 2024, Alpha Media began laying off on-air personalities in several of its markets, starting with a round of cuts at stations in Farmington/Festus and Moberly, Missouri."Alpha Media makes big Missouri Cuts," Radio Insight, May 7, 2024. Accessed 05-23-2024. Later in the month, stations in Minnesota, Iowa and South Dakota were also targeted for layoffs of on-air personnel. A social media post by a former on-air personality at one of the affected stations in Brookings, South Dakota, stated that the Alpha Media stations where the former personalities were employed "would be switching from local programming to national syndication." Another described this as "destroying anything that is unique and of value for local listeners and instead providing things they can already get from many other sources."Johnson, Eric, "Company that owns Austin radio stations lays off on-air personalities, part of sweeping move," Austin Daily Herald, May 23, 2024. Accessed 05-23-2024.
In May 2025, Connoisseur Media announced its intent to acquire Alpha Media. The FCC approved the sale on August 13, 2025, and the sale was consummated on September 4.
Theatres Alpha Media owned the Skype Live Studio (formerly known as The Bing Lounge) in Portland and The Alamo Lounge in San Antonio, Texas.
Former station list
Divestments after the sale Callsign Freq. City Market Transferred From Notes WWDM 101.3 MHz YMF WHXT 103.9 MHz YMF WMFX 102.3 MHz YMF WARQ 93.5 MHz YMF WJNT 1180 kHz YMF Also has booster FM station at 103.3 MHz WOAD 1300 kHz YMF WJQS 1400 kHz YMF WJMI 99.7 MHz YMF WRKS 105.9 MHz YMF WKXI-FM 107.5 MHz YMF KJXK 102.7 MHz BMP Radio KTSA 550 kHz BMP Radio KZDC 1250 kHz BMP Radio KSAH 720 kHz BMP Radio KSAH-FM 104.1 MHz BMP Radio KLEY-FM 95.7 MHz BMP Radio KTFM 94.1 MHz BMP Radio WGZB-FM 96.5 MHz Main Line Lead station file number BALH-20140423ACB.WDJX 99.7 MHz Main Line WMJM 101.3 MHz Main Line WXMA 102.3 MHz Main Line WGHL 105.1 MHz Main Line WROU-FM 92.1 MHz Main Line WGTZ 92.9 MHz Main Line WCLI-FM 101.5 MHz Main Line WDHT 102.9 MHz Main Line WING 1410 kHz Main Line WQCM 94.3 MHz Main Line WIKZ 95.1 MHz Main Line WDLD 96.7 MHz Main Line WCHA 800 kHz Main Line WHAG 1410 kHz Main Line KUPL 98.7 MHz Alpha Lead station file number BALH-20140418AAB.KBFF 95.5 MHz Alpha KXL-FM 101.1 MHz Alpha KINK 101.9 MHz Alpha KXTG 750 kHz Alpha KUFO 970 kHz Alpha KLLY 95.3 MHz Buckley KKBB 99.3 MHz Buckley KNZR 1560 kHz Buckley KNZR-FM 97.7 MHz Buckley KBTT 103.7 MHz Access.1 Communications Corp. KDKS-FM 102.1 MHz Access.1 Communications Corp. KLKL 95.7 MHz Access.1 Communications Corp. KOKA 980 kHz Access.1 Communications Corp. KTAL-FM 98.1 MHz Access.1 Communications Corp. KKUS 104.1 MHz Access.1 Communications Corp. KOOI 106.5 MHz Access.1 Communications Corp. KOYE 96.7 MHz Access.1 Communications Corp. KYKX 105.7 MHz Access.1 Communications Corp. KKDV 92.1 MHz Coast Radio Group KKIQ 101.7 MHz Coast Radio Group KUIC 95.3 MHz Coast Radio Group WFLS-FM 93.3 MHz Free Lance-Star License, Inc. WNTX 1350 kHz Free Lance-Star License, Inc. WVBX 99.3 MHz Free Lance-Star License, Inc. WWUZ 96.9 MHz Free Lance-Star License, Inc. KONE 101.1 MHz Wilks Broadcast Group KLLL-FM 96.3 MHz Wilks Broadcast Group KBTE 104.9 MHz Wilks Broadcast Group KMMX 100.3 MHz Wilks Broadcast Group KBMG 106.3 MHz Adelante Media Group KDUT 102.3 MHz Adelante Media Group KTUB 1600 kHz Adelante Media Group KBRJ 104.1 MHz Morris Communications KEAG 97.3 MHz Morris Communications KFQD 750 kHz Morris Communications KHAR 590 kHz Morris Communications KMXS 103.1 MHz Morris Communications KWHL 106.5 MHz Morris Communications KAYO 100.9 MHz Morris Communications KCLB-FM 93.7 MHz Morris Communications KCLZ 95.5 MHz Morris Communications KKUU 92.7 MHz Morris Communications KNWQ 1140 kHz Morris Communications KNWZ 970 kHz Morris Communications KDGL 106.9 MHz Morris Communications KNWH 970 kHz Morris Communications KSAJ-FM 98.5 MHz Morris Communications WIBW 580 kHz Morris Communications WIBW-FM 94.5 MHz Morris Communications KGNC 710 kHz Morris Communications KGNC-FM 97.9 MHz Morris Communications KXRO 1320 kHz Morris Communications KWOK 1490 kHz Morris Communications KXXK 95.3 MHz Morris Communications KDUX-FM 104.7 MHz Morris Communications KWIQ 1020 kHz Morris Communications KWIQ-FM 100.5 MHz Morris Communications KKRV 104.7 MHz Morris Communications KKRT 900 kHz Morris Communications KWLN 103.3 MHz Morris Communications KTPK 106.9 MHz JMJ Broadcasting Company, Inc. KXGL 100.9 MHz JMJ Broadcasting Company, Inc. WSCZ 93.9 MHz Miller Communications KDES-FM 98.5 MHz Glen Barnett, Inc. KPSI-FM 100.5 MHz R & R Radio Corporation KBAY 94.5 MHz Digity, LLC KEZR 106.5 MHz Digity, LLC KKFD-FM 95.9 MHz Digity, LLC KMCD 1570 kHz Digity, LLC KIAQ 96.9 MHz Digity, LLC KKEZ 94.5 MHz Digity, LLC KTLB 105.9 MHz Digity, LLC KVFD 1400 kHz Digity, LLC KWMT 540 kHz Digity, LLC KXFT 99.7 MHz Digity, LLC KZLB 92.1 MHz Digity, LLC KGRN 1410 kHz Digity, LLC KRTI 106.7 MHz Newton, IA Digity, LLC KGLO 1300 kHz Digity, LLC KIAI 93.9 MHz Digity, LLC KLSS-FM 106.1 MHz Digity, LLC KRIB 1490 kHz Digity, LLC KYTC 102.7 MHz Digity, LLC KCOB 1280 kHz Digity, LLC KCOB-FM 95.9 MHz Digity, LLC WCCQ 98.3 MHz Digity, LLC WERV-FM 95.9 MHz Digity, LLC WJOL 1340 kHz Digity, LLC WKRS 1220 kHz Digity, LLC WSSR 96.7 MHz Digity, LLC WXLC 102.3 MHz Digity, LLC WCEN-FM 94.5 MHz Digity, LLC WGER 106.3 MHz Digity, LLC WSGW 790 kHz Digity, LLC WSGW-FM 100.5 MHz Digity, LLC WTLZ 107.1 MHz Digity, LLC KATE 1450 kHz Digity, LLC KCPI 94.9 MHz Digity, LLC KAUS-FM 99.9 MHz Digity, LLC KLQL 101.1 MHz Digity, LLC KQAD 800 kHz Digity, LLC KEEZ-FM 99.1 MHz Digity, LLC KMKO-FM 95.7 MHz Digity, LLC KRBI-FM 105.5 MHz Digity, LLC KYSM-FM 103.5 MHz Digity, LLC KAUS 1480 kHz Digity, LLC KLGR 1490 kHz Digity, LLC KLGR-FM 97.7 MHz Digity, LLC KAAN 870 kHz Digity, LLC KAAN-FM 95.5 MHz Digity, LLC KWIX-FM 92.5 MHz Digity, LLC KRES 104.7 MHz Digity, LLC KWIX 1230 kHz Digity, LLC KREI 800 kHz Digity, LLC KJFF 1400 kHz Digity, LLC KKWK 100.1 MHz Digity, LLC KMRN 1360 kHz Digity, LLC KIRK 99.9 MHz Digity, LLC KTCM 97.3 MHz Digity, LLC KBNN 750 kHz Digity, LLC KJEL 103.7 MHz Digity, LLC KTJJ 98.5 MHz Digity, LLC KFBD-FM 97.9 MHz Digity, LLC KIIK 1270 kHz Digity, LLC KJPW 1390 kHz Digity, LLC KOZQ-FM 102.3 MHz Digity, LLC KJSK 900 kHz Digity, LLC KKOT 93.5 MHz Digity, LLC KLIR 101.1 MHz Digity, LLC KTTT 1510 kHz Digity, LLC KZEN 100.3 MHz Digity, LLC KFOR 1240 kHz Digity, LLC KFRX 106.3 MHz Digity, LLC KIBZ 104.1 MHz Digity, LLC KLMS 1480 kHz Digity, LLC KTGL 92.9 MHz Digity, LLC KZKX 96.9 MHz Digity, LLC WHBC 1480 kHz Digity, LLC WHBC-FM 94.1 MHz Digity, LLC KBRK 1430 kHz Digity, LLC KBRK-FM 93.7 MHz Digity, LLC KDBX 107.1 MHz Digity, LLC KJJQ 910 kHz Digity, LLC KJAM 1390 kHz Digity, LLC KJAM-FM 103.1 MHz Digity, LLC KDLO-FM 96.9 MHz Digity, LLC KIXX 96.1 MHz Digity, LLC KKSD 104.3 MHz Digity, LLC KSDR 1480 kHz Digity, LLC KSDR-FM 92.9 MHz Digity, LLC KWAT 950 kHz Digity, LLC KLAK 97.5 MHz Digity, LLC KMKT 93.1 MHz Digity, LLC KMAD-FM 102.5 MHz Digity, LLC WIIL 95.1 MHz Digity, LLC Station de facto also serves the North Shore suburbs of Chicago and studios are at Gurnee Mills in Gurnee, IllinoisWLIP 1050 kHz Digity, LLC Station de facto also serves the North Shore suburbs of Chicago and studios are at Gurnee Mills in Gurnee, IllinoisWZSR 105.5 MHz Matrix Broadcasting LLC "Deal To Transfer WYSO/Dayton From Antioch College To Independent Ownership Filed With FCC", All Access Music Group. April 9, 2019. Retrieved April 9, 2019.KVWE 102.9 MHz Gray Television
Divestments before the sale