Oddcast is an online marketing company located in New York City and founded in 1999.Ahrens, Frank (15 July 2006). The Washington Post.
Its software, PhotoFace, takes an uploaded picture and turns it into a 3D face, then lets users manipulate its features. The company has used this in various marketing campaigns for numerous major corporations.
History The company was founded in 1999 by former Israeli army paratrooper and documentary filmmaker Adi Sideman.Krewen, Nick (11 January 2004). Toronto Star."Oddcast's Character: Oddcast Adi Sideman's avatars have starred in some very successful viral marketing campaigns." The New York Enterprise Report. Retrieved 2 February 2012.
Accomplishments
For McDonald's in Europe, it created a promotion called “Avatarize yourself”, which encouraged people to go to a website and use a photograph of themselves to change into a Na'vi from the film Avatar.
The company worked with CareerBuilder to create Monk-e-Mail, which allows people to send messages with images of talking chimpanzees they can customize. Over 160 million messages have been sent.
Oddcast developed Ford's Theme Song-a-tron. Tide's Talking Stain Volkswagen's BabymakerBarrett, Rick (4 April 2009). Briggs & Stratton, Milwaukee Journal Sentinel (noting Oddcast campaigns including "Monk- e-Mail, Tide's Talking Stain, and Volkswagen's Babymaker ...") 7-Eleven's BrainFreeze Laboratory, used to promote its Slurpee beverage. OfficeMax's Elfyourself.(19 May 2008). Oddcast Creates Bridezillas Viral Campaign, mediapost.com
References
External links Official website