Hailo was a British technology platform that matched taxi drivers and passengers through its mobile phone application. Founded in London in 2011, the Hailo taxi service was available in 16 cities (as of December 2013).
By May 2013, Hailo had enabled more than three million rides for passengers from over 30,000 registered taxi drivers.
The Hailo Passenger App was available as a free download from the App Store and Google Play for both iOS and Android devices.
In late 2016, Hailo was absorbed by myTaxi, a German e-hailing company belonging to Daimler Financial Services, to form the largest e-hailing operator. The resulting company, branded mytaxi, was based in Hamburg.
By July 1, 2019, mytaxi was rebranded to Free Now serving over 100 European cities including Barcelona, Berlin, Dublin, Milan, Paris, and London. Free Now customer care and support teams operate from Dublin, Hamburg, Madrid, Warsaw among other European countries.
History
Hailo began in late 2010, after a meeting between three London taxi drivers and three technology entrepreneurs, including founding CEO Jay Bregman.
On 1 November 2011, Hailo officially launched to passengers in London. By the end of 2012, Hailo had launched in Dublin, Boston, Toronto, and Chicago, but by late 2014 had discontinued services in North America.
Funding Hailo raised approximately $125.1 million in funding. Hailo received $3.0 million in two tranches of Seed round funding in 2011. In March 2012, Hailo received $17 million in Series A round funding led by Accel Partners. The round also included contributions from both Atomico and Wellington Partners. A $30.6 million Series B investment round was secured in December 2012, led by Union Square Ventures. Contributions were also made by Japanese mobile telecoms group KDDI and business magnate Sir Richard Branson.
Cities LocationLaunchSloganFareFeePaymentNotesLinkLondonNovember 2011The Black Cab App£10+NoneCash or card5 min free waiting time New York CityWSJ2013The Taxi Magnet$3.00+1$1.99 peak$0.99 off-peakCard (automatic)Services Discontinued6 Barcelona2013La app para taxis en Barcelona2NoneNoneCash or card5 min free waiting timeBoston2012The Boston Taxi App$5.00+$1.99 peak$0.99 off-peakCard (automatic)Services Discontinued6 Chicago2012The Chicago Taxi App$5.00+$1.50Card (automatic)Services Discontinued6 Cork2013The Taxi MagnetNoneNoneCash or card5 min free waiting time Dublin2012The Taxi MagnetNoneNoneCash or card5 min free waiting time Montreal3September 2013L'application pour taxis de MontréalThe Montreal Taxi AppNoneNoneCard (automatic)Services Discontinued6 OsakaMay 2013The Osaka Taxi AppNoneNoneCash or card5 min free waiting time MadridMay 2013La app para taxis en Madrid4NoneNoneCash or card5 min free waiting time Washington, DCMay 2013The DC Taxi App$3.25+$1.50Card (automatic)Services Discontinued6 Toronto2012The Toronto Taxi App$4.25+NoneCard (automatic)Services Discontinued6 Limerick2013The Taxi MagnetNoneNoneCash or card5 min free waiting time Galway2013The Taxi MagnetNoneNoneCash or card5 min free waiting time AtlantaN/A6The Atlanta Taxi App TokyoComing soon5The Tokyo Taxi App Remainderof IrelandMarch 2014The Taxi Magnet
Notes Includes $0.50 mandatory state surcharge Translates to The App for Taxis in Barcelona Marketed in both English and French Translates to The App for Taxis in Madrid Atlanta, Tokyo, and the remainder of Ireland are currently locations that Hailo plans on serving in the future. Hailo shuttered its North American operations in late 2014 in Canada and the US citing low profits and increased competition from Uber and Lyft - http://www.cbc.ca/news/business/hailo-taxi-app-to-close-up-shop-in-toronto-and-montreal-1.2798283
Mobile application and e-hailing
A survey conducted by Hailo found that cab drivers spend an average of 40-60 percent of their time looking for fares.
The Hailo mobile e-hail application used mobile and GPS technology to match taxi drivers with passengers based on both availability and proximity. Hailo passengers made two taps on the Hailo smartphone app in order to request and confirm their e-hail. Once a driver electronically accepted a passenger, the waiting passenger was sent an updated time of arrival based on route information and real-time traffic information.
Customers also had the ability to specify if they required a wheelchair-accessible vehicle or a fixed price fare to designated location such as an airport terminal, where permitted. The Hailo driver app included social networking features, allowing drivers to alert each other of locations with high street fare demand, traffic conditions, speed traps and road construction obstacles.
Both the Hailo passenger and driver apps were compatible with both iOS and Android mobile devices.
Mobile commerce
Hailo enabled its registered passengers to e-hail, pay and tip for taxi journeys using the credit or debit card details stored within Hailo's secure cloud wallet.
In some city locations, taxi drivers could also use Hailo to process credit and debit card payments for street hail fares by manually entering passenger card details upon reaching their destination.
Instant trip receipts were sent to passengers by email, containing journey and payment information along with instructions to help retrieve any property lost or forgotten in the taxi.
Legal proceedings In February 2013, Black Car Assistance Corporation and Livery Roundtable filed a lawsuit against the taxi and limousine commission to prevent e-hailing companies from expanding to New York City. In April 2013, a judge dismissed the lawsuit and Hailo won the right to begin an e-hail beta trial. The decision was subsequently appealed. After a second temporary restraining order was issued against the pilot program, Hailo became the only taxi-hailing app-maker to join the lawsuit in support of the city.
On 30 July 2021 Southcab Ltd acquired the UK trademark Hailo.
References