Masato Jones (born 1978) is a British-based fashion designer, who started his own label MASATO in 2011 after graduating from Central Saint Martins College of Art and Design. His collections have been showcased at several Fashion Weeks including in the UK: Brighton, Cheltenham, Essex, Leeds, Liverpool and Manchester, and also at Nürnberg in Germany.
Early life
Masato was born in Tokyo, Japan, where he grew up before training and qualifying as a hairdresser. After a visit to the UK Masato decided to move to Brighton, East Sussex, to learn English and subsequently made the decision that his future lay in fashion.Blog, Lady M connects with the designer Masato Jones , Lady M Presents, 13 December 2012
Career
In 2005 Masato enrolled on a fashion degree at Central Saint Martins College of Art and Design. After passing his degree, Masato took an internship with Giles Deacon in September 2007 and was one of the creative pattern cutters in the team, taking a break from Giles for a season to be head designer at the London fashion label Ghost from October 2011 to April 2012. He has also worked with the designer Kinder Agguguni, and designed and created costumes for a promotional campaign for the English National Ballet.Masato , Zoe Chic, retrieved 3 August 2013 Masato decided to set up his own haute couture label in 2011 which he launched at Essex Fashion Week, which was followed by Brighton Fashion Week 2 months later.Michaela Deasy-Smith, Masato doing it his way in the fashion world, Chicfantastique, 5 September 2011, retrieved 23 December 2012 Masato has designed for the singer Beverley Knight MBE and he also teaches at Ravensbourne (College) in LondonDario Styling, Masato London - Fashion designer Masato Jones , Make and Believe Magazine, 25 May 2013, retrieved 6 August 2013
Style and collections
His Spring/Summer 2013 collection was shown at the finale of Liverpool Fashion Week in October 2012 and Sameena Bruce subsequently praised the collection in the 'Style etc.' Magazine.Sameena Bruce, Liverpool Fashion Week highlight: MASATO, Style etc Magazine, 23 October 2012 The collection was also shown at 'Fashion Days' in Nürnberg, Germany in February 2013Interview with Masato , Fashion Days Group, 3 March 2013, retrieved 3 August 2013 and he was the showcase designer at the finale of the 'Cheltenham Fashion Week' in April.Masato magic at Fashion and Beauty in Cheltenham, Gloucestershire Echo, 16 April 2013, retrieved 6 August 2013
Masato opened the Leeds Fashion Show 'Dress Me Beautiful MMXIII' event in October 2013 where he showcased his Spring 2014 collectionFrock Stars, Yorkshire Post, 17 October 2013, retrieved 23 December 2013 and was subsequently the personal favourite on a list of notable designers from the eventLeeds Fashion Show - Dress Me Beautiful, Style Division, 21 October 2013, retrieved 23 December 2013
His new store opened in Thornton's Arcade Leeds in May 2021.
Collaborations
Masato has collaborated with the UK couture jewellery designer LATIMER.Michaela Deasy-Smith, Event designer and fashion/lifestyle blogger When Masato met Latimer, Chicfantastique, 9 January 2012
References
External links Official website