Gevacolor is a color motion picture process. It was introduced in 1947 by Gevaert in Belgium, and an affiliate of Agfacolor. The process and company flourished in the 1950s as it was suitable for on location shooting. Both the companies merged in 1964 to form Agfa-Gevaert, and continued producing film stock till the 1980s.
History Although Gevacolor was first produced by Gevaert in 1947, the brand name was only protected three years later, due to the company assuming no-one else would claim the name. In their internal magazine Foto-dienst, the company specified the two initial types of Gevacolor: one for filming by daylight and one for filming by artificial light. Both were available in small format film (35mm).
While there are claims that Gevaert was the first company to produce color film in the post-war period, Roosens doubts this claim. Ferrania had already produced a diapositive film during 1942-1944, and again in 1951. Furthermore, in 1946, color film using Agfacolor technology was being produced under Soviet supervision in a factory in Shostka, under the brand name Sovcolor.
In 1954/5, it was used for Jedda, reputedly Australia's first feature film to be shot in color by Carl Kayser (1909-84).
List of films taken in Gevacolor Bangladeshi films Title Color Year Notes Narom Garom Gevacolor Unknown First feature Bangla film shot in Gevacolor. Pakistani films Title Color Year Notes Mera Naam Hai Mohabbat Gevacolor 1975 Turkish films Title Color Year NotesÇanakkale Aslanları Gevacolor 1964
European films Title Color Year Notes La maison du printemps Gevacolor 1949 First ever film shot in Gevacolor. Lúdas Matyi 1950 First feature film in Hungary to be shot in Gevacolor. Ivo Caprino 1950 The film was Ivo Caprino's second puppet film. Since Caprino used his own puppet movement system, which allowed him to move the puppets continuously in front of the camera while the camera was rolling, this film is considered the first 35mm feature film in Norway to be shot in color and to also use the Gevacolor system. Blaubart Color 1951 Shot in Gevacolor.The Heath is GreenGevacolor1951 Cet âge est sans pitié 1952 Senza veli 1952Imperial Violets1952 Tarantella napoletana 1953 The Lady of the Camellias 1953 L'uomo, la bestia e la virtù Partly in colour 1953 Some scenes were shot in Gevacolor. La nave delle donne maledette Gevacolor 1953Königliche Hoheit1953For legal reasons, German films shot on Gevacolor had a disclaimer: "Gevacolor nach Agfa und Gevaert Patenten".Joan of Arc at the Stake1954Orient Express1954 Le comte de Montechristo 1954Quay of Blondes1954 Suspiros de Triana 1955 India: Matri Bhumi 1958 First documentary-hybrid film to be shot in Gevacolor.The Devil's Nightmare1971El asesino de muñecas1975 L'albero degli zoccoli 1978 Last ever film shot in Gevacolor.
Indian films Title Color Year Notes Kalyaanam PannippaarPartly in colour1952 First Tamil and South Indian film with a colour sequence. Song sequence of "Engu Sendraayo" filmed in colour.ShahenshahGevacolor 1953First full length Indian movie shot in Gevacolor.Succa JhootaFirst full length Indian movie shot in Gevacolor.Prisoner of Golconda1954Kanavaney Kankanda DeivamPartly in colour1955Second Tamil film to have colour sequence. Song sequence of "Jagajothiye" and ending dance sequence in colour.Alibabavum 40 ThirudargalumColour1956First full length Tamil colour filmMarma VeeranPartly in colourTamil film. Some scenes shot in colour.Kannin ManigalContains sequences in Gevacolor. Tamil film.Lost film.Thangamalai Ragasiyam1957Tamil film. Sequence of the song "Ehalogame" in colourRathnagiri RahasyaKannada film. Sequence of a song in colourAmbikapathy Tamil film. Sequence of duet songs in colourAllaudinum Arputha Vilakkum Tamil film. Song sequence of "Chelaadum Neerodai Meethae" in colour Allavuddin Adbhuta DeepamTelugu film. One song sequence in color Nadodi Mannan1958Tamil film. Second half in colourIllarame Nallaram Tamil film. Dance sequence by Saroja Devi and Kumari Kamala in colour.Engal Kudumbam Perisu Tamil film. Children's dance drama in colourSchool Master Kannada film. Children's dance drama in colourAppu Chesi Pappu Koodu Telugu film. A dance sequence in colorThirumanam Tamil film. Dance sequence by Gopi Krishna, Kumari Kamala and B. Sarojadevi in colour. This is a lost film with no surviving prints. Minnal Veeran1959Tamil film. Some sequences in color. Deiva BalamTamil film. Second half of the film and other segments in colour. Daiva BalamTelugu film. Second half of the film and other segments in colour. Veerapandiya KattabommanGevacolorTamil film. Shot entirely in Gevacolor, then prints released in Technicolor.Athisaya Penn Partly in GevacolorTamil film. Film was shot in Gevacolor. The climax of this film was shot in Technicolor for 45 minutes.Adutha Veetu PennPartly in colour1960Tamil film. The song "Enakkaga Nee Raja" was shot in colour.Kuzhandhaigal Kanda KudiyarasuTamil film. Some parts of the film appeared in colour.Pillalu Techina Challani RajyamTelugu film. Some parts of the film appeared in colour.Makkala RajyaKannada film. Some parts of the film appeared in colour.RunanubandhamTelugu film .Sri ValliColour1961Tamil film. Sabarimala Sri AyyappanOnly Malayalam film in GevacolorKappalottiya Thamizhan Partly in colourTamil film. A song sequence shot in colour. Aradhana1962 Telugu film. Song sequence of "Ohoho Mavayya" in colour. Lava Kusa Gevacolor1963Last Tamil film to be shot in Gevacolor. Lava Kusa The first full length Telugu film to be shot in Gevacolor.
Malaysian films Title Color Year Notes Buloh Perindu Gevacolor 1953 First feature film in Malaysia shot in Gevacolor.RibutGevacolor1956Third colour film in Malaysia and the second Gevacolor film.MahsuriGevacolor1959Third Gevacolor in Malaysia
See also List of film formats List of color film systems Imbibition List of early color feature films
References