What's It All About may refer to:
What's It All About (Lil' Chris album), 2008 What's It All About (Pat Metheny album), 2011 "What's It All About" (song), a song by Run-D.M.C. "What's It All About", a song by James from the album Living in Extraordinary Times
See also Alfie (Burt Bacharach song) opens with the phrase "What's it all about".