New Breed is the first Korean studio album by Korean-American rapper Jay Park. It is divided in two parts, the first part being released as a digital EP on December 28, 2011박재범, 새 싱글 ‘별’ 공개 직후 음원차트 장악 . Nate. December 28, 2011. and the full album being released digitally on February 7, 2012.. SidusHQ Official Twitter. January 26, 2012.Jay Park reveals cover jacket to "New Breed Part 2" to be released in early February . Koreaboo. January 27, 2012.. Jay Park Official YouTube Channel. February 1, 2012.Jay Park Twitter. Jay Park Twitter. December 27, 2011. It was released in physical format by February 9, 2012.Jay Park Releases First Official Album "New Breed". Soompi. February 6, 2012.
Background Park began working on this album even before releasing his first mini-album Take A Deeper Look.Vogue Girl Interview. Jay Park Network. April 17, 2011. The songs produced by Cha Cha Malone were mostly done a year ago before the actual release of the album.. Cha Cha Malone's Twitter. February 8, 2012. Park wrote about 30 songs in the last 2 years, and chose the best from those for his first full-length album.박재범 "내 음악이 대중성 제로? 마음 열어달라"(인터뷰). StarNews. February 9, 2012.Jay Park says, “My music lacks mass appeal? Please open up to me” (Interview) . Korea.com. February 10, 2012. Park chose the title "New Breed" for his first album as a pledge to do new music which he hasn't shown before. He stated via Twitter that he planned to release it as a mini album composed of seven tracks in November.. Jay Park's Twitter. October 6, 2011.. Jay Park's Twitter. October 6, 2011. At that time, he had also already finished mixing the title track for the mini-album.. Jay Park's Twitter. November 6, 2011. However, it was finally decided to release it as a full-length album, divided in two parts.박재범, 내년 초 첫 솔로 정규앨범 발매 ‘마무리 작업中’.Issue Daily via Naver. November 9, 2011. Park revealed a short preview of "I Got Your Back" on Twitter with Jeon Goon, the songwriter and producer of Taeyang's "I Need A Girl" and Wheesung's "Fading Star" () on November 30, 2011.. Jay Park's Twitter. November 30, 2011. Park confirmed at many times via Twitter many collaborations with top hip hop Korean artists, including Dok2, The Quiett, Dynamic Duo,. Jay Park's Twitter. January 16, 2012.Jay Park confirms he’s working on a new track with Dynamic Duo. allkpop. January 16, 2012. Bizzy. Jay Park's Twitter. January 22, 2012.Jay Park confirms upcoming collaboration with rapper Bizzy. allkpop. January 22, 2012. and legend Korean hip hop artists Tiger JK & wife Tasha Reid.. Jay Park's Twitter. February 1, 2012.. Jay Park's Twitter. February 4, 2012.. Jay Park's Twitter. February 6, 2012.. Jay Park's Twitter. February 6, 2012. Park revealed he worked with famous US producer Rob Knox from the Y's, who worked with top US artists like Justin Timberlake, Rihanna, Chris Brown, Britney Spears and Joe Jonas, for a song called "I Love You".Rob Knox Working with Jay Park on New Album "New Breed" . Soompi. January 30, 2012.Jay Park teams up with American producer Rob Knox for a new song. allkpop. January 31, 2012. They already worked together through jTBC's audition program Made In U.Park Turning Into a Producer… What Type of Singer Will Be Born?. Jay Park Official Website. November 4, 2011.Jay Park to help produce a new idol group. allkpop. November 4, 2012. Park stated that they were around "4 or 5" tracks that he either "threw away or gave to someone else", and that due to announcing a release schedule ahead of time, he felt rushed and pressured to add the finishing touches to the album.
Composition Park took part in the writing and production of more than 80% of the album.Complete Transformation Into A Musician Jay Park’s First Full Album NEW BREED . Jay Park Official Website. February 28, 2012.'컴백' 박재범, 공개 동시 국내외 차트 석권 'JAY EFFECT' . TV Daily. February 8, 2012.해외서도 통하는 박재범 美 아이튠즈 R&B소울 앨범차트 1위. Newsen. February 8, 2012. The title song, "Know Your Name", featuring Dok2, is a mix of hip hop, eurodance and pop music.Jay Park Releases First Official Album "New Breed". Soompi. February 7, 2012. The album includes previous single "Girlfriend". Written and composed by Park, it's an R&B song with a sweet melody and lyrics about a man confessing his love for a woman.Jay Park will be releasing new single "Girlfriend" on November 3rd . Koreaboo. November 1, 2011. Park continued to work with fellow AOM crew mate Cha Cha Malone for 4 tracks in this album : "Up And Down", "Go", "Come On Over" () and "Turn Off The Phone" (). While "Up And Down" is an upbeat R&B/hip-hop song,New Breed Part 1 Review by njh. Jay Park Network. January 4, 2012. the other ones fall in the genre of R&B. The album also includes Malone's previous track with Park from his first mini-album, "I Can't Be Without You" (), in acoustic version, with the guitar played by Johan. Park worked with famous US producer Rob Knox and James Fauntleroy from the Y's for the track "I Love You", featuring Dynamic Duo. The song is an electronic hip hop track, with a deep beat and addictive melody. Park and Jeon Goon worked together for the song "I Got Your Back". It is described by music critic Noh Jun Young as "a trendy and groovy song with a good balance of a K-pop and American melody".Cyworld Music “This Week’s Album” Trendy R&B and Hip-Hop’s Turning Point ’New Breed Part 1’ . Jay Park Official Website. January 27, 2012. "Star" (), the title track of the first part, was written and composed by Jeon Goon. The lyrics were reportedly written with the relationship between SE7EN and his girlfriend Park Han-byul in mind. . Chosun. December 21, 2011. It is an R&B serenade with a 3/4 beat, with a slow jam feel.New Single Album New Breed PART 1 Unveiled . Jay Park Official Website. December 8, 2011. New Breed also includes hip hop songs, with "AOM & 1llionaire", "Enjoy The Show", "Wasted" () and "Clap". "Enjoy The Show" is described by music critic Noh Jun Young as a "macho, energetic hip-hop" song. The song "Wasted" is rapped by Park as if he was drunk to give the song a realistic atmosphere, to deliver the feeling of drunkenness.SidusHQ responds to the controversy surrounding Jay Park’s new song, “Wasted”. allkpop. February 10, 2012.Jay Park's track "Wasted" raises the question among netizens: Was he drunk during the recording? . Koreaboo. February 10, 2012.
Release and promotion The first part of the album was released digitally on Korean digital music sites on December 28, 2011. The standard edition of the album was released digitally on Korean digital music sites on February 7, 2012 along with Park's maxi single Take HD Special Maxi Album, while the physical album was released on February 9, 2012. The deluxe edition of the album was released digitally worldwide on iTunes on February 7, 2012, including the acoustic, R&B and Electronic versions of Park's title song "Know Your Name" from Take HD Special Maxi Album and a digital booklet. The concept of the album cover, chosen by Park himself, was inspired by the tattoos of Canadian artist and fashion model Rick Genest a.k.a. Zombie Boy.. Jay Park Official Twitter. January 27, 2012.. Jay Park Official Twitter. January 27, 2012.. Jay Park Official Twitter. January 27, 2012. The cover features a portrait of Park in a black suit and heavy chains with half part of his face looking like a zombie, described as a Mexican "Day of the Dead" skull.Jay Park reveals sharp jacket cover for ‘New Breed Part 2′. allkpop. January 26, 2012. Park wanted to express two sides of himself by showing two different faces together : Jay Park as an ordinary person and Jay Park when performing on the stage. On June 13, 2012, Park released the Japan edition of New Breed through Universal J. The Japan regular edition includes the English version of "I Love You" and acoustic version of "Know Your Name" as bonus tracks.
Singles Girlfriend
Girlfriend was released as the album's first single on November 3, 2011, in South Korea.박재범, 신곡 디먼(Demon)공개 "방송활동 없다" . Billboard Korea. September 5, 2011. and on iTunes on the same day.Jay Park 'Girlfriend'. iTunes. November 3, 2011. It peaked at number 28 on the Gaon chart in South Korea.. Gaon Chart. "별 (Star)" was released as the lead single of the first part on December 28, 2011. The song reached no. 1 on various Korean music sites while being on top of other music sites.Jay Park is a “Star” on the music charts. Nate via allkpop. December 28, 2011. It peaked at number 17 on the Gaon chart in South Korea.. Gaon Chart.
"Girlfriend" was written and composed by Park, and produced by Da Beatfreakz. It's an R&B/Hip hop song with a sweet melody and lyrics about a man confessing his love for a woman.
A teaser for "Girlfriend" was released on Park's Official YouTube channel on October 31, 2011.Jay Park 'Girlfriend' Teaser. Girlfriend Teaser Video on YouTube. October 31, 2011. The music video was released on Park's Official YouTube channel on November 3, 2011, along with the single.박재범 Jay Park 'Girlfriend' (Official Music Video). Girlfriend Music Video on YouTube. November 3, 2011. It stars Park and actress Jeong Yu-mi.박재범, 정유미에 고백…‘걸프렌드’ 속 귀여운 ‘커플’ . TV Report. November 4, 2011. There is no choreography in the music video, but Park makes a b-boy dance break with other b-boys in a club. The video also pays homage for the 1980 French movie La Boum, re-enacting the iconic headphones scene.
Know Your Name "Know Your Name", featuring Dok2, was released as the album's title song on February 7, 2012. It peaked at number 14 on the Gaon chart in South Korea.. Gaon Chart. The single reached no. 1 on Mnet and Cyworld's music charts and ranked high on all other Korean online music charts upon its release.Jay Park Reaches No.1 on U.S. iTunes R&B/Soul Chart. Soompi. February 8, 2012. Music critic Noh Jun Young complimented the song by saying : « Jay Park's "Know Your Name" should be "Know His Name". Listening to this song, I thought it is time to recognize him as a real musician now. He shows outstanding understanding of Hip Hop and Electronic Hip Hop genre among his contemporaries ».Jay Park’s “Know Your Name” shows that it’s time to “Know His Name” . Korea.com. February 8, 2012.
Music videos The teaser for "별" ("Star"), the lead single of the first part, was released on December 21, 2011. December 21, 2011. and the music video on December 26, 2011. December 26, 2011. on Park's official YouTube account. The teaser for "Know Your Name", the title song, was released on February 2, 2012. February 2, 2012. and the music video on February 6, 2012.. February 6, 2012. A music video for the acoustic version was also released at the same time.. February 6, 2012. The choreographer for the music video of "별" ("Star") is Haw from Prepix.Jay Park Rings in the New Year with New Breed, Part 1. MTV K. January 4, 2012.. January 1, 2012. Park's dancers in this music video are all from Prepix. The choreographers for the music video of "Know Your Name" are Andrew Baterina, Jackie Launtchang (both from SoReal Cru) and Haw (from Prepix).. February 12, 2012.
별 (Star) The music video stars Park and actress Son Eun-seo.박재범 새 싱글 '별' 뮤비 공개, 손은서와 '거품키스'재연? (동영상). New Daily. December 28, 2012. Park is singing in a wide living room with high ceilings, wide hallways and white curtains. Park is also seen dancing in the living room, as well as in a room with brick walls in a hip hop style outfit with a red baseball cap. The music video shows sweet and lovely moments of a couple while being together. After the first chorus, a break occurs, and Park drinks his coffee with the foam staying on his lips. Son then gets up from her seat to kiss him, re-acting the foam kiss from drama Secret Garden in a wide hallway, where Park is also seen dancing with dancers from Prepix.
Know Your Name