The Australian Association of National Advertisers (AANA)About AANA is the national body for advertisers based in Sydney, Australia. The AANA represents the interests of organisations involved in Australia's advertising, marketing and media industry.
Purpose The AANA aims to;
Promote and safeguard the rights of its members to communicate freely with their customers, Protect consumers by ensuring advertising and marketing communications are conducted responsibly. AANA implements this through management of a self-regulatory system,self-regulatory system including a set of voluntary codes.voluntary codes
Practice The Advertising Standards Board,Ad Standards (ABN 54 003 179 673) which is administratively supported by the Advertising Standards Bureau, deals with complaints under the Codes which are adjudicated by the independent system.
The AANA established, created and reviews these codes that came into effect in 1997 following consultations with advertisers, agencies, the media, consumer groups and government representatives.
References
See also AANA Website (Archived)