Nationwide public opinion polling have been commissioned in the leadup to the Taiwanese presidential election of 2012 by various organisations, including the Apple Daily, China Times, Global Views Magazine, Liberty Times, Era News and TVBS News. Election forecasts have also been released by various organisations, including the National Chengchi University, China Times, "Gallup" Market Research (not part of the global Gallup organization), Global Views Magazine, and TVBS News, through the use of different forecasting models.

Sources such as TVBS News, United Daily News, and China Times are considered to be pro-unification, while sources such as Liberty Times are considered to be pro-independence.

Opinion polling

Two-way race Poll SourceDate of completionMa Ying-jeouTsai Ing-wenUndecidedDemocratic Progressive PartyApril 26, 201136.23%41.16%22.61%Trendspotting Survey and ResearchApril 26, 201133.45%43.35%23.20%Master Survey and ResearchApril 26, 201133.81%43.11%23.08%All Dimension Survey and ResearchApril 26, 201135.87%42.93%21.20%Era NewsApril 26, 201135.86%41.97%22.17%China Times April 27, 201133.0%33.4%33.6%United Daily NewsApril 27, 201136%37%26%Apple DailyApril 27, 201129.38%56.21%14.41%TVBS News April 27, 201143%42%15%Shih Hsin UniversityMay 7, 201144.2%38.3%17.5%Global Views Survey and ResearchMay 10, 201138.9%38.6%22.6%Apple DailyMay 13, 201153.76%31.97%14.27%Master Survey and Research May 16, 201140.6%41.3%18.1%China Times May 18, 201134.9%26.9%37.7%United Daily NewsMay 18, 201145%27%27%Liberty TimesMay 19, 201129.45%31.55%39.00%TVBS News May 19, 201145%44%10%Liberty TimesMay 24, 201131.34%34.57%34.08%TVBS News May 30, 201146%42%10%Democratic Progressive PartyJune 9, 201140.0%41.3%18.7%Apple DailyJune 14, 201143.02%46.27%10.71%Global Views Survey and ResearchJune 15, 201141.2%36.3%22.5%TVBS News June 20, 201144%39%16%Era News June 20, 201134.90%37.35%27.76%Liberty TimesJune 28, 201127.12%31.66%41.22%Trend Survey and ResearchJune 30, 201142.4%38.8%18.8%TVBS NewsJuly 7, 201144%36%17%Era NewsJuly 9, 201138.6%33.1%28.4%I-tel Survey and Research July 12, 201149.64%50.36%—United Daily NewsJuly 13, 201143%37%20%Global Views Survey and ResearchJuly 15, 201137.3%37.2%25.5%Apple DailyJuly 15, 201142.57%40.80%16.63%Trend Survey and ResearchJuly 17, 201141.6%36.3%22.1%TVBS NewsJuly 21, 201145%38%16%Liberty TimesJuly 26, 201136.39%34.29%29.32%Democratic Progressive PartyJuly 27, 201149.9%50.1%—China TimesAugust 3, 201133.5%29.2%37.3%Era NewsAugust 5, 201133.1%30.1%36.8%I-tel Survey and ResearchAugust 11, 201150.45%49.55%—Apple DailyAugust 12, 201144.27%33.73%22.00%United Daily News August 14, 201144%36%18%TVBS NewsAugust 15, 201146%39%14%US Congress ReportAugust 15, 201137%37%26%Global Views Survey and ResearchAugust 16, 201139.6%38.1%22.3%Trend Survey and ResearchAugust 24, 201145.7%40.2%14.1%TVBS NewsAugust 30, 201146%37%17%Focus Survey and Research August 31, 201141.1%39.4%19.5%Era NewsSeptember 3, 201136.9%30.4%32.8%Liberty TimesSeptember 7, 201136.87%33.92%29.21%Democratic Progressive PartySeptember 9, 201144.0%43.6%12.4%China TimesSeptember 9, 201143.6%33.7%22.7%Apple DailySeptember 9, 201130.69%51.29%18.02%TVBS NewsSeptember 14, 201148%37%16%United Daily News September 14, 201146%39%14%Liberty TimesSeptember 16, 201136.26%36.70%27.04%Focus Survey and Research September 16, 201142.8%34.6%22.6%Apple DailySeptember 17, 201142.59%33.92%23.49%Era News September 17, 201141.5%32.7%25.7%China TimesSeptember 18, 201141%36%23%Global Views Survey and ResearchSeptember 19, 201139.2%38.3%22.5%Democratic Progressive PartySeptember 19, 201142.8%44.3%12.9%TVBS NewsSeptember 20, 201147%35%18%TVBS NewsSeptember 22, 201147%37%17%TVBS NewsSeptember 28, 201146%38%17%Focus Survey and ResearchSeptember 28, 201143.2%35.9%11.9%China TimesOctober 2, 201141.7%37.1%21.2%China TimesOctober 3, 201142.3%35.3%22.4%China TimesOctober 4, 201142.7%35.8%21.5%China TimesOctober 5, 201143.2%34.8%22.0%China TimesOctober 6, 201142.4%34.1%23.5%TVBS NewsOctober 6, 201145%38%17%China TimesOctober 7, 201143.0%34.5%22.5%China TimesOctober 8, 201142.0%34.1%23.9%Trend Survey and ResearchOctober 8, 201142.9%33.9%23.2%China TimesOctober 9, 201140.9%34.1%25.0%China TimesOctober 10, 201141.0%32.4%26.5%China TimesOctober 11, 201141.4%33.3%25.3%Focus Survey and Research October 12, 201140.6%32.0%27.4%China TimesOctober 12, 201142.5%32.5%25.0%TVBS NewsOctober 12, 201143%38%19%China TimesOctober 13, 201143.3%33.3%23.4%China TimesOctober 14, 201143.5%33.8%22.7%United Daily News October 15, 201146%36%18%China TimesOctober 15, 201142.7%36.3%21.0%Taipei University of EducationOctober 15, 201136.5%30.6%32.9%China TimesOctober 16, 201142.4%35.1%22.5%China TimesOctober 17, 201143.1%35.5%21.4%China TimesOctober 18, 201143.6%35.5%20.9%China TimesOctober 19, 201144.2%35.7%20.1%China TimesOctober 20, 201144.1%36.0%19.9%TVBS NewsOctober 20, 201145%39%16%China TimesOctober 21, 201144.6%36.1%19.3%China TimesOctober 22, 201144.6%36.6%18.8%China TimesOctober 23, 201143.9%38.4%17.7%China TimesOctober 24, 201143.2%38.6%18.2%China TimesOctober 25, 201144.1%38.6%17.3%Liberty TimesOctober 26, 201135.60%36.10%28.30%TVBS NewsOctober 26, 201144%39%17%China TimesOctober 26, 201144.2%39.6%16.2%China TimesOctober 27, 201144.0%38.7%17.3%China TimesOctober 28, 201143.6%39.0%17.4%China TimesOctober 29, 201144.4%38.5%17.1%Decision Making ResearchOctober 29, 201137.3%40.1%22.6%China TimesOctober 30, 201144.2%39.0%16.8%TVBS NewsOctober 31, 201146%39%15%China TimesNovember 3, 201143.5%39.7%16.8%TVBS NewsNovember 3, 201147%42%10%Focus Survey and Research November 7, 201137.8%36.1%26.1%China TimesNovember 7, 201145.4%41.0%13.6%China TimesNovember 8, 201144.1%40.9%15.0%Liberty TimesNovember 9, 201137.17%36.29%26.54%TVBS NewsNovember 10, 201145%44%11%China TimesNovember 11, 201142.9%38.9%18.2%United Daily News November 12, 201145%39%16%China TimesNovember 14, 201142.4%39.2%18.4%TVBS NewsNovember 16, 201146%45%9%China TimesNovember 17, 201145.0%39.3%15.7%China TimesNovember 22, 201146.1%41.7%12.2%Liberty TimesNovember 23, 201136.58%39.61%23.81%

Three-way race