Bromley is a full-service Hispanic and Transcultural Advertising Agency that was founded in 1981. It is majority owned by Ernest Bromley, Chairman/CEO, and Publicis Groupe S.A. has a minority stake in it. Bromley is based in Downtown San Antonio in the U.S. state of Texas.
Index
In 1981 they opened their doors under the name of Sosa & Associates under the leadership of Lionel Sosa.
In 1985 Sosa & Associates named Ernest Bromley as the Chief Operating Officer (COO) after successfully leading the company's Research/Account Planning department.
By 1989, DMB&B, Inc., NY partnered with Sosa & Associates. Shortly after the partnership, Lionel Sosa was named Chairman of DMB&B/Americas.
By 1990, Ernest Bromley became a partner and Sosa & Associates became Sosa, Bromley, Aguilar & Associates. In 1993, Ernest Bromley was named Chief Executive Officer of Sosa, Bromley, Aguilar & Associates.
Only a year into his position as CEO, Ernest Bromley led the merger with Noble & Associates, Irvine California and the agency became Sosa, Bromley, Aguilar, Noble & Associates under the MacManus Group holding company.
In 1997, after the retirement of Lionel Sosa the agency formerly known as Sosa, Bromley, Aguilar, Noble & Associates became Bromley Aguilar & Associates.
Looking to further expand its resources, in 1999 the agency established Bromley/MS&L, a full-service PR division, through a partnership with Manning Selvage & Lee, one of the world's top ten PR firms.
By 2000, after several mergers and partners, Bromley Aguilar & Associates became Bromley Communications under B|Com3 holding company.
In 2002, B|Com3 holding company was purchased by Publicis Groupe, S.A., holding company and Bromley Communications joined the 4th largest conglomerate in the world.
In 2004, Bromley Communications and Publicis Sanchez & Levitan merged under the Bromley Communications name to become the largest Hispanic Advertising agency in the nation in terms of size and billings.
Key Campaigns and Clients
Below is a glimpse at some of Bromley's key partnerships through the years. As pioneers of Hispanic Advertising, Bromley has had many firsts in the industry.
In 1983, Sosa & Associates was named Kroger Grocery's first ever Hispanic Agency of Record (AOR).
In 1987, Sosa & Associates was named Domino's Pizza’s first ever Hispanic Agency of Record (AOR).
By 1988, Sosa & Associates became the first Hispanic agency to win a Clio for their work on “Hispanics get AIDS” in U.S. Television/Cinema category.
In 1989, Sosa & Associates solidified its space in the consumer-marketing arena by being named Burger King’s Hispanic Agency of Record (AOR).
In 1991, Sosa, Bromley, Aguilar & Associates was named NCNB’s first ever Hispanic Agency of Record (AOR).
In 2000, Bromley won the San Antonio Convention and Visitors Bureau account, becoming the first Hispanic agency to be named General Market Agency of Record for the city of San Antonio. This relationship lasted for 12 years and helped position San Antonio as a top vacation destination.
In 2001, Bromley was named Payless ShoeSource's Hispanic Agency of Record (AOR). Over 10 years, Bromley helped launch Payless in 10 countries in Latin America and the Caribbean (Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, Jamaica, Puerto Rico).
In 2002, Bromley was named the Coors Brewing Company’s Hispanic Agency of Record (AOR). With almost 10 years of being partners, Bromley has expanded its services to the MillerCoors portfolio of brands.
In 2006, General Mills hired Bromley to help them reach different Hispanic consumer segments with three brands. Today, Bromley works with 13 brands targeting both the Hispanic consumer as well as the general market consumer through brands like Totino’s.
Recently Bromley has helped create new brands within existing marquee brands that will speak directly to Hispanic consumers.
In 2009, the National Basketball Association partnered with Bromley to develop a specific brand for its bicultural/bilingual consumer segment by creating a brand that spoke directly to them. This allowed Hispanics to bring to the game of basketball what was theirs • Pride • Passion • Voice. Thus creating a unique brand for Hispanics - éne•bé•a.
In 2008 Ernest Bromley was named the Godfather of Hispanic Advertising by the American Marketing Association’s (AMA). Soon after, in 2010, Jessica Pantanini, Bromley Chief Operating Officer and former Media Director, was named the Godmother of Hispanic Marketing by the American Marketing Association (AMA).
Innovations
In 1981, Mr. Bromley developed for Sosa & Associates, the Acculturation Influence Groups (AIG), a proprietary approach that grouped Hispanics consumers by acculturation lifestyles rather than by country of origin.
In 2004 Bromley launched “Latino ViBE: A Portrait of Ethnic Self-Identification among U.S. Hispanics”, a study that focused on acculturation, assimilation and the impact of ethnic identity on today's Hispanic market.
Awards
- 2011 Awards
ARF David Ogilvy Awards GOLD Category: Total Shopper Market Category Advertiser: Progresso “Tasting is Believing”
ADDY Awards – San Antonio Ad Fed Best of Show Category: TV Advertiser: NBA “Kiss”
Judges Award Best Print Campaign – OOH Advertiser: Totino’s “Kid’s Favorite”
Gold Category: Print Advertiser: Progresso “Esta Si Es Sopa”
Gold Category: TV Campaign Advertiser: NBA “Save Your Passion”
Gold Category: Cinema Advertiser: NBA “Kiss”
Gold Category: Internet Advertiser: NBA “Tow Truck”
Silver Category: Special FX Advertiser: Yoplait “Slice”
Silver Category: Radio Advertiser: NBA “Automated System”
Silver Category: TV Campaign Advertiser: NBA
ADDY Awards – District 10 Regional Ad Fed Gold Category: TV Campaign Advertiser: NBA “Pobre Garganta”
Gold Category: Special FX Advertiser: Yoplait “Slice”
Silver Category: Cinema Advertiser: NBA “Kiss”
Silver Category: TV Campaign Advertiser: NBA “Save Your Passion”
HSMAI Adrian Award Bronze Category: PR Campaign Advertiser: San Antonio Convention & Visitors Bureau “GMA Pride, Passion and Piñatas”
Silver Category: PR Campaign Advertiser: San Antonio Convention & Visitors Bureau “Deep. In the Heart.”
Gold Category: Email Series Advertiser: San Antonio Convention & Visitors Bureau
- 2010 Awards
ARF David Ogilvy Awards Silver Category: Multicultural Advertiser: Progresso Media: Bromley Research: MOLA; Market Tools, Inc. “Tasting is Believing”
Silver Category: Household Products (Total Market) Advertiser: Reynolds Wrap Media: Bromley Research: Encuesta “Piénsalo Bien”
ADDY Awards – San Antonio Ad Fed Gold Category: Print Advertiser: Honey Nut Cheerios “Abrazo” Campaign
Gold Category: TV Advertiser: Yoplait “Peel”
Gold Category: TV Advertiser: Yoplait Delights “Out”
Gold Category: Print Advertiser: San Antonio Convention & Visitors Bureau “History Wall”
Silver Category: TV Advertiser: Honey Nut Cheerios “Son”
Silver ADDY Award Category: TV Advertiser: La Lechera “Contagia”
Circulo Creativo – Young Creatives Winner Category: TV
Cannes Young Lion Silver Category: Film
FIAP – Festival IberoAmericano de Publicidad Finalist Category: Production Techniques Advertiser: Yoplait “Peel”
Bronze Quill Award (IABC) Award of Excellence Category: Multicultural – Communication Advertiser: Western Union “¡Sí! Western Union Helps Make Dreams Come True”
Award of Excellence Category: Brand Communication Advertiser: Western Union “¡Sí! Western Union Helps Make Dreams Come True”
PR News Platinum Awards Honorable Mention Category: Multicultural Marketing Advertiser: Western Union “¡Sí! Western Union Helps Make Dreams Come True”
SABRE Award Silver Finalist Advertiser: Western Union “¡Sí! Western Union Helps Make Dreams Come True”
PRSA Del Oro Awards Best of Show Category: Marketing Advertiser: Western Union “¡Sí! Western Union Helps Make Dreams Come True”
Category: Multicultural Advertiser: Western Union “¡Sí! Western Union Helps Make Dreams Come True”
Category: Special Events Advertiser: Coors Light “Cold-Activated Can Launch”
Award of Merit Category: Multicultural Advertiser: Coors Light “Cold-Activated Can Launch”
Hispanic PR Association Campaign of the Year Category: Integrated Marketing Communications Advertiser: Western Union “¡Sí! Western Union Helps Make Dreams Come True”
Texas PR Association Silver Spur Category: Multicultural Advertiser: Western Union “¡Sí! Western Union Helps Make Dreams Come True”
- 2009 Awards
ADDY Awards – San Antonio Ad Fed Gold Category: Music Score Advertiser: San Antonio Convention & Visitors Bureau “Deep. In the Heart”
Gold Category: Poster Advertiser: San Antonio Convention & Visitors Bureau “Deep. In the Heart”
Silver Category: Brochure Advertiser: San Antonio Convention & Visitors Bureau “Deep. In the Heart” Lure Brochure en Español”
Silver Category: Full Page Consumer Magazine Advertiser: Reynolds Wrap “Stencil”
ARF David Ogilvy Awards Gold Category: Multicultural – Consumer & Health Advertiser: Ovations/Evercare Media: Bromley Research: Bromley/Culturati Research “¿Cómo Estás?”
Gold Category: Total Market – Health Care Advertiser: Honey Nut Cheerios Media: Bromley Research: IFC Research LTD. “Best of Both Worlds”
- 2008 Awards
ADDY Awards – San Antonio Ad Fed Silver Category: Consumer or Trade Pub Advertiser: San Antonio Convention & Visitors Bureau “Find Yourself – Noble Elders”
Gold Category: Online Campaign Advertiser: Always “Solo de Chikas”
Gold Category: TV – Consumer Products Advertiser: Honey Nut Cheerios “Phone”
Gold Category: TV – Consumer Products Advertiser: Yoplait “I Am”
Gold Category: TV – Consumer Products Advertiser: Juicy Juice “Full Circle”
Silver Category: TV – Consumer Products Advertiser: Reynolds Wrap “Piénsalo Bien”
References