The magazine Strategische Unternehmensführung (English: Strategic Management or Strategic Leadership) was established in 1998. It was published semi-annual in Munich and St. Gallen. It featured articles on strategic leadership and management through the eyes of economic science, business research, and business practice. The editor-in-chief was Martin H. Wiggers. The magazine was published by the Andechser Studienkreis.German National Bibliotheque Up from the second issue the magazine was printed on yellow paper. So the slogan became “Knowledge Is Yellow”.Strategische Unternehmensführung No 1, 2002. München, St. Gallen 2002, ISSN 1436-5812 The last issue was published in 2003.
Content The magazine Strategische Unternehmensführung featured articles on Strategic Leadership and Management. They took a critical look beside the mainstream by the view of business science, business research, and business practice. The topics were for example: Balanced ScorecardStrategische Unternehmensführung No 2, 2002. München, St. Gallen 2002, ISSN 1436-5812 The Error Of The 'Faster, Cheaper Better' (German: Der Irrtum des 'Faster Cheaper Better')Strategische Unternehmensführung No 1, 2003. München, St. Gallen 2003, ISSN 1436-5812 Economic Globalization (German: Globalisierung)Strategische Unternehmensführung No 1, 1998. München, St. Gallen 1998, ISSN 1436-5812 Shareholder ValueStrategische Unternehmensführung No 2, 2000. München, St. Gallen 2000, ISSN 1436-5812
Authors and readers The magazine's writers were for example: Werner KirschStrategische Unternehmensführung No 1, 1999. München, St. Gallen 1999, ISSN 1436-5812 Michael MirowStrategische Unternehmensführung No 2, 1998. München, St. Gallen 1998, ISSN 1436-5812 George W. Stroke Martin H. WiggersStrategische Unternehmensführung No 1, 2000. München, St. Gallen 2000, ISSN 1436-5812
The magazine was read from business executives, the board of directors of companies listed in the DAX, politicians of the Bavarian Government, and many others.
References
External links