"It's All About U" is a song by SWV, released on October 29, 1996, as the third single from their second album, New Beginning (1996). The song was written by Allen "Allstar" Gordon, Andrea Martin, and Anthony Burroughs, and it was produced by Gordon.
Critical reception A reviewer from Music Week rated the song three out of five, adding, "Sounding at times like a mid-Sixties Smokey Robinson given a Nineties swingbeat feel, this attractively combines a raw, funky production with soulful vocals."
Music video The song's music video was filmed at the Museum of Science and Industry in Tampa, Florida,MOSI Facebook post and was directed by Kevin Bray.
Track listings US single It's All About U (LP version) It's All About U (instrumental) It's All About U (a cappella)
UK CD 1 It's All About U (radio edit) It's All About U (Bounce Baby Bounce remix) It's All About U (All Funked Up remix) Anything (Old Skool radio version)
UK CD 2 It's All About U (radio edit) Use Your Heart (Rappers Delight remix) Use Your Heart (duet featuring Rome) You're the One (Special Mix with hook & rappers from the remixes)
UK Cassette It's All About U (Radio Edit) You're the One (Special Mix with hook & rappers from the remixes)
Europe CD It's All About U (LP version) It's All About U (Fast Car mix) It's All About U (Allstar mix) It's All About U (Drumapella)
Charts Charts (1996)PeakpositionAustralia (ARIA) N.B. The High Point number in the NAT column represents the release's peak on the national chart.169
Release history RegionDateFormatLabelRef.United StatesOctober 29, 1996Rhythmic contemporary radioRCANovember 12, 1996Contemporary hit radioUnited KingdomDecember 9, 1996United StatesDecember 30, 1996CDRCA
References