Mindshapes is an interactive learning company that creates virtual worlds and apps that help children and adults learn through gameplay. Founded in October 2010, the company is headquartered in London and has offices in Los Angeles and San Francisco. Mindshapes’ products include educational apps for the iPad, iPhone and iPod Touch for children aged 2–12,Andy Penfold, Mobile Marketing, 1 November 2011, http://mobilemarketingmagazine.com/content/mindshapes-secures-5m-investment, retrieved 30 January 2012 as well as their flagship product My Story World.My Story World, http://www.appsplayground.com/apps/2013/05/02/mindshapes-my-story-world-ipad/, retrieved 02 May 2013
Mindshapes secured $5 million (£3.1 million) of Series A funding in November 2011 from the company’s five founders and unnamed angel investors.
Company Background
Mindshapes is led by co-CEOs Chris Michaels and Nina Pustilnik. Other notable staff include Chairman Shukri Shammas; CTO George Taylor, "Chief Ninja" Sami Lababidi; Creative Director Raj Pathmanathan, CIO Christian Dorffer; and CFO Tareq Naqib. Shammas and Lababidi were two of the four co-founders of Playfish, which was acquired by Electronic Arts in November 2009.
Products
Mindshapes looks to “promote learning through a fusion of gaming and educational principles”. The company has a team of advisors specialising in education, including Professor Paul Harris at the Harvard Graduate School of Education. Mindshapes also partnersMindshapes partners, http://www.mindshapes.com/partners/, retrieved 23 February 2012 with charities such as the National Literacy Trust.
Mindshapes has published a range of educational children’s apps for the iPhone, iPad and iPod Touch. Aside from My Story World,"iTunes", 2 May 2013, , retrieved 2 May 2013 their apps include The Opposites; Casper’s Scare School; Lingo Zoo;Mummy’s Space, 20 October 2011, http://www.mummysspace.com/2011/10/review-of-lingo-zoo.html, retrieved 23 February 2012 Meteor Math; Hickory Dickory Dock; Jack and the Beanstalk by Mindshapes; Jellytoons Toddler Skills: Bobo’s Birthday ChallengeStuart Dredge, Apps Playground, 17 March 2011, http://www.appsplayground.com/apps/2011/03/17/jellytoons-wants-to-train-your-toddler-on-iphone-and-ipad/, retrieved 23 February 2012 and Tap-a-Tune.BlogByBaby, 7 January 2011, , retrieved 23 February 2012
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