The third season of The Celebrity Apprentice Australia began airing on 30 April 2013 on the Nine Network. The series was announced following the conclusion of the second season in 2012. Mark Bouris returned as CEO, his boardroom advisors were again Dane Bouris and Deborah Thomas. The official cast was announced on the Celebrity Apprentice Australia Facebook page on 30 January 2013. Olympic swimmer Stephanie Rice was the winner this season, beating out Olympic sprinter John Steffenson, Socialite Roxy Jacenko, and retired boxer Jeff Fenech.
Candidates The numbers of cast member increased to 14 in 2013, two more than the previous seasons. Candidate Background Original team Age Charity Result Raised Olympic Gold ChampionSupreme25 The Heart Foundation (25-06-2013) $181,750 Olympic AthleteFabulous30 National Aboriginal Sporting Chance Academy (25-06-2013) $40,000 Supreme31 Sydney Children's Hospital (25-06-2013) $40,000 Boxing World ChampionFabulous48 Save Our Sons (25-06-2013) $179,200 Olympic LegendSupreme75 (18-06-2013) $60,000 Social CommentatorSupreme52 Victor Chang Cardiac Research Institute (18-06-2013) $50,000 Reality StarSupreme24 Lifeline (11-06-2013) $5,000 AFL LegendFabulous48 The Shane Warne Foundation (11-06-2013) $294,687.99 TV HostFabulous52 Skin and Cancer Foundation (04-06-2013) $32,743.11 EntertainerFabulous30 The Reach Foundation (28-05-2013) $40,000 Queen of BallroomSupreme36 The Merry Makers (21-05-2013) $10,000 Rock LegendFabulous51 Prostate Cancer Foundation of Australia (14-05-2013) $10,000 ComedianFabulous50 ChildFund Australia (7-05-2013)$10,000 Urban Pop PrincessSupreme31 Musicians Make a Difference (30-04-2013) $10,000
Weekly results
Candidate Original team Task 3 Team Task 4 Team Task 5 Team Task 6 team Task 7 team Task 8 team Final task team Application result Record as project managerStephanie RiceSupremeSupremeSupremeFabulousSupremeSupremeSupremeSupreme1-0 (win in task 3)FabulousSupremeFabulousFabulousFabulousFabulousFabulousFabulous Fired in final task1-0 (win in task 5)Roxy JacenkoSupremeSupremeSupremeSupremeFabulousSupremeFabulousFabulous Fired in final task1-0 (win in task 2)Jeff FenechFabulousFabulousFabulousFabulousSupremeFabulousFabulousSupreme Fired in final taskDawn FraserSupremeFabulousSupremeFabulousFabulousSupremeSupreme Fired in task 8SupremeFabulousSupremeFabulousSupremeSupremeSupreme Fired in task 80-1 (loss in task 3)Layla SubritzkySupremeSupremeSupremeSupremeSupremeFabulous Fired in task 70-1 (loss in task 5)FabulousFabulousFabulousSupremeSupremeFabulous Fired in task 71-0 (win in task 6)Peter EverettFabulousFabulousFabulousSupremeFabulous Fired in task 60-1 (loss in task 6)Rob MillsFabulousSupremeFabulousSupreme Fired in task 51-0 (win in task 4)Kym JohnsonSupremeSupremeSupreme Fired in task 40-1 (loss in task 4)Brian MannixFabulousFabulous Fired in task 3Peter BernerFabulous Fired in task 20-1 (loss in task 2)Prinnie StevensSupreme Fired in task 1 No.Candidate Elimination chart1234567891 Stephanie IN IN WIN IN IN IN IN LOSE CA 2 John IN IN IN IN WIN IN IN INFIRED3 Roxy IN WIN IN BR IN BR IN WINFIRED4 Jeff WIN BR IN IN IN IN LOSE INFIRED5 Dawn LOSE IN IN IN IN BR WINFIRED 6 Prue IN IN LOSE IN IN IN INFIRED 7 Layla IN IN IN BR LOSE INFIRED 8 Dermott IN IN BR IN IN WINFIRED 9 Peter E. IN BR IN IN BRFIRED 10 Rob IN IN IN WINFIRED 11 Kym IN IN INFIRED 12 Brian IN INFIRED 13 Peter B. INFIRED 14 PrinnieFIRED
The candidate was on the losing team. The candidate won the competition and was named the Celebrity Apprentice. The candidate won as project manager on his/her team. The candidate lost as project manager on his/her team. The candidate was brought to the final boardroom. The candidate was fired. The candidate lost as project manager and was fired.
Tasks
Unlike last season, the show only airs one episode per week, on Tuesdays, consisting of both the task and the boardroom.
Task 1
Airdate: 30 April 2013 Supreme's Project manager: Dawn Fraser Fabulous' Project manager: Jeff Fenech Task: To run a fish and chip shop, including skinning and gutting their own fish, and making their own chips from scratch. Winning team: Fabulous Reasons for victory: The men while having horrible team communication, eventually came out on top due to having received much larger donations from their connections. Losing team: Supreme Reasons for loss: Despite having many more people visit their fish and chip store, the girls failed to bring in big donors and focused more on the public customers. Another problem was that Layla and Prinnie who were assigned to cooking focused solely on that and raised $165 and $2000–$3000 respectively. Sent to Boardroom: No final boardroom Fired: Prinnie Stevens - for focusing too much on the cooking of the food and not the bigger picture, which was focusing on getting the big donors in. Notes: At the very start of the task, both teams were asked to line themselves up in order of most to least famous. With Jeff and Dawn being most famous on each team, they were then made project managers. Jeff Fenech initially won $199, 200 for his charity, but asked for $20,000 to go to Dawn Frasers charity. Throughout the task, Prue had problems with Roxy, and in the final boardroom was targeted by the whole team, despite being very close to being fired, she was given another chance. A representative from Woman's Day magazine and special guest and the original Celebrity Apprentice winner Julia Morris visited both shops and awarded the team with the best service with $5000, this went to the men's team. Upon testing out the women's team, there was a hair found in Julia's chip, this was a large part of the reason why the men won the donation.
Task 2
Airdate: 7 May 2013 Supreme's Project manager: Roxy Jacenko Fabulous' Project manager: Peter Berner Task: Teams must create a consumer promotion event, that promotes the new range of Arnott's Tim Tam treat packs. Winning team: Supreme Reasons for victory: The girls didn't focus on the brands slogan 'Love more than one'. However, their event was extremely sophisticated and they were able to pull in a bigger crowd for a longer amount of time. Losing team: Fabulous Reasons for loss: While a rep from the Arnott's company thought that they had created a fantastic concept, and great branding along with their jingle, they didn't make Tim Tam feel special. Sent to Boardroom: Peter Berner, Jeff Fenech, Peter Everett Fired: Peter Berner - Unable to control his team and utilize the effectiveness of each team member, and was ultimately culpable for the team's loss as project manager. Notes: Roxy and Prue yet again were fighting and yelling at each other for the whole task. Roxy won $40,000 for her charity.
Task 3
Airdate: 14 May 2013 Team Reshuffle: Prue and Dawn move to Fabulous, Rob and John move to Supreme. This leads to a Young vs Old battle, as the two teams are determined based on age. Supreme are the team of "Young" players (all under 40) and Fabulous the team of "Old" players (all over 40). Supreme's Project manager: Stephanie Rice Fabulous' Project manager: Prue MacSween Task: Each team must create a photo exhibition that tells a personal story of one person on their team. Winning team: Supreme Reasons for victory: Jason Maclaine from Canon thought that the team worked well all night, were relatively on brief, and loved the emotion in the shots. Losing team: Fabulous Reasons for loss: While Jason Maclaine from Canon thought that their pictures were very gritty and very powerful, he felt that there could have been more emotion and colour in the pictures instead of black and white. Sent to Boardroom: Prue MacSween, Dermott Brereton, Brian Mannix Fired: Brian Mannix - For failing to raise sufficient funds for his team, and conceding that Brereton would have more capability in fundraising in future tasks. Notes: Team Supreme focused on the story of how John Steffenson was inspired by his father to be an Olympic runner, while Team Fabulous focused on the story of Jeff Fenech who as a young child, grew up in gang violence and was even incarcerated at one point, which led him to become a World Boxing Champion. Stephanie and Rob were seen having a possible secret romance between them. In the boardroom, Jeff said that he believed for the second fundraising task in a row, people were holding back with their donors and waiting until they themselves were project managers so they could win. Then Jeff got into a disagreement with John. After a few words back and forth, Jeff yelled 'I'm fired!' and stormed out of the boardroom, and walked off set. Mr Bouris allowed John to go out and talk with Jeff. During this time they settled their difference and both returned. Dawn Fraser was absent for the boardroom due to a pre planned surgery. John and Roxy raised the most for this task. $30,000 and $26,000 respectively. Team Supreme received a $40,000 cash bonus from Canon. Stephanie handed over $50,000 from her total winning amount to Prue's charity.
Task 4
Airdate: 21 May 2013 Team Reshuffle: The contestants return to their original teams. Supreme's Project manager: Kym Johnson Fabulous' Project manager: Rob Mills Task: To create a 90-second commercial for The Yellow Brick Road Retire Right campaign. They will perform their commercial live to a stadium of 14,000 people at a half time Sydney rugby game. Teams will be judged on how they convey the key messages in the most entertaining, educational and creative manner and how they produce the most appealing and creative advertising materials. Winning team: Fabulous Reasons for victory: Their presentation was more direct and planned. The message was also conveyed in a more creative way. Losing team: Supreme Reasons for loss: Though their presentation showed promise after their poor rehearsal at the stadium, Supreme failed to establish the point of the retirement fund message and verify a connection to the audience with their performance. Sent to Boardroom: Kym Johnson, Roxy Jacenko, Layla Subritzky Fired: Kym Johnson- She was the project manager and caused the presentation last minute, unplanned. Notes: Team Supreme's project manager, Kym, being a dancer herself, decided to make everyone in the team dance. This was changed last minute, and caused a very unplanned presentation. Roxy spoke too quickly during their presentation, cutting off Stephanie's line completely. She defended herself in the boardroom, blaming this on the project manager and saying that she would be the one who should have fixed things up, and also saying that what she did would not have affected anything. Peter was seen trying to speak up. He did so, and caused quite a bit of tension and argument in Team Fabulous, as the others did not agree with his approach to things. He was also upset at not having a major role for the presentation, but in the end actually did receive a bigger role.
Task 5
Airdate: 28 May 2013 Team Reshuffle: Dawn, Prue and Stephanie move to Fabulous, Dermott, Peter E. and Rob move to Supreme. Supreme's Project manager: Layla Subritzky Fabulous' Project manager: John Steffensen Task: To create a presentation for the Blackberry smartphone, and to present them at a light show at Hyde Park Barracks. Winning team: Fabulous Reasons for victory: There was good use of the team's celebrities in the light show and the Blackberry executives were impressed with the high level of the presentation. The only problem was the live introduction on the night. Losing team: Supreme Reasons for loss: Although it was also impressive with a wide range of colours used in the light show, the Blackberry executives believed that it was not as good as the other team's. Also, the dancers used could have disturbed the actual show itself. Sent to Boardroom: Layla Subritzky, Peter Everett, Rob Mills Fired: Rob Mills - For not giving his all in the task, and failing to give sufficient reasons to remain over Peter in the boardroom. Notes: