KBHT (1590 AM "Kicker 99.3") is a commercial radio station, paired with an FM relay translator, broadcasting a classic country radio format. Licensed to Mexia, Texas, the station serves the Waco metropolitan area. The station is owned by M&M Broadcasters, Ltd. Its studios are in Waco, and its transmitter is located in Mexia.
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History On May 23, 1956, the station signed on as KBUS.Broadcasting Yearbook 1958 page B-378 It was owned by Bi-Stone Broadcasting, and was a 500 watt daytimer, required to leave the air after sunset.
On February 29, 2012, the then-KLRK changed its format to adult hits, branded as "101.3 Bob FM", also broadcasting on FM translator K267AI 101.3 FM in Moody, Texas.Bob & Shooter Hit Waco
On February 28, 2013, KLRK changed its format to Regional Mexican music, branded as "La Caliente."Waco's Bob Becomes Caliente
On April 18, 2014, KLRK changed back to dance hits, branded as "101.3 Party".A Party Starts in Waco
On February 3, 2015, KLRK changed its format to adult contemporary music and rebranded as "Mix 101.3".
On August 20, 2016, KLRK switched to a simulcast of adult contemporary-formatted KBHT (104.9 FM) in Bellmead. KLRK switched again to adult hits, as "Bob-FM" simultaneously with 104.9 FM. Ironically, 1590 and 104.9 were reunited as a result, having once been independently programmed AM and FM sister stations, owned by the Groveton Family, and still broadcasting from Downtown Mexia.M&M Moves Three Waco Stations Radioinsight - August 22, 2016
During the summer of 2018, KLRK began airing the national Fox Sports Radio feed and reimaged as "Fox Sports 1590".
The station changed its call sign to KEKR on November 28, 2019. On January 19, 2020, KEKR changed its format from sports (which moved to KBHT-HD3) to classic country, branded as "Kicker 99.3".Fox Sports Central Texas Moves as Kicker Replaces Magic in Waco Radioinsight - January 19, 2020
On July 2, 2023, KEKR began simulcasting its classic country format on KBHT and rebranded as "Kicker 104.9".Kicker Replaces Star in Waco Radioinsight - July 2, 2023
On July 15, 2024, "Kicker 104.9" reverted to "Kicker 99.3", remaining on this station and its translator, while 104.9 broke away from the simulcast to assume the format and call sign of KRMX (92.9 FM), after that facility was sold to new ownership.
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