Frank Cannella (born October 15, 1957) is a businessman and philanthropist,Response Magazine, April 2012, "Cannella Goes a Long Way Toward DR Success," by Jackie Jones working in the infomercial industry. In 1999 People Magazine labeled him a pioneer in the infomercial industry. Cannella formed Cannella Response Television, which handled the 1990s Tae Bo exercise video infomercials advertising campaign.
Career In the 1980s Cannella worked with a Chicago advertising agency and focused predominantly on infomercials after completing a 1982 infomercial through the Chicago agency. He relocated to Burlington, Wisconsin in 1984 and formed Cannella Response Television.Electronic Retailer Magazine, September 2012, "Cannella Shares its Secret for Success"
Personal life Cannella provides Christmas gifts for challenged children.
Recognition
Direct Response Television Hall of Fame (2013)People Magazine, March 22, 1999, 25th Anniversary Issue, "Famous Firsts"Response Magazine, April 2013 Bravo! Entrepreneur Award (2006).
References
External links Cannella Response Television Cannella Media