The 2013 Melbourne Storm season was the 16th in the club's history. They competed in the 2013 NRL season. They were coached by Craig Bellamy and captained by Cameron Smith. They had previously won the 2012 NRL Grand Final therefore started the season as reigning premiers.
Seven straight wins to start the season extended the club's winning streak to 15 games dating back to the previous campaign. The Origin period proved difficult to negotiate however with team unable to come up with some crucial wins at the business end of the season, eventually finishing in third place. Two finals losses to the Rabbitohs and Knights prematurely ended the season, as Storm did not make the preliminary final stage for just the second time in eight years. The Storm attack was the shining light of the season, producing 98 tries to be ranked second in the competition. The team also had the best home record of any side in the NRL, losing just the one game at AAMI Park during the season. Cooper Cronk was rewarded for several seasons of brilliance, claiming his first Dally M Medal Player of the Year honour. Off the field Storm experienced a change at the helm with Mark Evans replacing Ron Gauci as CEO midway through the season, following divestment of the club by News Limited to new ownership.
Season summary 11 February – On the day the club leaves Australia to head to England for the World Club Challenge, it's announced that coach Craig Bellamy has extended his contract that will see him remain as coach until the end of the 2016 season. World Club Challenge – Melbourne start the season with a tight 18–14 win in the 2013 World Club Challenge against Leeds Rhinos to be crowned World Champions. Cooper Cronk wins the man of the match award, steering Melbourne around the field in attack. Round 1 – Melbourne continue their round 1 winning streak, defeating the St George Illawarra Dragons 30–10 in hot conditions at AAMI Park. Temperatures hit 34 °C during the afternoon match, with Melbourne's request for a drinks break knocked back by the visitors and the NRL. The victory was Melbourne's 10th straight round 1 victory under Craig Bellamy. Round 2 – The club's win over the North Queensland Cowboys marked their 10th consecutive win, with the streak beginning in round 22 of the 2012 season and extending through the 2012 finals series. Round 3 – forward Ryan Hoffman becomes the fifth player to appear in 200 NRL matches with the club, notching the milestone up in the rematch of the 2012 NRL Grand Final against Canterbury-Bankstown Bulldogs, with the Storm victorious 22–18. Billy Slater escaped sanction from the NRL Judiciary following the match after his boot collected Bulldogs forward David Klemmer while competing for a high ball. Round 4 – In Melbourne Storm's 400th NRL match, the club wins their 12th consecutive game, equalling their all-time record achieved during the 2011 season. The Storm had led the Brisbane Broncos 20–6 at half time, only for the Broncos to fight back in the second half to take the lead. A hat trick of tries to Billy Slater and a late try to Matthew Duffie sealing the win. Round 5 – Melbourne win their 13th consecutive game, breaking their all-time club record. Round 6 – Storm defeated the South Sydney Rabbitohs to remain the only undefeated side in the NRL in 2013. 19 April – Gareth Widdop announces he will leave the Storm for the St George Illawarra Dragons at the end of the season. Round 7 – Melbourne's winning streak continued to 15 games with a 28–18 win over the New Zealand Warriors on ANZAC Day, in the club's highest attended match at AAMI Park for the season. 1 May – The Storm re-sign Will Chambers to a contract that will see him remain with the club until 2017. Round 8 – Melbourne suffers their first loss of the season ending the club record winning streak at 15 games. The Storm are one of only seven teams in the history of the NSWRL/ARL/NRL to have achieved this. The upset defeat by the Canberra Raiders was their third successive win at AAMI Park. 21 May – A syndicate led by Bart Campbell take over the club as News Corp Australia divest their ownership of the companies holding the NRL franchise. As part of the take over, CEO Ron Gauci is replaced by Englishman Mark Evans. Round 9 – Penrith Panthers defeat Melbourne for the first time in eight years, winning 12–10. Round 10 – After being behind 8–0 at half time, Melbourne come back to force extra time against the Manly Warringah Sea Eagles at AAMI Park, thanks to a last minute penalty goal scored by Cameron Smith, to level the scoreboard at 10–all. No golden point score came in the extra period, with the 10–all draw the first draw of the 2013 NRL season, and Melbourne's first draw since 2009. Round 11 – Melbourne return to the winner's list with a 26–18 win over the Sydney Roosters. Jordan McLean made his NRL debut as the 150th player for the Storm, while Cameron Smith scored his 1400th point. Round 13 – Following a bye, Melbourne wearing Superman logo jerseys thrash Cronulla-Sutherland Sharks 38–6 to mark Cameron Smith's 250th NRL match and Justin O'Neill 50th match with a win. Round 15 – Playing without Origin players Smith, Slater, Cronk and Hoffman; Melbourne suffer an 18–12 loss to the Gold Coast Titans. Ben Hampton scored two tries on debut and Gareth Widdop suffered a dislocated hip, with the injury set to keep him out of the team for up to three months. Round 16 – In extremely wet conditions at the Leichhardt Oval, the Wests Tigers made the most of the conditions to inflict a 22–4 defeat upon Melbourne. Round 17 – Melbourne hold the Broncos scoreless at AAMI Park, with Maurice Blair scoring two tries in a 32–0 win. 11 July – Forward Jason Ryles announces his retirement from the NRL will be at the end of the 2013 season. Round 18 – Missing players selected for Origin, Melbourne are held scoreless for the first time since the 2008 NRL Grand Final, losing to the Bulldogs 39–0 at ANZ Stadium. Referee for the match Allan Shortall coming under criticism for not using the sin bin against Josh Reynolds, or awarding a penalty try to Justin O'Neill in an incident just after half time. Round 21 – The Storm returned to form with a massive 68–4 win over the Canberra Raiders. The win equalled their all-time greatest winning margin record set in 2001 against the Wests Tigers. , it remains Melbourne's highest score in matches played outside Victoria. During the match, Billy Slater also scored his 150th try. Round 22 – Brett Finch plays his 50th match for the club in a 26–8 win over the South Sydney Rabbitohs. 22 August – Brett Finch announces the 2013 season will be his last in the NRL, retiring 16 seasons after making his debut with Canberra. Round 23 – In Bryan Norrie's 150th NRL match, Melbourne come from behind at half time to defeat the Newcastle Knights 23–10. Round 24 – Melbourne score 60 points for the second time in a month, inflicting a 64–4 win over the Parramatta Eels. Billy Slater scoring a hat trick, while Kevin Proctor made his 100th NRL appearance. Round 26 – The Storm win their final game of the regular season in Golden point extra time 23–22 against the Gold Coast Titans, with Cooper Cronk kicking the decisive field goal in the 88th minute from 41 metres out. Cameron Smith also scored his 1500th career points in the match. The result saw Melbourne finish third on the NRL ladder, after spending the entire season in the top four on the ladder. Qualifying final – South Sydney earn their first win over Melbourne since 2010, winning 20–10. The match at ANZ Stadium saw Souths jump out to a 14–0 lead at half time, before a Slater try got Melbourne on the board early in the second half. Another effort by Slater was denied by the video referee, before Souths scored again with little over ten minutes to play. Semi final – Newcastle upset Melbourne at AAMI Park 18–16 to end the Storm's season with straight sets defeats in the finals. It was the Knights first win at the venue and their first against Melbourne since 2009.
Milestone games Round Player MilestoneRound 1 Slade Griffen NRL debut Tohu Harris Junior Moors Storm debut Lagi SetuRound 3 Ryan Hoffman 200th game Junior Sa'u Storm debutRound 5 Kenny Bromwich NRL debutRound 11 Jordan McLean NRL debutRound 13 Justin O'Neill 50th game Cameron Smith 250th gameRound 14 Mitch Garbutt NRL debutRound 15 Ben Hampton NRL debutRound 16 Tim Glasby NRL debutRound 21 Billy Slater 150th tryRound 22 Brett Finch 50th gameRound 23 Bryan Norrie 150th gameRound 24 Kevin Proctor 100th game
Jerseys In 2013 the Storm jerseys were again made by Kooga. They created a new jersey design for 2013 which featured more navy blue and a more prominent and deeper chevron that integrated the sponsor's (Crown Casino) logo into the design, which featured purple lightning bolts for the first time. The secondary club colours of gold and white were removed and reduced respectively, so that the jersey was essentially half navy blue and half purple. The clash jersey was a white version of the home jersey.
Special World Club Challenge – Melbourne would wear a predominately white and purple jersey for the match against Leeds Rhinos, featuring a deep chevron containing a purple gradient design, with silver and gold highlights. Round 10 – Melbourne released a special jersey for the "Women of League" round match against Manly Warringah Sea Eagles. The jersey consisted of navy blue and pink horizontal hoops. Round 13 – Storm wore a jersey to promote the Superman movie Man of Steel. The jerseys design is similar to that of the costume worn in the movie with the red Superman logo on the front. Round 14 – Storm wore a heritage jersey design, which was a replica of the original 1998 navy blue jersey. Round 17 – Dubbed the "Big Battle," for the home match against the Brisbane Broncos the Storm wore a mostly silver jersey design.
Attendance averages Total Matches Average Home 195,623 12 16,302 Away 228,628 12 19,057 All regular season games 424,311 24 17,680 Finals 41,258 2 20,629 All Games 465,569 26 17,907
Fixtures Pre Season Date Opponent Venue Result Tries Goals Field goals 2 FebruaryTrialEastern Suburbs Tigers Gosch's Paddock, Melbourne284K Auva'a (2), T Harris, M Duffie, M Blair, J Sa'u, M Fonua 8 FebruaryTrialCanberra Raiders Simonds Stadium, Geelong840M Duffie, R Kennar
Regular season Result by round
Matches Source: – Golden Point extra time (pen) – Penalty try