The following outline of Apple Inc. is a topical guide to the products, history, retail stores, corporate acquisitions, and personnel under the purview of the American multinational corporation.
Apple Inc. was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak's Apple I personal computer. The company was incorporated by Wozniak and Steve Jobs in 1977. Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, $2 trillion in August 2020, and at $3 trillion in January 2022. Since 2011, Apple has been the world's largest company by market capitalization except when Microsoft held the position between January and June 2024. As of March 2014, the company has 425 stores in 16 countriesRetail Store – Store List and an online store in 39 countries.
Hardware
Mac
Mac, a family of personal computers made by Apple: MacBook – notebook lineup MacBook Neo – entry-level notebook MacBook Air – thin, lightweight notebook MacBook Pro – pro notebook iMac – all-in-one consumer desktop Mac Mini – small form factor desktop Mac Studio – small form factor desktop workstation
iPhone
Apple's smartphone: iPhone 17e – Apple's entry-level iPhone iPhone 16 – 2024's iPhone iPhone 17 – 2025's iPhone iPhone Air – a lightweight iPhone iPhone 18 Pro and Pro Max – high-end iPhones iPhone Duo – a foldable iPhone
iPad
Apple's tablet lineup: iPad – the name for Apple's entry-level iPads iPad Air – a more powerful, higher-end iPad iPad Mini – smaller iPad iPad Pro – pro iPad
Apple Watch
Apple's smartwatch lineup:
Apple Watch SE – entry-level model Apple Watch Series – higher-end model Apple Watch Nike – sports smartwatch Apple Watch Hermès – fashion smartwatch Apple Watch Ultra – rugged model with longer battery
Apple Vision Pro
The Apple Vision Pro is a mixed-reality headset and spatial computer.
Accessories
AirPods – wireless audio accessory lineup AirPods – entry-level earbuds AirPods Pro – noise-cancelling earbuds AirPods Max – over-ear headphones Apple TV – digital media player Apple Pencil – digital stylus and input device for iPads HomePod – home speaker with Siri built-in HomePod Mini – smaller and less expensive HomePod Siri Remote – Apple TV remote AirTag – tracking device Computer displays Studio Display – consumer display Studio Display XDR – pro display Computer peripherals Magic Keyboard – Keyboard with optional fingerprint sensor for Macintosh computers Magic Keyboard for iPad – Magic Keyboard version for the iPad Pro and iPad Air Magic Mouse – Multi-touch mouse Magic Trackpad – multi-touch external trackpad
Software
Operating systems macOS – for Macs List of built-in macOS apps – apps built-in to macOS List of Mac software – a list of applications for macOS List of Mac games – a list of games for macOS Architecture of macOS – macOS's architecture macOS version history – macOS's version history iOS – for iPhones iPadOS – for iPads watchOS – for Apple Watch tvOS – for Apple TV audioOS – for HomePods visionOS – for Apple Vision Pro
macOS
macOS Server
iOS
Software
Pro apps
Services
Consumer-facing Apple Arcade – on-demand game service Apple Card – credit card Apple Fitness+ – guided workouts Apple Music – music streaming service Apple News+ – premium news service Apple Podcasts – podcast service Apple TV – video streaming service iCloud – consumer cloud service iTunes Store – digital media store
Back-end iTunes Connect – service to upload content to the iTunes Store and Apple Books
Developers App Store – app distribution service iOS app approvals – app review and approval process Mac App Store – app distribution service for macOS Apple Developer – Apple's developer network WWDC – Apple's yearly developer conference
Apps Instruments – app performance analyzer Xcode – integrated development environment (IDE)
APIs CloudKit – allows developers to build iCloud sync into their apps Cocoa – Apple's application frameworks for macOS Foundation Kit – Apple's core framework API for macOS, iOS, and iPadOS AppKit – Apple's user interface API for macOS Cocoa Touch – Apple's application frameworks for iOS and iPadOS Foundation Kit UIKit – Apple's user interface API for iOS and iPadOS GymKit – protocol for communication between Apple Watch and gym equipment HealthKit – APIs to integrate with Apple's Health app HomeKit – home automation framework Metal – Apple's graphics API on all platforms WebKit – open-source browser engine
Retail Apple Store – worldwide chain of over 424 retail stores Genius Bar – tech support and repair service at Apple Stores Apple Authorized Service Provider – Apple-authorized resellers and repair shops AppleCare+ – warranty and accidental damage support plan for iPhone, iPad and Mac Apple certification programs – IT professional certifications for Apple products
History History of Apple Inc. – company history Apple Computer, Inc. v. Microsoft Corporation – a 1994 copyright infringement lawsuit List of Apple products – a timeline of all Apple products Develop – Apple's in-house developers' magazine (between January 1990 and March 1997)
Mac history Mac transition to Intel processors – the transition from PowerPC to Intel x86 processors Mac transition to Apple silicon – the transition from Intel to Apple silicon processors List of Mac models – list of all Macs throughout history Timeline of the Apple II series – a timeline of Apple II computers
Defunct displays Apple Studio Display – LCD and CRT display lineup (1998–2004) Apple Cinema Display – defunct display lineup (1999–2011) Apple Thunderbolt Display – 27-inch computer monitor (2011–2016) Pro Display XDR – 32-inch computer monitor (2019–2026)
iPhone history History of the iPhone – history of Apple's iPhone List of iPhone models - list of all iPhone devices
Defunct products iPod – defunct portable music player lineup iPod Classic – high-end iPod (2001–2014) iPod Mini – smaller iPod (2004–2005) iPod Nano – smallest iPod (2005–2017) iPod Touch – iOS-based iPod (2007–2022) Newton – defunct personal digital assistant (PDA) lineup, the first ones with handwriting recognition Xserve – defunct rack-mounted server lineup Mac Pro – customizable desktop workstation
Defunct software Aperture – professional photo editing app (2005–2015) Mac OS – the Macintosh operating system preceding macOS (1984–2001) Mac OS memory management – Mac OS memory management details System 6 – released in 1988 System 7 – released in 1991 Copland – System 7's scrapped successor (1994–1996) Mac OS 8 – released in 1997 Mac OS 9 – released in 1999 Xsan – a storage area network for macOS
Defunct protocols AFP – defunct disk sharing network protocol AppleTalk – defunct local networking protocol (1985–2009)
Ancillary operating systems A/UX – short-lived commercial OS merging System 7's GUI and application layer atop UNIX on select 68k Macintoshes MkLinux – a libre experiment in microkernel engineering (1996–2002)
Hardware before 1998
Hardware since 1998
Apple silicon
Technologies and protocols AirDrop – Mac and iOS filesharing protocol Apple Lossless – open-source lossless audio codec Bonjour – Apple's implementation of Zeroconf CarPlay – a standard for connecting to cars
Personnel
Founders Steve Jobs – 1976–1985, 1997–2011 – Co-founder, chairman, CEO Steve Wozniak – 1976–1985 – Co-founder, Engineer (ceremonial role; 1985–current) Ronald Wayne – 1976 – Co-founder (briefly; 2 weeks).
CEOs John Ternus – 2026–current Former CEOs: Michael Scott – 1977–1981 Mike Markkula – 1981–1983 John Sculley – 1983–1993 Michael Spindler – 1993–1996 Gil Amelio – 1996–1997 Steve Jobs – 1997–2011 Tim Cook – 2011–2026
Board of directors Tim Cook – 2011–current – executive chair Arthur D. Levinson – 2000–current – lead independent director Andrea Jung – 2008–current – president and CEO of Grameen America Ronald Sugar – 2010–current – former CEO of Northrop Grumman John Ternus – 2026–current – CEO Susan Wagner – 2014–current – BlackRock founding partner and director Alex Gorsky – 2021–current – former chairman and CEO of Johnson & Johnson Monica C. Lozano – 2021–current – former president and CEO of College Futures Foundation Wanda Austin – 2024–current – former president and CEO of The Aerospace Corporation
Former board members Jerry York – 1997–2010 – former CFO of IBM and Chrysler Bill Campbell – 1997–2016 – former chairman and CEO of Intuit Millard Drexler – 1999–2015 – former chairman and CEO, J. Crew Bob Iger – 2011–2019 – former president and CEO, The Walt Disney Company Al Gore – 2003–2024 – 45th Vice President of the United States James A. Bell – 2015–2024 – former CFO of Boeing
Executives John Ternus – 2001–current – CEO (previously SVP of Hardware Engineering) Sabih Khan – 1995–current – COO (previously SVP of Operations) Kevan Parekh – 2013–current – CFO Jennifer Newstead – 2025–current – SVP and General Counsel Greg "Joz" Joswiak – 1986–current – SVP Worldwide Marketing Craig Federighi – 1996–1999, 2009–current – SVP Software Engineering. Eddy Cue – 1989–current – SVP Services and Health. Johny Srouji – 2008–current – Chief Hardware Officer Deirdre O'Brien – 1991–current – SVP Retail + People
Former executives Peter Oppenheimer – 1996–2014 – SVP and CFO Henri Lamiraux – 1990–2013 – iOS (previously Mac OS then OS X) Software Engineering VP Scott Forstall – 1996–2012 – SVP of iOS Software. Ron Johnson – 2000–2011 – SVP of Retail Operations. John Browett – 2012–2012 – SVP of Retail. Former CEO of Dixons. Mark Papermaster – 2008–2010 – SVP of Devices Hardware Engineering. Bertrand Serlet – 1997–2011 – SVP of Software Engineering Sina Tamaddon – 1997–2009— SVP of Applications Angela Ahrendts – 2014–2019 – SVP of Retail. Formerly CEO of Burberry Jony Ive – 1992–2019 – CDO (previously SVP of Industrial Design) Bruce Sewell – 2009–2017 – General Counsel Dan Riccio – 1998–2024 – former SVP of Hardware Engineering, later worked on unnamed project Phil Schiller – 1997–current – currently an Apple Fellow (previously SVP of Worldwide Marketing) Bob Mansfield – 2005–2012 – SVP of Mac and Devices Hardware Engineering (later Technologies), from July 2013, retained for "special projects" Luca Maestri – 2013–current – currently VP of Corporate Services (previously CFO) John Giannandrea – 2018–2025 – SVP Machine Learning and AI Strategy Jeff Williams – 1998–2025 – COO Katherine L. Adams – 2017–2026 – SVP Government Affairs (previously General Counsel)
Other contributors Mark Davis, software engineer and language programmer who started his career at Apple
Subsidiaries
Braeburn Capital – Apple-owned asset management company FileMaker Inc. – Apple subsidiary that designs and releases database applications Kaleida Labs – (founded 1992) a partnership co-founded with IBM as a result of the historic 1991 AIM alliance, meant to explore the creation of multimedia platforms Taligent – (founded March 2, 1992), a partnership co-founded with IBM as a result of the historic 1991 AIM alliance, meant to bring the radically object-oriented operating system Pink to market
Mergers and acquisitions Apple Inc. mergers and acquisitions – a list of company mergers and acquisitions by Apple (in alphabetical order): AlgoTrim – (bought August 2013), a Swedish data compression company, especially focused on still/video image compression, founded by Anders Berglund, Anders Holtsberg, and Martin Lindberg in 2005. Anobit – (bought December 2011), an Israeli fabless flash memory company, founded by Ehud Weinstein, Ariel Maislos, and Ofir Shalvi in 2006. AuthenTec – (bought July 2012), security hardware and software for PCs and mobile device company, founded in 1998. Beats Electronics – (bought August 2014), music headphones and streaming service Chomp – (bought February 2012), an app search engine company, founded by Ben Keighran and Cathy Edwards in 2009.