is a coffee beverage that is a popular traditional drink from Senegal that is (more recently) also consumed in Guinea-Bissau, and is named for the city of Touba, Senegal.
is a coffee drink that is flavored with grains of Selim or Guinea pepper (the dried fruit of the shrub Xylopia aethiopica) (locally known as , in the Wolof language) and sometimes cloves. The addition of , that is cultivated in Touba, is the important factor differentiating from plain coffee. The spices are mixed and roasted with coffee beans, then ground into a powder. The drink is prepared using a filter, in a manner similar to that used to prepare drip coffee.
History (French for 'Touba coffee') is named for the city of Touba, Senegal (Hassaniya Arabic , 'Felicity'). The drink is traditionally consumed by the Islamic Mouride brotherhood as it came to Senegal when the brotherhood's founder, Sheikh Amadou Bamba Mbacké, returned from exile in Gabon in 1902.Sophie Bava et Cheikh Guèye, "Le grand magal de Touba: Exil prophétique, migration et pèlerinage au sein du mouridisme", (in French) Social Compass, 2001. The drink is served during ceremonies, commemorations, and during the Grand Magal of Touba.Amar Samb, "Touba et son 'magal'" (in French); Bulletin de l'IFAN, vol. XXXI, series B, no. 3; July 1969; pp. 733–753.
Usage The coffee-to- ratio is typically around 80 percent coffee to 20 percent . In recent years, consumption of has been increasing as the drink is spreading to cities of all faiths, both in and outside Senegal.Ross, Eric (2011). Globalising Touba Expatriate Disciples in the World City Network. Urban Studies. 48(14): 2929−2952. The World Bank wrote that a progressive elimination of imported coffee seems common in poorer areas of Senegal as a result of the global recession of 2009: a Senegalese restaurant owner stated, "We weren't used to the Tuba Coffee for breakfast, but since the crisis people drink it a lot, also children." Commercial export outside Senegal, while small, is present. In Guinea-Bissau, has become the country's most popular drink, even though it was relatively unknown several years ago. Consumption of increased to the point that sales of instant coffee, most notably Nescafé, decreased in West Africa. To more directly compete with , Nestlé launched a product that contains spices, called Nescafé Ginger & Spice.
See also
References
Guèye, Cheikh, "Entre frontières économiques et frontières religieuses: Le café Touba recompose le territoire mouride"; in: Piermay, Jean-Luc; Cheikh, Sarr (eds.), La ville sénégalaise: Une invention aux frontières du monde (in French); Karthala, 2007, pp. 137–151. .
External links "Café Touba: Une consommation très galopante', L'Office (in French), 7 September 2007. "Le 'café Touba', un concurrent de taille à Nescafé' , Le Soleil (in French), 26 September 2007.