is a Japanese musical collective consisting of all female recording artists and groups under Up-Front Promotion, a subsidiary of Up-Front Group. The name was initially used as Michiyo Heike and Morning Musume's fan club name in 1999, but has since then been used to represent all female recording artists at Up-Front Promotion. Until 2014, their songs were primarily produced by Tsunku.
Hello! Project's main acts consist of Morning Musume, Angerme, Juice=Juice, Camellia Factory, Beyooooonds, Ocha Norma, and Rosy Chronicle. Notable acts in the past associated with Hello! Project include Aya Matsuura, Maki Goto, Mini-Moni, W, Melon Kinenbi, Berryz Kobo, Cute, Country Girls and Magnolia Factory.
Artists
Yuko Nakazawa was Hello! Project's leader from April 15, 2001 to March 31, 2009. Ai Takahashi became the group's leader from April 1, 2009 to September 30, 2011. Risa Niigaki then became the leader from October 1, 2011 to May 18, 2012. After her departure, Sayumi Michishige became the leader from May 19, 2012 to November 26, 2014. Maimi Yajima was the leader from November 27, 2014 to December 31, 2016. Ayaka Wada was the group's leader from January 1, 2017 to June 18, 2019, with Mizuki Fukumura as sub-leader. Fukumura took over the leader role beginning June 19, 2019. The leader role still vacant after Fukumura's graduation on November 29, 2023.
History
1997–2000: Beginning, Michiyo Heike & Morning Musume In 1997, Japanese rock group Sharam Q, fronted by Tsunku, began auditions for a female vocalist. These auditions aired via the reality show Asayan, and resulted in Michiyo Heike being crowned winner. Tsunku decided to give five of the runners-up, Yuko Nakazawa, Natsumi Abe, Kaori Iida, Asuka Fukuda and Aya Ishiguro, named "Morning Musume", a chance to become a group by selling 50,000 copies of their demo single "Ai no Tane" in just five days. The girls sold the required number of copies in four days, and subsequently became an official group.
Morning Musume's debut single, "Morning Coffee," was released on January 28, 1998 on the One Up Music label and charted at #6 on the Oricon weekly chart. The group's first official appearance was a joint live in August 1998, at Shibuya Public Hall (now Shibuya C.C. Lemon Hall), under the name the fan club of the two acts was called "Hello!" The first official "units" were Tanpopo and Petitmoni, created in October 1998. The first "Michiyo Heike & Morning Musume Imotōbun Audition" took place, resulting in the "second generation" of Morning Musume to be added, made up of Sayaka Ichii, Mari Yaguchi and Kei Yasuda.
In January 1999, auditions for Country Musume were held on . In April of that year the girls' official fan club was renamed "Hello! Project", a name which was later used to represent an enterprise of member-changing girl groups. Auditions were once again held on Asayan between April and July, resulting in Taiyō to Ciscomoon and Coconuts Musume, with Country Musume's official formation announced. In July, the first live concert of Hello! Project, "Hello! Project '99 at Yokohama Arena," was held. The first shuffle units were formed in March 2000, releasing the "theme" of Hello! Project as a B-side. The first Hello! Project television show, "Hello! Morning," was created in April.
2001–2006: Rise to popularity, Berryz Kobo & Cute In March 2001, Morning Musume co-founder and leader Yuko Nakazawa announced her graduation from the group, which took place in April. Nakazawa was subsequently named as leader of the entirety of Hello! Project. Nakazawa's was the first graduation in the history of Hello! Project, and garnered considerable media attention as a result.
Hello! Project Kids Between April and June 2002, auditions for Hello! Project Kids were held for girls under 12 years old. Out of 27,958 applicants, fifteen elementary school girls were chosen. After making minor appearances in television, film, and music, Hello! Project Kids later debuted as Berryz Kobo and Cute, who would go on to debut in March 2004 and February 2007 respectively, also spawning offshoot auditions such as auditions for Hello! Pro Egg and Hello! Project Kansai.
2007–2010: Expansion in Asia and Smileage formation
In 2007, Hello! Project attempted to expand towards the Chinese market by inviting prospective Chinese artists to audition in secret, eventually resulting in Li Chun and Qian Lin to Morning Musume's roster. Hello! Project also set up an overseas branch in Taiwan, titled Hello! Project Taiwan, and held the "Hello! Project New Star Audition" to recruit members. In September 2008, the group Ice Creamusume was formed under a Taiwanese-affiliated label as Hello! Project's first overseas group. Duo Frances & Aiko, later named Big Small Sister, was also announced from the same audition.
In February 2009, Hello! Project also held a series of auditions in South Korea with cooperation from Mnet. However, Hello! Project failed to break into the Chinese market due to piracy and their Chinese artists failing to draw an audience. Ice Creamusume also performed below expectations. Hello! Project scaled back on initial plans to expand overseas around 2010 and refocused their interests in Japan.
On October 19, 2008, Hello! Project announced its entire Elder Club would be graduating on March 31, 2009. On February 1, 2009, at the Yokohama Arena, Hello! Project held its largest concert ever—the —featuring 21 groups and 72 members. During the concert, former Hello! Project leader Yuko Nakazawa passed her leadership position to Morning Musume leader Ai Takahashi.
Later in 2009, several of the old, dormant units were revived. Tanpopo, Minimoni, Petitmoni, ZYX, Aa! and v-u-den all returned with new line-ups, and High-King returned from hiatus with its original members. These groups became a new concert unit, "Champloo".
In April 2009, Tsunku announced a new group consisting of four Hello! Pro Egg members, named Smileage, who later debuted on a major label in May 2010 with the single "Yume Miru 15".
2011–2014: Line-up and production changes
On January 28, 2011, Dream Morning Musume was formed consisting of previous Morning Musume members. On September 30, 2011, Ai Takahashi graduated and handed her position as leader of Morning Musume and Hello! Project over to fellow member Risa Niigaki, who also graduated on May 18, 2012. Sayumi Michishige was later named the group's new leader.
During the last concert of the Winter 2013 Hello! Project concert, Juice=Juice, a new unit consisting of Hello! Pro Kenshusei members was announced, They previewed their debut song at the Hello Project concert series held on March 2–3.
On November 26, 2014, Sayumi Michishige graduated and handed her position as Hello! Project's leader to C-ute's Maimi Yajima.
Tsunku revealed in his 2015 memoir, Dakara, Ikiru that he stepped down as Hello! Project's general manager sometime after Morning Musume's New York concert in 2014; however, he still remains involved with Morning Musume as their sound producer.T. (2015). Dakara Ikiru. Shinchosha.
2015–Present: Post-Tsunku era
On January 2, 2015, during the Hello! Project 2015 winter concert, a new group consisting of Hello Pro Kenshusei members was announced and was named Magnolia Factory. On April 29, 2015, Magnolia Factory's sister group, Camellia Factory was also formed.
On March 3, 2015, Berryz Koubou performed their last concert before their indefinite hiatus, Berryz Koubou Last Concert 2015 Berryz Koubou Ikube!, at Nippon Budokan. They had been a group for 11 years, 1 month, and 17 days and graduated on the 11th anniversary of their debut.
On July 21, 2015, Hello! Project officially opened their first official smartphone app, Hello! Project Mobile or "Hello! Moba" for short. The 400 yen monthly subscription plan allowed users of the app to gain access to exclusive content such as "Hello! Gacha" or the popular Pocket Morning questionnaires. Users with the 700 yen monthly subscription plan could also gain access to "Hello! Radio".
On October 29, 2015, Riho Sayashi announced her graduation from Morning Musume '15 in order to study English and dance abroad, but would stay as a member of Hello! Project. Following her graduation on December 31, she was listed as a Hello! Project solo act.
On July 16, 2016, the formation of a new trainee branch, Hello Pro Kenshuusei Hokkaido, was announced.
On August 20, 2016, °C-ute announced they would disband in June 2017 after a concert at Saitama Super Arena. On November 5, 2016, fellow former Hello! Project Kids member Momoko Tsugunaga announced that she would also retire from entertainment after her graduation in spring 2017.
On December 31, 2016, at the Hello! Project COUNTDOWN PARTY 2016 ~GOOD BYE & HELLO!~, Yajima Maimi announced that ANGERME leader Ayaka Wada would become the new leader of Hello! Project at the start of 2017 with Morning Musume '16 leader Mizuki Fukumura as the first ever sub-leader of Hello! Project. Ayaka Wada is the first former Hello Pro Egg to hold this position.
In March 2017, a new SATOYAMA movement unit named Kamiishinaka Kana was formed.
On May 22, 2017, Buono! held their last performance, Buono! Live 2017 ~Pienezza!~, at Yokohama Arena.
On June 9, 2017, it was announced that Country Girls would change to a new system after Momoko Tsugunaga's departure. The group would become semi-active with three of the group's members joining other Hello! Project groups as concurrent members for their main activities. An announcement video was later uploaded to the Hello! Project Station YouTube channel, revealing the new placements of the transferring Country Girls members and a few promoted Hello Pro Kenshuusei, including a new group led by Reina Ichioka.
On June 12, 2017, °C-ute held their last concert, titled °C-ute Last Concert in Saitama Super Arena ~Thank you team°C-ute~, a day after the 12th anniversary of their formation. A few weeks later, Momoko Tsugunuaga graduated from Country Girls and Hello! Project at the Tsugunaga Momoko Last Live ♥Arigatou Otomomochi♥ on June 30, 2017, the day of Hello! Project Kids' 15th anniversary.
On July 15, 2017, the Hello! Project Shin Member Audition was announced at the Hello! Project 2017 SUMMER ~HELLO! MEETING~ concert and opened for applications on the same day.
On September 8, 2017, Manaka Inaba announced her return to Hello! Project after a year and half long hiatus due to health issues, which resulted in her graduating from her debut group Country Girls during her absence. She would advise Hello Pro Kenshuusei Hokkaido as their new leader, but also pursue individual activities as a Hello! Project solo act.
On October 23, 2017, a new YouTube channel titled tiny tiny was announced to start on October 26. The hosts are Sharam Q's Makoto, who is also known for being the long-time MC of Hello! Project concerts, and Noriko Kato. Each week, an active Hello! Project member or OG member is brought on as a guest to deliver "small pleasures that would unexpectedly become a great source of happiness and brighten the lives of viewers".
On February 28, 2018, an Instagram campaign, titled "Hello Pro here" (or "H!P here"), was announced in order to grow closer with international fans. Fans have been asked to take photos and videos of famous attractions and famous products where they live, while also showing their love for Hello! Project, and to post it on Instagram with the hashtag "#hp_here". Out of all the posts shared, one person will be randomly selected to appear on Hello! Project Station and speak with a member. The campaign also allows fans to promote their cities for concerts to take place there in the future. A month prior to this announcement, fans outside of Japan have also been encouraged to send in questions for Hello! Project Station's MC talk corner.