KraftWorks is an advertising agency, in New York City, US,KraftWorks NYC founded by Neil Kraft in 2000 after leaving the agency Frierson Mee & Kraft."A Partner Leaves Frierson Mee & Kraft, NY Times, 2000-10-05. Retrieved on 2012-06-26. According to the agency's website, KraftWorks' clients have included Playtex,"Playtex Selects KraftWorks as Agency of Record, Advertising Age, 2001-05-16. Retrieved on 2012-07-05. Aldo,"KraftWorks Brings Back the 80's For Aldo, Ad Week, 2004-03-01. Retrieved on 2012-07-05. and Joseph Abboud.
Notable clients KraftWorks has carried out campaigns in the fashion and beauty industry, representing everything from magazines to cosmetics to apparel brands, for
Bali Intimates Playtex Elizabeth Arden"A New Scent For Taylor Swift", WWD, 2012-06-29. Retrieved on 2012-09-04. Coty, Inc. Glaceau Cointreau"Remy Taps KraftWorks For Cointreau", Advertising Age, 2002-10-01. Retrieved on 2012-09-04. Calvin Klein"Calvin Klein's Moment", WWD, 2004-05-21. Retrieved on 2012-08-28. Voss Vespa"Piaggio USA Taps KraftWorks For Agency", Powersports Business, 2005-07-28. Retrieved on 2012-08-28. Joseph Abboud Jantzen
In 2003, KraftWorks was responsible for Aldo shoes' $5M campaign aimed at international expansion."Kraftworks Touts Aldo In U.S., Europe", Ad Week, 2003-02-07. Retrieved on 2012-09-04. Other KraftWorks clients are Ann Taylor, Barneys New York, Boyds Philadelphia, Britney Spears, Celine Din, CK One, Elizabeth Arden Red Door, Elizabeth Taylor Black Pearls, Joseph Ribkoff, La Prairie, Lacoste, Moët & Chandon, Nina Shoes, Physicians Formula, Popchips, Wonderwall line of clothing from surfer Laird Hamilton, Go Smile, International AntiCounterfeiting Coalition, InStyle, J.Crew, Ralph Lauren, Ritani, Robert Marc, Bitten fashion line launched by Sarah Jessica Parker, Smart Water, Speedo, Vespa, Wonderbra and the Sun Moon Stars fragrance by Karl Lagerfeld.
References
External links Official Website Technical SEO