The London Press Exchange was founded in 1892 by Frederick Higginbottom and Reginald J.Sykes,John William and Robertson Scott, The Life and Death of a Newspaper: An Account of the Temperaments, Perturbations and Achievements of John Morley, W.T. Stead, E.T. Cook, Harry Cust, J.L. Garvin, and Three Other Editors of the Pall Mall Gazette ..., Publisher Taylor & Francis, 1952, 417 pages, page 393 becoming a significant Government advertising agency during World War II."London Press Exchange ", History of Advertising Trust, retrieved 17 August 2012 It merged with the Leo Burnett agency in 1969."Lynch-Robinson,78, war hero and boss of Leo Burnett, dies", Campaign, Friday, 28 June 1996
The agency also produced promotional work for the 1921 film Elsie and the Brown Bunny,"London Press Exchange [gb]", IMDb.com, Inc. and advertising posters for the 1951 Festival of Britain."Exhibition of Science" and "Festival of Britain" poster, V&A museum, London, retrieved 17 August 2012
On 5 November 1946, the Market Research Society was created in the London Press Exchange offices."History", Market Research Society
Notable people Frederick Higginbottom (1859 - 1943) co-founder Keith Lucas (d.2012) who became director of the British Film Institute"Keith Lucas", The Telegraph, 26 Apr 2012 William Stewart (b. 1886 Greenwich), Director Howard Thomas (1909—1986) worked in the commercial radio section Mark Abrams (1906-1994) led its research function in the 1930s doing ground breaking studies Mark Abrams Phillip Boydell (1896-1984) Art Director and designer of the Festival of Britain font.
Bibliography London Press Exchange at the National Archives "Visit of The Institute to the London Press Exchange Limited", Journal of the Royal Statistical Society, Series D (The Statistician), Vol. 13, No. 1 (1963), pp. 47–53, Published by Wiley-Blackwell Material at the Museum of London "A Letter from the London Press Exchange", bbc.co.uk, retrieved 17 August 2012 London Press Exchange at Google News archives
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