Hans Rudi Erdt

Hans Rudi Erdt (31 March 1883 – 24 May 1918)A few German sources place Erdt's death in different years: Alexander Kauther - 1925; the German National Library - 1924. The most commonly used date is 1918 was a German graphic designer, lithographer and commercial artist known for his contributions to the Sachplakat movement created by Lucian Bernhard.Consuegra, p. 1924Vit, p. 11de Jong, p. 42 His work at the prestigious Hollerbaum und Schmidt art printing company along with Edmund Edel, Hans Lindenstadt, Julius Klinger, Julius Gipkens, Paul Scheurich and Karl SchulpigMoore, p. 98-99 make him one of the most important representatives of German poster art between 1906 and 1918.Meggs, p. 1954Eskilson, p. 112 Erdt has also been recognized for his innovative use of typography in posters.Diagram Group, p. 281

Life and work Born in Benediktbeuern, Bavaria,Meissner, p. 307 he trained as a lithographer and became a student of Maximilian Dasio at the Munich School of Applied Arts. He joined Hollerbaum und Schmidt around 1908, becoming part of the "Berlin School",Aynsley, p. 78 where he created what is considered one of the most enduring examples of Sachplakat, an advertisement for the nascent racing division of the Opel car manufacturer.Raimes, p. 34 During World War I he created propaganda posters for the German State Film Committee,Eskilson, p. 131Seidman, p. 20Heyman, p. 91Ronge, p. 417 as well as promotional posters for propaganda films, some of which, like U Boote Heraus! became quite famous at the time.Welch, p. 131

His advertising work varied, from NiveaJones, p. 57-8Tungate, p. 90 to illustrated weekly newspapers such as Die Woche,Weill, p. 102 tourism and travel eventsJoachim-Felix, p. 991 and tobacco companies such as Batschari, and Mahala Problem.Aynsley, p. 81

Erdt died in Berlin of tuberculosis at the age of 35.

Gallery

Hans Rudi Erdt

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