Rise shaving cream, introduced by Carter-Wallace in 1949, was the first shaving cream to be sold in an aerosol can. In 1963 the Federal Trade Commission charged Carter-Wallace with false advertising when a television commercial for Rise used "a phony substance resembling shaving cream.":File:Federal_Register_1962-08-09-_Vol_27_Iss_154_(IA_sim_federal-register-find_1962-08-09_27_154).pdf
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