BronyCon was an annual fan convention held on the East Coast of the United States for fans of My Little Pony: Friendship Is Magic, among them adult and teenage bronies. Eleven events were held, with the final one in August 2019 drawing in 10,215 attendees. Though originally planned to run through 2025, it was announced at the closing ceremonies of the 2018 convention that 2019 would be the final year, tying in with the final season of the show.
BronyCon was previously styled as BroNYCon, as its first three conventions were held in New York City. It dropped the 'NYC' capitalization for its fourth event, which was held in nearby Secaucus, New Jersey. The 2013 event marked the convention's move to Baltimore, Maryland, as well as a shift from twice a year to once a year. A 501(c)(3) non-profit entity, Lunar Solis Corp., was created to operate the convention and manage its charity efforts.
History
My Little Pony: Friendship Is Magic first aired on the Hub on October 10, 2010, as part of Hasbro's intent to promote the fledgling network and market its new line of My Little Pony toys. Though a critical success with the target demographic of young girls and their parents, it attracted an unexpected audience of teenage and adult fans, primarily male, originating from 4chan. The fandom adopted the term "brony", a portmanteau of "bro" and "pony", and became a highly participatory culture representing New Sincerity, creating fan art, fan fiction, music, mashup videos, and other media. The show's creators, including executive producers Lauren Faust, Jayson Thiessen, Christophe Toverski, the writers and voice actors, Hasbro and the Hub have sought to embrace the brony community, communicating openly with the community and placing subtle nods to the fandom within the show and licensed property.
One facet of the older fan base was to create local meetups to socialize about the show and other elements. BronyCon grew out of the local meetups in the New York metropolitan area; it was founded in 2011 by fan Jessica Blank ("Purple Tinker"), who viewed the brony movement as a "men's version of feminism". Following the success of an "inaugural NYC brony meet" in Little Italy on May 28, 2011, which was attended by over 30 people, the first BronyCon took place in Midtown Manhattan in June 2011 and drew 100 attendees. The second, held in September 2011, had been able to secure the show's current supervising director Jayson Thiessen as a guest, leading to an increase to 300 people attending the event. The third convention, held in January 2012, included three of the voice actresses from the show, drawing at least 700 attendees and requiring the move to a large meeting center.
The fourth BronyCon, held on June 30, 2012 and July 1, 2012, had early on been able to arrange for several of the voice actors and show writers to attend. The staff was able to arrange for Faust and actor John de Lancie, who voiced the villain Discord for two episodes, to be guests of honor. Upon announcement of these high-profile guests, interest in the convention sharply increased. The staff moved the location to the Meadowlands Exposition Center in New Jersey and expanded the event over two days, allowing the convention to hold more than 4,000 attendees, while live-streaming panels to an estimated 3,500 additional viewers.
Andrew Benage, BronyCon's media liaison, estimated that BronyCon's 2013 event would attract between 6,000 and 8,000 attendees, including a larger proportion of international fans. On November 10, 2012, it was announced on the BronyCon Facebook page that the BronyCon 2013 event would be held at the Baltimore Convention Center and the Hilton Baltimore Hotel in Baltimore, Maryland on August 2, 2013 to August 4, 2013. The 2013 event drew 8,407 attendees and hosted panels of voice actors and writers from the show as well as the creators of the My Little Pony comic series.
The sixth BronyCon convention ran from August 1–3, 2014 in Baltimore, and drew more than 9,600 attendees. The seventh 2015 BronyCon convention ran at the Baltimore Convention Center from August 7–9, 2015 and drew 10,011 attendees, an increase from 2014. Visit Baltimore, the city's tourism board, estimates that BronyCon brings in $5.5 million in revenue to local businesses.
The eighth BronyCon convention ran from July 8–10, 2016 in Baltimore and drew 7,609 attendees, a decrease of roughly 24% from the previous year. This decline was expected by BronyCon staff and was attributed to taking place in July, rather than the traditional August. However, despite the assurance that moving back to August would "fix" the drop in attendance, the ninth BronyCon took place on August 11–13, 2017, and continued the decline, hosting 6,319 attendees, a further 17% drop from the previous year; the event still brought an estimated in revenue to the city, according to Visit Baltimore. The tenth and penultimate BronyCon convention ran from July 27–29, 2018 in Baltimore dropped attendance further, reaching only 5,465 attendees and was a decrease of roughly 14% compared to the previous year.
Despite announcing via Twitter in October 2014 that BronyCon had dates set through 2025, the 2018 convention ended with the announcement that 2019's show would be the final BronyCon. BronyCon chair, Sheva Goldberg, cited "fading" enthusiasm and a desire to "leave everyone remembering what BronyCon is at its best" as the primary reasons to end the convention. To celebrate the final event, the convention was extended to a fourth day, running from August 1–4, 2019 and was able to secure numerous guests including Faust and the original My Little Pony brand creator Bonnie Zacherle. Though the staff had only expected to get about seven to eight thousand attendees with the expanded schedule, the final BronyCon event in 2019 ultimately drew 10,215 attendees, the highest attendance in its history and an increase of roughly 87% to the previous year. Due to limited convention space, the 2019 BronyCon had an admissions limit of 11,000.
Future after BronyCon Friendship Is Magic broadcast its final season in 2019. In light of this, the organizers of BronyCon decided to make 2019 the final meeting of that convention. The series ended on October 12, 2019.
Format
Since moving from the smaller venues, BronyCon typically offered upwards of one hundred panels and activities for attendees; many panels were dedicated to the convention's guests of honor but included panels and presentations from members of the fanbase on art, music, writing, video productions, and other community aspects. The convention also provided a number of activity rooms, such as for art, video games, cosplay, and with the introduction of the official Enterplay collectible card game based on the show, rooms for card game tournaments. The convention included a musical concert over one or two nights called "Bronypalooza", featuring fan musicians performing for the attendees, at times joined by some of the guests of honor. The convention attracted a large number of freelance vendors (over 200 at the 2014 convention, for example), selling handmade art, along with selected retail vendors with licensed My Little Pony merchandise.
The convention was designed to be family-friendly, and upwards of 10% of its attendees were children under 14 who also enjoy the show. While the brony fandom tends to consist of mostly male fans (85% based on a 2013 unofficial survey), BronyCon also attracted a larger percentage of female fans; 34% of the attendees for the 2014 BronyCon were female.
Location and dates Dates Location Attendees Notable guests (in order of announcement) June 25, 2011 NYC Seminar and Conference Center, Midtown Manhattan100Cabal, founder of RainbowDash.net September 24, 2011 Chinatown, Manhattan300 Shaun "Sethisto" Scotellaro, Jayson Thiessen January 7, 2012 Hotel Pennsylvania, New York City 650Ashleigh Ball, Andrea Libman, Nicole Oliver, Daniel Ingram, My Little Pony: Fighting Is Magic development team, Alex S., Shaun "Sethisto" Scotellaro, fan artists John Joseco, Pixelkitties, and Egophiliac June 30, 2012 – July 1, 2012 Meadowlands Exposition Center, Secaucus, New Jersey 4,000 Lauren Faust, John de Lancie, Tara Strong, Peter New, Nicole Oliver, Andrea Libman, Meghan McCarthy, Cathy Weseluck, Lee Tockar, Amy Keating Rogers August 2–4, 2013 Baltimore Convention Center and Hilton Baltimore Hotel, Baltimore, Maryland 8,407 Andy Price, Katie Cook, Heather Breckel, Nicole Oliver, Lee Tockar, Cathy Weseluck, Michelle Creber, Madeleine Peters, Amy Keating Rogers, M.A. Larson, Brenda Crichlow, G.M. Berrow August 1–3, 2014 Baltimore Convention Center, Baltimore, Maryland 9,607 Daniel Ingram, Kazumi Evans, Tabitha St. Germain, Andrea Libman, Heather Breckel, Tony Fleecs, Katie Cook, Andy Price, Terry Klassen, Rebecca Shoichet, Sabrina "Sibsy" Alberghetti, Josh Haber, Claire Corlett, Ian James Corlett, Peter New, G.M. Berrow, "Big" Jim Miller, Brent Hodge August 7–9, 2015 Baltimore Convention Center, Baltimore, Maryland 10,011 Tony Fleecs, Nicole Oliver, Agnes Garbowska, Andrea Libman, Heather Nuhfer, Kazumi Evans, Amy Keating Rogers, Michael Dobson, G.M. Berrow, Charlotte Fullerton, Andy Price, M.A. Larson, John de Lancie, Kelly Sheridan, Cathy Weseluck July 8–10, 2016 Baltimore Convention Center and Hilton Baltimore Hotel, Baltimore, Maryland 7,609 Tony Fleecs, Michelle Creber, Gabriel Brown, Andrea Libman, Sara Richard, G.M. Berrow, Tara Strong, Andy Price, Tabitha St. Germain, Ingrid Nilson, M.A. Larson, Ashleigh Ball, Dave Polsky, Jeremy Whitley, Chiara Zanni, Jenn Blake August 11–13, 2017 Baltimore Convention Center and Hilton Baltimore Hotel, Baltimore, Maryland 6,319 Michelle Creber, Daniel Ingram, Claire Corlett, Gabriel Brown, Madeleine Peters, Brynna Drummond, Cathy Weseluck, Ian James Corlett, Brian Drummond, Kyle Rideout, Vincent Tong, Kelly Sheridan, Blair Peters, Tony Fleecs, Andy Price July 27–29, 2018 Baltimore Convention Center and Hilton Baltimore Hotel, Baltimore, Maryland 5,465 Jay Fosgitt, Tony Fleecs, Sara Richard, Tabitha St. Germain, Michelle Creber, Gabriel Brown, Nick Confalone, Peter New, Ingrid Nilson, Amy Keating Rogers, M.A. Larson, Lena Hall, Bill Newton, community guests August 1–4, 2019 Baltimore Convention Center and Hilton Baltimore Hotel, Baltimore, Maryland 10,215 Andrea Libman, Britt McKillip, Jayson Thiessen, Nicole Oliver, Cathy Weseluck, Tony Fleecs, Andy Price, Sara Richard, Michelle Creber, Gabriel Brown, Rebecca Shoichet, Lauren Faust, M.A. Larson, Bonnie Zacherle, community guests
Documentaries
BronyCon attracted the attention of filmmakers as to document the brony phenomenon. One such documentary is Bronies: The Extremely Unexpected Adult Fans of My Little Pony. Prior to the 4th BronyCon, documentary filmmaker Michael Brockhoff started a Kickstarter-funded project to create a documentary about the brony culture to be filmed at the convention, tentatively titled BronyCon: The Documentary. He was joined by actor John de Lancie, who voiced the character of Discord from the first two episodes "The Return of Harmony" from the second season; Faust had envisioned Discord based on de Lancie's earlier role as Q from Star Trek. De Lancie had not initially considered the role to be significant, but after airing of the episode, discovered himself to be awash in enthusiastic fans of the show praising his performance. Since then, he had become fascinated by the brony culture, comparing it to the growth of fans from the original Star Trek series, and signed on to be an executive producer for this documentary.