is a Japanese tokusatsu series that serves as the 23rd installment in the Kamen Rider franchise and the 14th entry in the Heisei era.

Main characters Haruto Soma is a misunderstood former soccer player and one of several individuals who possess the potential to perform magic, or , who abandoned his dream of going pro after injuring his best friend and teammate, Kazuya Shinozaki, during a tryout. Due to his status as a Gate, Sou Fueki kidnapped Haruto and several others like him and subjected them to the Sabbath ritual in a failed attempt to revive his deceased daughter, Koyomi. While the ritual created Phantoms instead, Haruto was able to stop his inner Phantom, WizarDragon, from turning him through force of will and became part of a small group of survivors who unlocked their magical capabilities as a result. Immediately afterward, Fueki assumed the identity of the White Wizard and gave Haruto the means to become Kamen Rider Wizard, tasking him with combating the Phantoms and looking after Koyomi. Motivated by a desire to provide hope to people who have fallen into despair and now finding mundane life boring, Haruto takes up residence in the antiques shop Omokagedō to gain more to bolster his powers and christens himself a Kamen Rider, though he finds solace in his love of doughnuts and frequents the Donut Shop Hungry to satiate this desire.Hyper Hobby, September 2012 As of the tie-in novel Novel: Kamen Rider Wizard, Haruto married friend and ally, Rinko Daimon.

Utilizing one of several left-handed in conjunction with the belt, Haruto can transform into the , Kamen Rider Wizard, whose signature finisher is the via the Ring. While transformed, he possesses a series of right-handed , which allow him to perform different spells, and wields the , which has a for performing the finisher and a for performing the finisher. His personal vehicle is the motorcycle. He can also use other Transformation Rings to alternate between varying forms, which are as follows: : Haruto's ruby-themed default form accessed from the Ring that grants pyrokinesis and superhuman athleticism. : A sapphire-themed auxiliary form accessed from the Ring that grants hydrokinesis and underwater breathing capabilities. In this form, Haruto can use the Ring to liquefy himself. : An emerald-themed auxiliary form accessed from the Ring that grants aerokinesis and superhuman speed. : A yellow citrine-themed auxiliary form accessed from the Ring that grants geokinesis and superhuman strength. In this form, Haruto can use the Ring to burrow underground. : Haruto's diamond-themed final form accessed from the Ring that clads him in crystallized armor and grants warp speed capabilities. In this form, he summons WizarDragon into the human world to wield as the sword, which can switch between and . His finishers in this form are the via the Axcalibur and the via the Kick Strike Ring.

Additionally, Haruto can access WizarDragon's power to evolve his Styles into forms, which allow him to either manifest WizarDragon's body parts via the Ring or perform the finisher via the Kick Strike Ring. He can also use Magic Rings on the WizarSwordGun, such as the Ring to produce a second for dual wielding or the Ring to enlarge said weapon. : The evolved form of Flame Style accessed from the eponymous Wizard Ring that increases the pyrokinetic abilities of the original form. In this form, Haruto can use either the Special Ring to manifest the chest-mounted , which allows him to perform the finisher, or the wristwatch-like bracelet to summon three copies of his other Dragon Styles for combat assistance. : An enhanced version of Flame Dragon and Haruto's super form accessed from the Drago Timer in conjunction with the WizarDriver that combines the powers of his four Dragon Styles, allowing him to manifest the chest-mounted , the , a pair of , and a pair of at once. His finisher in this form is the . : An enhanced version of Flame Dragon accessed from the eponymous Wizard Ring that allows Haruto to manifest the chest-mounted , the , a pair of , and a pair of at once. His finisher in this form is the via the Kick Strike Ring. This form appears exclusively in the crossover film Kamen Rider × Kamen Rider Wizard & Fourze: Movie War Ultimatum. : An enhanced version of Flame Dragon accessed from the Falco and Buffa Rings that clads Haruto in the Falco and Buffa Mantles. His finisher in this form is the . This form appears exclusively in the Hyper Battle DVD special Kamen Rider Wizard: Showtime with the Dance Ring!!.Telebi-kun, May 2013 : The evolved form of Water Style accessed from the eponymous Wizard Ring that increases the hydrokinetic abilities of the original form. In this form, Haruto can use the Special Ring to manifest the , which allows him to perform either the finisher on its own or the finisher in conjunction with the Ring. : The evolved form of Hurricane Style accessed from the eponymous Wizard Ring that increases the aerokinetic abilities of the original form. In this form, Haruto can use the Special Ring to manifest a pair of , which allow him to perform either the finisher on their own or the finisher in conjunction with the Ring. : The evolved form of Land Style accessed from the eponymous Wizard Ring that increases the geokinetic abilities of the original form. In this form, Haruto can use the Special Ring to manifest a pair of , which allow him to perform either the finisher on their own or the finisher in conjunction with the Ring. : An enhanced version of Infinity Style accessed from the Ring that allows Haruto to manifest the , a pair of , and a pair of at once. His finisher in this form in the via the right foot-mounted that manifests when performed. This form appears exclusively in the film Kamen Rider Wizard in Magic Land. : The evolved form of Infinity Dragon accessed from the Finish Strike Ring empowered by the Ring, which is created from the Philosopher's Stone, in Haruto's subconscious that allows him to manifest the chest-mounted , the , a pair of , and a pair of at once. His finisher in this form is the via the Gold Infinity Skull. This form first appears in the crossover film Kamen Rider × Kamen Rider Gaim & Wizard: The Fateful Sengoku Movie Battle.

Haruto Soma is portrayed by . As a child, Haruto is portrayed by .

WizarDragon , or simply , is Haruto's non-anthropomorphic inner Phantom who is usually summoned to battle inner Phantoms in a Gate's Underworld via the Ring. Originally hostile towards Haruto, Dragon becomes impressed by the human's intent and later allows Haruto to fully utilize his power.

In battle, WizarDragon can fly and produce fire breath. He can also combine with the Machine Winger to form , which allows him to transform into the foot via the Kick Strike Ring and assist Haruto in performing the finisher to destroy inner Phantoms. During the events of the crossover film Kamen Rider × Super Sentai × Space Sheriff: Super Hero Taisen Z, WizarDragon is able to combine with the Kyoryugers' giant robot Kyoryuzin to form and perform the finisher via the Ring.

WizarDragon is voiced by while his human form is portrayed by Shunya Shiraishi, who also portrays Haruto Soma.

Koyomi , also known as , is Haruto's assistant and Fueki's daughter whom he attempted to resurrect after she died several years prior during the Sabbath ritual. Despite placing the Philosopher's Stone in her body, he succeeded in half-resurrecting her and entrusts Haruto with protecting her and giving her periodic infusions of magical energy to maintain her state of being. Initially possessing no memory of what happened to her, she resents her half-dead state and wishes she was properly dead, though Haruto slowly convinces Koyomi to have hope in him, be more accepting of her circumstances, and work towards the future. While in Haruto's care, she lives in Shigeru Wajima's antiques shop and assists Haruto with her ability to detect disguised Phantoms. Koyomi eventually learns the truth of what happened to her before Sora Takigawa rips the Philosopher's Stone out of her body, killing her once more. After defeating Takigawa, Haruto takes the Philosopher's Stone and travels the world in the hopes of hiding it and preventing it being misused any further, eventually finding an ideal place in the form of his own Underworld's Koyomi. In the tie-in novel Novel: Kamen Rider Wizard, Haruto and Rinko have a daughter and name her Koyomi in memory of their deceased friend.

Koyomi is portrayed by . As a child, Koyomi is portrayed by .

Rinko Daimon is a rookie detective at the Metropolitan Police Department's with an Edokko upbringing who joined the police force to help people like her father had. After being targeted by the Phantom, Minotauros, and nearly succumbing to her inner Phantom, Jabberwock, she gets caught up in the battle between Haruto and the Phantoms and provides support to the former through her police work. As of the tie-in novel Novel: Kamen Rider Wizard, Rinko married Haruto and has a daughter named Koyomi with him.

Rinko Daimon is portrayed by . As a child, Rinko is portrayed by .

Shunpei Nara is a clumsy young man who has been fascinated with magic ever since he read the picture book , even going so far as to quote the wizard's magic phrase and attempt to become Haruto's apprentice. After being targeted by the Phantom, Hellhound, Shunpei falls into despair and nearly succumbs to his inner Phantom, Cyclops. While Haruto rescues Shunpei from both Phantoms, he also destroys Shunpei's potential for using magic. Despite this, Shunpei forces himself into Haruto's life, intent on supporting him nonetheless. As of the series finale, Shunpei becomes Shigeru Wajima's apprentice.

Shunpei Nara is portrayed by . As a child, Shunpei is portrayed by .

Kosuke Nito is a young, optimistic archaeologist from the Fukui Prefecture who believes that pinches and chances are two sides of the same coin, possesses a gigantic appetite, and a tendency to put mayonnaise on everything he eats. While on an expedition as a student archaeologist, he found the belt and broke a seal holding a horde of Ghouls at bay. Forced to become to defeat the monsters, he learns he unknowingly forged a pact with the Phantom, Beast Chimera, and must now consume other Phantoms for their magical energy to keep Beast Chimera satiated or else he will eat Kosuke. Despite this, Kosuke maintains the pact so he can learn more about Phantoms and his newfound powers under the belief that he will never make an important discovery like Beast Chimera again.

In the present, following a misunderstanding over how their respective magic functions during their first meeting, Kosuke views Haruto as his "eternal rival". Additionally, the former refuses to allow Haruto to destroy Beast Chimera, claiming his Phantom is too powerful. While fighting Fueki, Kosuke breaks the Beast Driver to release Beast Chimera and let him devour the excess magical energy that Fueki's second Sabbath was generating in order to negate it. In appreciation, Beast Chimera spares Kosuke, frees him of their pact, and takes his leave. Following the Phantoms' defeat, Kosuke takes on Yuzuru Iijima as an apprentice and goes on a journey to find Beast Chimera again.

During the events of the crossover film Kamen Rider × Kamen Rider Gaim & Wizard: The Fateful Sengoku Movie Battle, Kosuke eventually succeeds in locating and recapturing Beast Chimera. However, he is forced to renew their pact to confront the Phantom, Ogre. Haruto defeats Ogre, but Kosuke is kidnapped by the Pitcher Plant Monster and taken to another universe. He is later rescued by Haruto and Kamen Rider Gaim before assisting them in defeating Kamen Rider Bujin Gaim. Following this, Kosuke discovers he can feed Beast Chimera Helheim fruits to satiate its appetite as well.