Chief design officer

Chief design officer (CDO), or design executive officer (DEO), is a corporate title sometimes given to an executive in charge of an organization's design initiatives. The CDO is typically responsible for overseeing all design and innovation aspects of a company's products and services, including product design, architectural design, graphic design, user experience design, industrial design, and package design. They may also be responsible for aspects of advertising, marketing, and engineering.

The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by a chief marketing officer, chief product officer, chief brand officer or delegated to lower-ranking design executives.

In the United States, the Chief Design Officer is a position in the federal government, tasked with leading efforts to improve government websites.

CxO As with many other CxO roles it does not necessarily mean the role reports to the CEO. In some companies the title is in name only and does not actually mean the role holder is an executive. Some companies – such as IBM have many CDOs as executives of major divisions within the corporation.

Chief design officers

Name CompanyFromToSucceed byReports to CEOLuc DonckerwolkeHyundai Motor Company20182021SangYup LeeYesChristopher HawthorneCity of Los Angeles"Why I'm leaving The Times for a job at City Hall" LA Times2018CurrentRogier van der HeidePhilips Lighting, Zumtobel Group20102017John Hoke IIINike, Inc.20172023MartinLottiYesJonathan 'Jony' IveApple Inc.20152019Role no longer existsYesElectrolux"Electrolux appoints Stefano Marzano to the new role of Chief Design Officer" Official Electrolux Site20122014Lars EriksonYesKia"Design infiltrates the boardroom with the emergence of the 'CDO'" Wired UK, May 201220062020Karim HabibYes3M"3M Names Eric Quint Chief Design Officer" Official 3M News Website20132020Brian RiceNoPepsiCo."What does it mean to be a Chief Design Officer? Interview with Mauro Porcini" DesignWanted20122025Role no longer existsNoPhilips"Philips Chief Design Officer Sean Carney at Fortune Brainstorm Design" Official Philips website20112022NoPernilla JohannsonElectrolux20182021Simon BradfordNoLars EriksonElectrolux20142018Pernilla JohannsonHanna HarrisCity of Helsinki2020CurrentCity of Helsinki"A year as a Chief Design Officer" Helsinki Design Week20162018Hanna HarrisLogitech"Logitech Quadrupled Its Profits–With One Big Design Idea" Fast Co.20132023Malin LeschlyYesOpher Yom-TovANZ Bank20172023Role no longer existsNoDantley DavisTwitter20192022Role no longer existsKatrina AlcornIBM (Global)20212023Role no longer existsNoPhil GilbertIBM (Global)“IBM’s Design Centered Strategy To Set Free The Squares New York Times20102021Katrina AlcornNoArin BhowmickIBM (Product Division) 20152022Role no longer existsNoDaniela JorgeCapital One2023CurrentRainer WesslerDBS Bank2021CurrentChooake WongwattanasilpaDBS Bank20192020Rainer WesslerRoger RohatgiBP2020CurrentDan MakoskiLloyds Banking Group20182021Role no longer existsNoArin BhowmickSAP2022CurrentNoKat CrottyGEICO Insurance2022CurrentMonica Dalla RivaDeutsche Telekom AG2024CurrentJoebin CaoileBrewspark Technologies Group2017CurrentNo

See also Chief innovation officer Chief idea officer

References