The Proton Suprima S, codenamed P3-22A is a five-door compact hatchback engineered by Malaysian automobile manufacturer Proton. It was released on 17 August 2013 and is based on Proton's next generation P2 platform. The Suprima S complements the Proton Prevé saloon and has been designed with larger emphasis on international markets.
The name Suprima has its roots in the English word, Supreme. The S suffix stands for Sports.
History
Pre-launch
The Proton P3-22A has been in development alongside its sister car, the Proton Prevé, then code named Proton P3-21A since 2009. The first spyshot of a P3-22A prototype, taken on 14 December 2012 received high publicity from local online media. Although heavily masked, the prototype revealed that the majority of exterior panels and features with the exception of the area to the rear of the C-pillar have been carried over from the Prevé. 8 days later, another different prototype was sighted, revealing larger seven-spoke alloy rims, compared to the 16-inch ten-spoke alloy rims of the Prevé. Multiple P3-22A prototypes have since been spotted on Malaysian highways, all of which wore masking or camouflage tape. On the 4th of July, more spyshots went viral online and clearly showcased new features not offered in its sedan counterpart such as front parking sensors, additional interior speakers and a new dark blue paint colour option. The most revealing of all spyshots were taken on 30 July 2013 during the P3-22A's television commercial (TVC) shooting in the heart of Kuala Lumpur. In addition to the fully redesigned rear and aforementioned features, the photos clearly displayed a revised honeycomb front grille and foglight housings, brighter LED DRLs and a reverse camera. A couple of days later, a trailer was caught transporting several P3-22A production units, hinting at an imminent August 2013 launch.
On 14 August 2013, a spyshot of a P3-22A test drive unit confirmed the final product name, Proton Suprima S along with its tagline, loaded with built-in value. Proton had previously filed Proton Suprima for trademark status under the Intellectual Property Corporation of Malaysia (MyIPO) in January 2013. Proton Suprima was initially speculated to be the product name of the Proton Perdana Replacement Model, the company's upcoming D-segment luxury saloon. The full brochure of the Proton Suprima S was leaked online on 15 August 2013, approximately 2 days before its scheduled launch.
Post-launch
The Proton Suprima S was finally unveiled on 17 August 2013 at two locations in Kuala Lumpur, the first being the VIP launch at the Matrade Exhibition & Convention Centre which was endorsed by the founder of Proton, Tun Dr. Mahathir Mohamad, and the second being the public launch at Pavilion KL. The VIP launch was covered in an exclusive live stream on YouTube by the popular Malaysian automotive news portal, paultan.org.
The Suprima S shares a large majority of its body panels and parts with the Prevé saloon, its sister car which launched approximately 16 months prior, on 16 April 2012. The Suprima comes in a choice of five colours and two trim variants, the Executive and Premium trims respectively. Both variants are powered by Proton's 1.6L CamPro Turbo engine, paired to a ProTronic CVT, Proton's version of a manumatic transmission. All Suprimas come standard with 6 SRS airbags, an Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Brake Assist (BA), Traction Control (TCS) and Electronic Stability Control (ESC). Also standard is the Proton Infotainment System, an advanced Android OS-powered 7" LCD touchscreen GPS head unit with DVD, Bluetooth, USB, iPod & 4G WiFi compatibility. The Premium trim is equipped with exclusive kit such as Anthracite-shade leather seats, two tweeter speakers, front parking sensors, a reverse camera and brighter LED daytime running lamps (DRLs) in addition to features previously offered in the Prevé's Premium trim, namely the steering-mounted paddle shifters, automatic headlights and wipers, climate control, cruise control and push-start engine ignition. The Suprima S is priced between RM76,338 and RM79,988 respectively. Proton has since sold more than 835 Suprima S units between mid-August and the month of September.
On 30 October 2013, Proton unveiled the Suprima S Premium in Jakarta, Indonesia, the car's first export market. The launch comes approximately months after the Prevé's Indonesian debut, and Proton Edar Indonesia targets sales of 150 Suprima units per year, compared with 240 for the Prevé. Proton Edar Indonesia sold 11 units of the Suprima on its launch date alone, more so than the Prevé which managed 7 units in the first two weeks. Another 4 Suprimas were sold in the month of November.
A couple of weeks later on 15 November 2013, Proton previewed the Suprima S GX and GXR at Sydney Harbour, Australia. Specifications for the GX automatic, priced at AUD$21,790 and the GXR automatic, AUD$26,590 reflect the Malaysian market Executive and Premium trims respectively. Additionally, a 6-speed manual transmission option has been confirmed for the Suprima S GX and GXR for the Australian market, priced at AUD$19,790 and AUD$24,990. The Suprima S is covered by Proton Cars Australia's '5-Star Service', and will officially go on sale beginning 1 January 2014, with the 6-speed manual variants slated for a later 2014 launch.
The Suprima S was launched in Bandar Seri Begawan, Brunei on 19 November 2013, approximately four days after its Australian premiere. It is available in a single high-end trim line which mirrors the Premium variant in Malaysia in terms of specifications. In addition, Bruneian Suprima S owners are entitled easy access to parts and services in neighbouring Sabah, Sarawak and Labuan as part of an agreement between the Proton distributors of Malaysia and Brunei, Proton Edar Sdn. Bhd. and United Motors Sdn. Bhd. respectively.
On 29 November 2013, Thailand became the fourth export market for the Suprima S upon its début at the 2013 Thailand International Motor Expo in Bangkok. Like Brunei and Indonesia, it's exclusively sold in the Premium guise, priced at 805,000 baht. The launch of the Suprima in Thailand comes approximately 12 months after the Prevé's Thai launch, and like its sister car, the Suprima has also been tuned to run on E20 fuel.
Proton introduced the Suprima S Super Premium on 18 January 2014, at the Proton Sales Carnival in Malacca, Malaysia. The Super Premium offers a new Race.Rally.Research. (R3) bodykit and seven-spoke 17-inch R3 alloy rims at an RM8,350 increment over the Premium variant. Apart from the new bodykit and rims, the Super Premium is mechanically identical to the Premium, and is only sold in two colours; Fire Red and Solid White respectively. The Super Premium effectively succeeds the Premium trim as the range-topping model in its domestic market.
On 6 December 2014, Proton introduced the Suprima S Standard, a new base model variant which undercuts the Suprima S Executive by as much as RM6,900. The Suprima S Standard loses some equipment and trim, including several safety features, and offers several new, albeit downgraded components to achieve its lower pricing. The omissions include several interior components like the Android OS-powered Proton Infotainment System in favour of the more basic head-unit from the Proton Prevé Executive variant, as well as the lack of steering audio switches, YES 4G internet connectivity, and the rear lid on the floor console between the two front seats. On the exterior, the Suprima S loses the front foglights, engine cover and the black tape on the B-pillar sashes. The Suprima S Standard is fitted with the ten-spoke alloy rims first seen on the Proton Prevé, and not the hubcaps from the Proton Exora Bold Standard CFE as speculated from spyshots several days prior to the launch. The most significant omissions in the Suprima S Standard are its safety features; it is only equipped with dual front airbags, ABS and EBD, and is not equipped with side and curtain airbags, electronic stability control (ESC), traction control (TCS) and brake assist (BA), which are all offered in the Suprima S Executive. The anti-trap feature in the front power windows, front reactive headrest, driver-side overhead handle grip and seat belt reminder for the front passenger have also been omitted. Nonetheless, the Suprima S Standard comes with a new Panther Grey finish for the front dashboard panels and front position lamps which are of the bulb type, instead of the L.E.D. type on the Executive trim. The rest of the specifications, including the powertrain were left largely unchanged, and the Proton Suprima S Standard is priced at RM69,438 and RM69,888 for the solid and metallic paint options respectively, both on-the-road prices with insurance. Proton hopes to triple sales of the Suprima S with this new base model.
The Proton Suprima S had a planned mid-2014 launch in the United Kingdom as well as a later 2014 launch in Turkey, Egypt, the GCC states and South Africa. Due to market circumstances, Malaysia will not be the lead market of the Suprima, as Proton only targets sales of just 750 units per month here. The Suprima has thus been primed for export where the majority of its sales will be derived from. Furthermore, a performance oriented R3 edition of the Suprima S has been confirmed by Proton's Deputy CEO. A masked Proton Suprima was also spotted on British roads in early September 2013. It bore the number plate AU13 FLW, where AU is the area code for Norwich, East Anglia. Additionally, ten Proton Suprima S units were formally registered with the DVLA in 2014, of which nine units were registered as 'Suprima S GLS CVT', with the sole remaining unit being a 'Suprima S GSX CVT'. The ten examples are presumed to be testing units owned by Proton Cars UK.
In the first half of 2018, the Executive trim was dropped and the Standard trim gained ESC in the Malaysian market. In the second half of 2018, the Standard trim was dropped.
Despite various spyshots, an updated Suprima S never materialised and finally in 2019, the Suprima S was removed from Proton's official website.
Design
Exterior
The Proton Suprima S lends largely and improves upon the design cues first seen on its sister car, the Proton Prevé which launched 16 months prior, on 16 April 2012. Apart from the fully redesigned rear, the Suprima is almost identical to the Prevé in terms of its exterior design, bar the new diamond-cut seven-spoke alloy rims (17" and 16" on the Premium and Executive trims respectively), revised Proton Wings front grille, front air intake and foglight inserts. The Suprima was designed with more emphasis on sportiness in an effort to appeal to a younger audience. The styling was done by the PROTON Design team headed by Chief Designer Azlan Othman in Shah Alam, Malaysia.
Proton had previously collaborated with Italy-based Italdesign Giugiaro S.p.A. for the styling and likeness of the Prevé, which ultimately trickled down into the Suprima as well. The Prevé and to an extent, the Suprima was developed by an international consortium consisting of experts from Malaysia, Italy, France, Germany and South Korea. Additionally, several components of the car are also sourced from Japan, South Korea, Australia and Europe.