Neue Flora (Stage Theater Neue Flora) is a musical theatre in Hamburg, owned and operated by Stage Entertainment.
History In 1987 Stella Entertainment was looking for a new musical theatre in Hamburg, after their success with Cats in the Operettenhaus. Together with the city they picked the Rote Flora, but after massive protests and after squatters took over the building Stella abandoned their plans. In Altona the company found a new site for their theater and after a construction period of 22 months and again many protest the theater opened in 1990 with Das Phantom der Oper.
At the beginning of the millennium Stella Entertainment got into financial troubles, resulting in a bankruptcy. The Dutch company Stage Entertainment (Stage Holding at the time) acquired several parts of Stella Entertainment, including the Neue Flora in 2002.
Productions +ShowStartEndProducerNoteDas Phantom der Oper29 June 199030 June 2001Stella EntertainmentGerman premiereMozart!21 September 200130 June 2002Titanic7 December 20025 October 2003Stage EntertainmentTanz der Vampire7 December 200322 January 2006Dirty Dancing16 March 200629 June 2008European premiereTarzan2 October 200830 October 2013German premiereDas Phantom der Oper28 November 201330 September 2015Aladdin6 December 20153 February 2019European premiereParamour (Cirque du Soleil)14 April 201912 March 2020Wicked5 September 202114 August 2022 Mamma Mia! 11 September 202221 January 2024Hercules24 March 20244 September 2025World premiereTarzan20 November 2025
External links Stage Theater Neue Flora Stage Entertainment Corporate
References