Holsum Bread is an American brand of packaged sliced white bread. The Holsum name was being used by many retail bakeries, independently, around the country by the early 1900s. In 1908, the W. E. Long Company of Chicago acquired exclusive national rights to the name and formed a cooperative of bakeries to market a single recipe under the brand name Holsum in various cities.
One of the largest, earliest, and longest-lasting of the Long Company member bakeries was the Phoenix Bakery, which was renamed the Holsum Bakery in 1929 after then owners Lloyd Eisele and Charles Becker purchased from the Long Company the rights to use the Holsum name for their bakery and its bread . Flowers Foods, one of the southern U.S. region distributors, bought Holsum Bakery in 2008.Flowers Foods completes Holsum deal . just-food.
The Long Company was named after its founder William Edgar Long. In 1928, Long created and pioneered the concept of packaging sliced bread two years before the Wonder brand of packaged sliced bread appeared on store shelves. The Holsum brand name remains a registered trademark of the Long Company cooperative, which has expanded across the United States, Canada, Mexico, and Puerto Rico.
List of Holsum Bread licensees Aunt Millie's Bakery Michigan Bimbo Bakeries USA Colorado (Sara Lee) Delaware (Butter Krust) Louisiana Maryland (Butter Krust) New Jersey (Butter Krust) New York (Butter Krust) North Carolina (Butter Krust) Pennsylvania (Butter Krust) West Virginia (Butter Krust) Utah (Sara Lee) Virginia (Butter Krust) Flowers Foods Alabama Arizona (Holsum Bakery) California (Holsum Bakery) New Mexico (Holsum Bakery) Utah (Holsum Bakery) Gold Medal Bakery Connecticut Maine Massachusetts New Hampshire New Jersey New York Rhode Island Vermont Holsum De Puerto Rico (Puerto Rico Baking Company) Puerto Rico Klosterman Baking Company Kentucky Ohio Lewis Bakeries Alabama Georgia Illinois Indiana Mississippi Missouri Ohio South Carolina Tennessee Wisconsin Pan-O-Gold Baking Company Minnesota North Dakota South Dakota Wisconsin Iowa Nebraska Illinois Schmidt Baking Company Pennsylvania United States Bakery Alaska California Idaho Montana Oregon Washington A former Holsum bakery location in Las Vegas, Nevada, was converted into lofts in 2004
See also List of brand name breads Luis Aguad Jorge- alias "El enanito de Holsum" KCBD, NBC affiliate in Lubbock, Texas which the bakery owned from 1986 to 2000
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