Scan is a mobile app development company headquartered in Provo, Utah, United States. The company was founded in January 2011 by Garrett Gee together with his college friends Ben Turley and Kirk Ouimet. The company, owned and operated by Scan, Inc,Scan Inc. "Foursquare Company Profile Page", ‘’Foursquare’’, Retrieved on September 12, 2013. was acquired by Snapchat in 2014 for $54 million.

Overview Scan builds products and services related to 'scannable' items such as QR codes.Ifeanyl, KC. “Bum Rushing QR Code Competitors: Scan”, ‘’Inc.com’’, March 4, 2012. Retrieved on July 22, 2013. Scan's products consist of mobile applications that consumers use for reading a variety of physical codes such as QR codes, NFC, and machine-recognizable images (Computer Vision).Taub, Alexander. “QR Codes Are Dead! Long Live QR Codes! A Conversation With Scan’s Founder, Garrett Gee”, ‘’Forbes’’, December 6, 2012. Retrieved on July 22, 2013. Scan's website allows for the creation of QR codes as well as targeted codes that link to web destinations such as social network profiles, websites, and Scan-hosted personal pages.Scan Website Retrieved July 22, 2013. As of June 2013, Scan had raised $1.7M in seed investmentPopper, Ben. “After 10M downloads in 1 year, Scan gets $1.7M from Menlo and Google Ventures to perfect QR codes” ‘’VentureBeat’’, February 23, 2012. Retrieved July 22, 2013. from Google Ventures, The Social+Capital Partnership, Ludlow Ventures, Naval Ravikant, Troy Carter, Shervin Pishevar, Charles River Ventures, and Vikas Gupta.’’AngelList’’,

The company launched its iOS application in February 2011 and had received over 1 million installs three months later. After a year and a half, the application had been downloaded 10 million times. As of December 2012, Scan reported 25 million downloads on the iOS and Android platforms. In 2014 Scan was purchased by Snapchat for $54 million and the Scan app developed into Snapcode.

History

Garrett Gee, while attending Brigham Young University, developed the app alongside fellow students Kirk Ouimet and Ben Turley. The first iOS application was launched in a student competition at BYU in 2012.

In 2013, Garrett appeared on the show Shark Tank to pitch the app as a possible investment. The sharks of the show decided not to invest in his app.

In March 2012, Scan had 9 employees.mario. “Garrett Gee - Co-Founder and Engineer at Scan.me” ‘’IdeaMensch’’, March 21, 2012. Retrieved July 22, 2013.

Revenue

Scan's reported revenue model relies on advertising revenue from scanned "1D" barcodes that lead users to affiliate links and advertising. In May 2012, Gee claimed that the affiliate and advertising revenue had topped $1,000 per day.Empson, Rip. “With 12M+ Downloads, Scan Launches Scan-to-gram, A New Way To Follow People On Instagram”, ‘’TechCrunch’’, May 10, 2012. Retrieved July 22, 2013.

Features/Releases

In early 2012, Scan had released support for scanning QR codes, 1D barcodes, and offered connections to these technologies in the form of websites, shopping carts, social media actions, and lead generation pages. In February, Scan launched Scan Pages; mobile optimized, hosted sites for businesses and individuals that are linked to QR codes.Yeung, Ken. “QR Codes Might Not Be Dead: Scan.me Launches Mobile Sites & Raises $1.7 Million”, new.blicio.us, February 23, 2012. Retrieved July 22, 2013. In May 2012, Scan launched a "Scan-to-gram" which allowed users to create QR codes that linked to their Instagram profiles. In December 2012, Scan launched version 2.0 of its apps, which also supported scanning of QR, UPC, EAN, and ISBN codes.Biggs, John. "Remember QR Codes? The Leading Reader, Scan, Has Been Downloaded 25 Million Times, Scans 27 Million Codes a Month", ‘’TechCrunch”, November 27, 2012. Retrieved July 22, 2013.

The Scan website was overhauled in August 2013, making it easier to create QR codes and related materials.

Snapchat Purchase A Sony executive who was on the board of Snapchat as well as emails stolen during the Sony Pictures hack leaked the information that Snapchat had paid $50 million to acquire Scan. Snapchat's Snapcode feature is powered by Scan's technology. Later reports gave a value of $54 million, with $30 million in cash and the rest in equity in Snapchat.

References