Allen's

Allen's, earlier A. W. Allen Limited, is an Australian brand of confectionery products produced by Nestlé. Allen's is the top brand of sugar confectionery in Australia. It is best known for Minties, a soft chewable mint-flavoured confectionery, and their varieties of 'Party Mix' lollies.

History Allen's was founded by Alfred Weaver Allen (1870–1925), a Melbourne confectioner. Originally employed by MacRobertson's, he commenced confectionery production in 1891 at his Fitzroy confectionery shop. By 1909, Allen's was the third largest confectionery business in Melbourne, after those of MacRobertson and Abel Hoadley. It launched as a public company in 1922. It moved from an adjacent site to a vast factory built to the design of prominent Melbourne architect Joseph Plottel in South Melbourne on the banks of the Yarra River (which had formerly housed Holden's first Australian plant and Kraft Walker Foods), in the 1950s. Its animated neon sign was a local landmark up to its demise in 1987.

Allen's abandoned chocolate production after World War II, however it became Australia's largest confectionery company.Allen Alfred Weaver. Australian Dictionary of Biography, accessed 7 October 2011. Allen's was purchased by UK-based Rothmans Holdings in 1985.Confectionery. eMelbourne, accessed 7 October 2011.Sweet-talking foreigners corner lolly Market, The Age, 28 June 1985 (https://news.google.com/newspapers?nid=1300&dat=19850628&id=TTRVAAAAIBAJ&sjid=ApUDAAAAIBAJ&pg=5632,5921314&safe=strict&hl=en) Two years later it was sold to Nestlé. Allen's have been manufacturing confectionery in the town of Broadford, in Central Victoria, Australia since 1982. Allen’s Lollies Create Sweet Jobs Boost In Broadford. The manufacturing facility operates 24 hours a day, 5 days a week and Allen's has become synonymous with the town.

Products and brands Current

Jaffas Minties Sherbies Milko Red Ripperz Bananas Classic Party Mix Party Mix Retro Party Mix Chew Mix Fruits & Cream Jelly Beans Killer Pythons Kool Mints Kool Fruits Snakes Alive Frogs Alive Cheekies Strawberries & Cream Pineapples Freckles All About Red Jungle Stretchies Sea Stretchies Milk Bottles Ice Pops Sorbet Cones Ripe Raspberries Spearmint Leaves – Black Cats Bites Mini Chocolate Raspberries Bites Mini White Choc Raspberries Bites Mini Chocolate Black Cat Bites Mini Chocolate Bananas Oak Flavoured Milk Bottles and Oak Iced Coffee Milk Bottles Sourz Snakes Alive Sourz Tangy Randoms Sourz Frogs Alive Sherbies Sour Fizz Chews

Former

Fantales – Ace chewing gum Cobbers Bursting Bees Butter menthols Cure-em-quick (later Check-em-quick) Irish Moss gum jubes Jelly Tots – First introduced in 1998, discontinued in 2004; temporarily reintroduced in 2015 Q. T. fruit drops Steamrollers Tangy Tots Green Frogs – Discontinued in 2015 due to poor sales Kool Chocs – Discontinued in 2015 Racing Cars Spearmint Oddfellows Marella Jubes – Discontinued in 2018 due to poor sales Grubs – Part of Allen's reduced sugar range Strawbs – Part of Allen's reduced sugar range Frog Family Peaches & Cream Drumstick Frosty Fruits Fruit Tingles manufacturing discontinued since 1985 due to rebranding by Nestlé's Wonka and Darrell Lea

Adjustments to product lines In October 2014, Allen's reduced the size of the 'Killer Python' product in order to reduce its portion size. It shrunk from 47 grams to 24 grams. The price of the snake was also adjusted accordingly.

In June 2015, the 'Spearmint Leaves' and 'Green Frogs' product lines were discontinued as they were not selling well, although 'Spearmint Leaves' were reintroduced in 2020 and 2024. A Nestlé spokesperson said that the 'Red Frogs' "outsell the green 10 to one".

In June 2023, Allen's announced that production of Fantales was to be discontinued due to declining sales.

Allen's Inside Outs were an innovative line of cube-shaped, peelable gummy lollies with hidden fruit-flavoured centers, but they faced an unexpected nationwide recall. The packets were pulled from shelves after a contract manufacturer experienced an equipment failure, leading to concerns that small pieces of plastic had been dislodged into the packets. Because of the safety risks and the immediate recall, the product was abruptly stripped from shelves nationwide.

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Allen's

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