WWMR (102.9 FM) is a radio station licensed to Saltillo, Mississippi and serving the Tupelo, Mississippi area.Predicted Coverage Area for WWMR 102.9 FM, Saltillo, MS, Radio-locator. Retrieved January 7, 2018. The station is owned by Mike Brandt, through licensee Southern Broadcasting LLC.
History The station was granted the WWMR calls on September 5, 2006.Call Sign History, fcc.gov. Retrieved January 7, 2018. On August 27, 2008, WWMR signed on the air with a talk format as part of the Supertalk Mississippi talk radio network.WWMR.supertalk.fm, SuperTalk Mississippi. Internet Archive. Archived December 25, 2008. Retrieved January 7, 2018. On September 3, 2016, WWMR changed its format from talk to country, branded as "Outlaw 102.9". On December 25, 2017, WWMR changed its format from country to Top 40/CHR, branded as "Wild 102.9".Tupelo Goes Wild For WWMR Radioinsight - January 7, 2018 On May 1, 2018, WWMR changed their format to Southern Gospel and branding themselves as 102.9 The Eagle.
On November 25, 2022, WWMR began stunting with Christmas music, branded as "Christmas 102.9", and a new format was expected to launch after the holiday season.
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