Nowness (stylized NOWNESS) is a digital video channel that was launched in 2010 by its founder Jefferson Hack as a brand of LVMH Moët Hennessy Louis Vuitton SE."LVMH Launches Nowness.com..." Corcoran, Kate T. WWD (February 24, 2010)"LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks" Schomer, Stephanie. Fast Company (February 24, 2010) In May 2017, Modern Dazed, a new joint venture between Chinese publisher Modern Media and the UK's Dazed Media, acquired a majority stake in Nowness.
History Nowness launched in 2010. Its founder and chief creative executive is Jefferson Hack
Awards 2011 Webby Award: Best Fashion Website"LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com" Groth, Aimee. Business Insider (August 2, 2011) 2013 Lovie Award: Best Interactive Video (Ballroom Battle) 2013 Lovie Award: Best Lifestyle Website 2014 Berlin Fashion Film Festival Award: Best Visual Effects (for shoppable fashion short, "Mine All Mine") 2014 Webby Award: Best Cultural Website 2017 Webby Award: Best Cultural Website
References
External links
"Digital Scorecard: NOWNESS" BoF Team, Business of Fashion (February 24, 2010) "Marketing to the Millennials" Menkes, Suzy. The New York Times (March 2, 2010) "7 Stellar Examples of Branded Content from the Fashion Industry" Wright Lee, Macala. Mashable (January 3, 2011) "The 30 Most Underrated Innovations of 2010" Wong, Danny. The Huffington Post (January 18, 2011) "Social Media Breeds Edvertorial" Strugatz, Rachel. WWD (January 20, 2011) "Fashion's Power 25: The people and platforms that truly matter in the world of style" Bazilian, Emma. Adweek (September 12, 2011)