A pheromone party is a social event attended by singles, in an effort to find their mate through sniffing anonymous pieces of clothing. The Pheromone Party concept builds on the "sweaty T-shirt experiments" performed by Claus Wedekind. Participants in these parties are told to sleep in T-shirts for three consecutive days. Once collected, the garments are placed in individual bags for singles to smell. If a person finds the smell agreeable, they are introduced to the owner.
See also Body odour and sexual attraction
References
External links Relationship Coach For Couples Video on pheromone parties from The Colbert Report Photoblog on pheromone parties from MSNBC archive on Wayback Machine