Pon Holdings BV is a Dutch conglomerate in the transportation sector. It is one of the five largest bicycle manufacturers in the world, and owns bicycle brands Caloi, Cannondale, Cervélo, Derby Cycle (owner of Focus), GT, Gazelle, IronHorse, Kalkhoff, Mongoose, Santa Cruz, Urban Arrow (cargo bikes), Veloretti, and Schwinn, among others.
The company was founded in 1980 by Ben Pon, Jr., a former racing car driver and son of Ben Pon Sr., who became the importer of Volkswagen in the Netherlands in 1947. it is still owned by the Pon family.
Activities
Cycling
Pon.bike owns Cervélo, Focus & Kalkhoff Holding (owner of Focus Bikes), Dorel Sports (parent company of Cannondale, Schwinn, GT Bicycles, Mongoose, Caloi, and IronHorse), Gazelle, Kalkhoff, Union, Santa Cruz Bicycles (owner of Reserve Wheels), Juliana Bicycles, PUBLIC Bikes, Swapfiets, Veloretti, BBB parts, Urban Arrow, Lease-a-Bike, BusinessBike, Fietsned service, Ride Out shop(s), Mike's Bike shops, Nimbl shoes, OneUp Components and others.
History 1986: Takeover importership of SEAT 1988: Takeover of Transmark Groep, Motrac (Linde) 1992: Takeover importership of Škoda 1995: Founding of BelCompany in cooperation with Macintosh Retail Group 1998: Founding of Pon North America 2003: Takeover of Geveke N.V., Founding of Pon Equipment & Power Systems 2005: Founding of Pon Logistic Solutions, Shanghai, China 2011: Takeover of GazelleElektrische fiets van Gazelle belangrijk voor Pon, De Gelderlander, 28 June 2011. 2011: Takeover importership of Cervélo.PON gaat fietsen Cervélo verkopen, wielerland.nl, 27 December 2011. 2013: Acquisition of Callidus Group 2015: Acquisition of Santa Cruz BicyclesSanta Cruz Bicycles sold to Pon Holdings, the owner of Cervélo and Focus 2015: Takeover of Imtech Marine, RH Marine Group, 21 October 2015. 2019: Acquisition of Urban ArrowPon Bike Acquires Electric Cargo Bike Brand Urban Arrow 2019: Acquisition of indiGO Auto Group 2021: Acquisition of Mike's Bikes (a 12 store San Francisco Bay Area bicycle retailer) 2021: Acquisition of Dorel Sports 2021: Acquisition of Europcar S.A. (together with Volkswagen and Attestor) 2022: Takeover of Veloretti 2024: Sale of Pon Equipment Pon Power B.V., or Pepp B.V. for short, to the German Zeppelin Group. This division sold Caterpillar products in the Netherlands and Norway 2025: Stopping the Dutch bicycle brand Union and putting to pause the bicycle brand GT Bicycles.
Pre-dating Pon Holding In 1895 Mijndert Pon operated a vehicle repair shop. His sons Ben and Wijnand took ownership of the company. 1931: Founding of Pon's Automobielhandel (by then a chain of car dealerships) by Ben and Wijnand Pon 1936: importership Continental AG and Federal 1947: importership Volkswagen 1948: importership Porsche
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