MUUSE is a privately owned fashion company based in Copenhagen, Denmark, that specializes in developing, manufacturing, and marketing designs created by independent fashion designers." One Brand, 11 Young Designers—Check Out Muuse Projects for Fall ’15". Styple. Amy Verner January 28, 2015 The company employs talent scouts and sponsors contests to carefully select designers to collaborate with. Through this collaboration, the chosen designers receive royalties based on the sales of their designs.
History MUUSE was founded in 2011 by David Dencker (CEO) and Gitte Jonsdatter (Strategy Director)."Muuse – The independent fashion talent community". David Report. by Louise Brandstrup Zastrow on January 31, 2012
Talent Scouting MUUSE staff actively collaborate with fashion institutions and serve on their graduation show juries. They also receive recommendations for talented individuals from these institutions. Additionally, twice a year, MUUSE and VOGUE Talents jointly organize an online contest where designers can showcase their work. The winner of this contest is awarded the prestigious MUUSE x VOGUE Talents Young Vision Award. The competition winner is featured in VOGUE Talents, a publication by Vogue, and is granted the opportunity to collaborate with MUUSE in producing a capsule collection, among other prizes."Barry fashion designer to have work sold by international fashion label". Barry and District News. September 25, 2013. The 2012 contest, for instance, garnered over 300 entries and 150,000 votes,"Muuse Takes A Kickstarter Approach To Fashion". Co.Design. with the ultimate winner being Heidi Paula."Se MUUSE-vinderen Heidi Paulas kollektion". ELLE."Muuse editions by Heidi Paula". Costume.dk."Muuse — a Kickstarter for fashion?". theknockoffeconomy.com. Furthermore, in 2016, the winner, Pamela Samasuwo Nyawiri, was awarded a scholarship to Harvard University."UK: Zim Fashion designer wins Harvard PhD scholarship". New Zimbabwe. April 7, 2016. Tidi Kwidini"
Collaborative Product Development MUUSE Designers are responsible for the design of styles, while the MUUSE production staff takes care of sourcing textiles, negotiating with manufacturers, quality control and fitting."The Jaffa-born Designer With an Arab Spring in Her Step". Haaretz, Shachar Atwan Oct 11, 2013. There are two types of clothing produced: Ready-to-Wear and Couture. Ready-to-Wear pieces are produced in small batches of between 20 and 100 pieces. Production outsourced to small manufacturers in Europe and Asia. Couture pieces are sewn to-order by MUUSE tailors to fit the buyer's measurements, matching the designer's prototypes, with alterations for wearability and to meet requests from buyers.
Sales model Pieces are sold under the designer's name, labelled ‘(Designer Name) by MUUSE’."Muuse Projects Rebrands". Women's Wear Daily, January 27, 2015. By Laurent Folcher The clothing is sold via the company's online boutique and through online and offline retail partners in Europe. The products are shipped to Europe and the United States.
References
External links http://www.muuse.com/ "Muuse and Vogue Talents". vogue.it. . www.crowdsourcing.org.