The Crons brand is a product of a privately held American company, Cavanaugh Promotions, based in Pittsburgh, Pennsylvania. The company designs motivational athletic apparel with logos which encourage people to achieve their goals through hard work, practice and preparation.Hamill, Sean, "An Apparel Underdog Outfits a No. 15 Seed", The New York Times. March 17, 2010.
History Cavanaugh Promotions and the Crons brand was founded in 1996 by Pat Cavanaugh.Lindeman, Teresa, "Feisty Crons Brand Fights for Share of Team Uniform Market", Pittsburgh Post-Gazette, September 11, 2011. who had previously played basketball at the University of Pittsburgh.Big Lead Sports: Business, "Crons Crashes Dance ...Again", The Big Lead, March 13, 2012. In 2006 the company began actively promoting the brand, selling to high schools, athletic organizations, smaller colleges and smaller professional teams, and over the next four years to larger colleges and conferences.".
Business activities Crons provides team apparel such as uniforms, practice gear, warm-ups, workout apparel, travel gear and coaches' apparel. Much of that gear includes motivational messaging in various locations. The brand has supplied uniforms to several teams in the NCAA Basketball Championships. Robert Morris University and University of North Carolina-Asheville have each worn its uniforms in the Tournament.Big Lead Sports: Business, "Crons Dances...again", March 13, 2012. The brand designed and produced new uniforms for the Tournament for UNC-Asheville in 2012.Mamudi, Sam, "March Madness Brings Business Back Home", The Wall Street Journal's MarketWatch. March 14, 2012.
The brand added Protein Bars to its product line in Spring 2010."Former Pitt player's apparel company takes aim at the nutrition bar market". Pittsburgh Post-Gazette."Come ready: Pat Cavanaugh shapes Crons around his own story". Smart Business Online.By: Jayne Gest | June 26, 2014 They are sold in several large retail store chains in twelve countries."Former Pitt player's apparel company takes aim at the nutrition bar market". Pittsburgh Post-Gazette. February 20, 2014
In the fall of 2011, The Crons Brand became the Official Motivation Brand of the Pittsburgh Penguins,"Behind Crons Brand's Deal With Pittsburgh Penguins". Forbes selling its apparel in the Consol Energy Center"Penguins motivated to sign Crons". Sports Business Daily. By Fred Dreier, August 22, 2011 and becoming the outfitter for the team's youth hockey camps.Ozanian, Mike, "Behind Crons Brand's Deal With Pittsburgh Penguins", www.forbes.com. September 9, 2011.
References
Further reading "Big South Extends Apparel Deal with Crons". College Sports Business News
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