StyleNite is a cultural event organized by Berlin's designer Michael Michalsky. It has evolved from Michalsky's fashion shows and takes place twice a year during Berlin Fashion Week. Since January 2010 the event is officially titled StyleNite.
The event is breaking with the traditions of a conventional fashion show, by combining performances of different art disciplines. Each StyleNite is themed according to the inspirational topic of the latest collection of the designer Michalsky.
Event concept Michalsky is considered a „seismograph of society"How Berlin Became the Coolest City, www.hollywoodreporter.com, retrieved 8 September 2011 and his collections are regularly influenced by current developments in society. These topics are picked up as central theme of the StyleNite with the aim to support a free and tolerant exchange between artists and art disciplines. In this respect, the StyleNite is considered a platform for exchange, discussion and contacts. Inherent part of the StyleNite are Michalsky's fashion shows. Alternating locations and elaborate stage-designs are setting the scene for further performances during the event. Part of the program are always live music acts of famous or newcomer bands, show performances, film premieres and fashion shows of other labels.Celebrity parade at Michalsky , www.bunte.de, retrieved 8 September 2011 The evening ends with an excessive after show party.
In March 2011 Michalsky announced that the following four StyleNites are going to take place at the Tempodrom in Berlin.
Overview Event Location Theme Music-Act Guest label Show act DJ Visitors (estimate) Jan 2007 Rotes Rathaus Anita Berbers Berlin Frédéric Sanchez 300 Jul 2007 Brandenburg Gate Bad Boy, Bad Girl DJ Hell 300 Jan 2008 Kulturforum Neo-Wirtschaftswunder (neo economic miracle) Fetisch 450 Jul 2008 Uferhallen Demo-Culture Lady Gaga DJ Hell 450 Jan 2009 Zionskirche (Berlin) Sex and Religion DJ Hell 600 Jul 2009 Friedrichstadtpalast The Great Depression Part II DJ Hell 2.000 Jan 2010 Friedrichstadtpalast Zille sein Milljöh Spandau Ballet, Hurts Kaviar Gauche, Lala Berlin Bella Berlin DJ Hell 1.800 + web-live-stream Jul 2010 Tempodrom Endangered Species OMD YMA Show Couture, Maharishi Nadja Michael DJ Hell 1.200 + web-live-stream Jan 2011 Tempodrom Urban Nomads Alphaville Film Tron: Legacy Tiefschwarz 1.400 + web-live-stream Jul 2011 Tempodrom Tolerance Mirrors LASCANA Beachwear Lightperformance by Gert Hof Tiefschwarz 1.450 + web-live-stream Jan 2012 Tempodrom Lust Jessica6, Frida Gold, Marina and the Diamonds Roeckl, C'est Tout Broadcast on TV station ARTE Tiefschwarz 1.350 + web-live-stream + TV broadcast Jul 2012 Tempodrom Personal Sunshine Blitzkids mvt., Eklipse Tiefschwarz 1.550 + web-live-stream Jan 2013 Tempodrom Broken Promises Icona Pop, SCHMIDT The Disney's Wizard of Oz sneak peek event Tiefschwarz 1.500 + web-live-stream Jul 2013 Tempodrom Sweet Freedom MS MR, NONONO Tiefschwarz 1.400 + web-live-stream
Artists, models und special features
Music acts
Special features 8 July 2008: First live performance of Lady Gaga outside the USA 21 January 2010: World premiere of the band Hurts 9 July 2010: The opera singer Nadja Michael performs an aria from Médée on the catwalk 9 July 2010: Exclusive preview of the Friedrichstadt-Palast revue YMA 20 January 2011: The company DHL shoots the new TV spot for its global advertising campaign on the StyleNite catwalk 21 January 2011: German premiere of the Disney film Tron: Legacy 8 July 2011: Lightperformance by the artist Gert Hof to the song "Nothing Else Matters" by Metallica 25 August 2011: The art gallery ContributedExhibition Remember Tolerance , www.contributed.de, retrieved 25 August 2011 dedicates an exhibition to the Michalsky StyleNite with fotos and videos by three artists 20 January 2012: The French-German TV station ARTE films the autumn/winter 2012 Michalsky StyleNite. The documentary is presented by Joachim Winterscheidt and broadcast on ARTE on 21 January 2012. 18 January 2013: The sneak peek of Disney's "The Wizard of Oz", with a presentation of three dresses inspired by the main characters of the movie
Stage design Michalsky always develops an elaborate and individual stage for each StyleNite interpreting the theme of the evening. For example, the stage of the StyleNite The Great Depression Part II featured a crashed airplane in a pool and thousands of stocks on the catwalk.
Models Besides famous models there are always new faces to be spotted at StyleNite.
Michalsky has always ignored the „traditional" requirements for models regarding age, origin and perfection. He would line up handicapped models as well as aged models on the runway at StyleNite. The engagement of the handicapped model Mario Galla at the StyleNite in July 2010 was considered almost scandalous among the fashion scene and caused enormous media response.Ich mag meinen Körper. Interview with Mario Galla. In: Der Stern. (online , retrieved 26 July 2010 In January 2011, the models Eveline Hall and Pat Cleveland walked the runway; both women are over 60 years old. The internationally renowned German model Toni Garrn has been a regular among the models at StyleNite for several years. In January 2013 Jimi Blue Ochsenknecht was proud to present his first run on catwalk for Michael Michalsky.
Tickets There is no official ticket sale for the event. The invitations are sent exclusively to a limited number of guests. The audience at StyleNite changes each time, consisting of people from fashion, media, politics, art and celebrities.
The organizer provides selected media - mainly fashion magazines, blogs and design journals - with a limited number of tickets that are available for raffles.Grazia raffles tickets , www.grazia-magazin.de, retrieved 8 September 2011 In single cases tickets are given to the students of Berlin's fashion design academies.
There is a strict door policy at the night of the StyleNite. This is done because of the many features that this show has to offer. It's very exclusive since it offers the latest of the designer's collection.
Media coverage The StyleNite is extensively covered in German and international media. In July 2011 the StyleNite was covered extensively by Chinese media for the first time. Vogue TV China broadcast a reportVogue TV China, www.video.vogue.com.cn, retrieved 5 September 2011 and the Cosmopolitan China dedicated an entire page to the event. On 21 January 2012 the French-German TV station ARTE aired a 90 minutes documentary on the Michalsky StyleNite.
Quotes: Spiegel Online: "The most daring combination at Fashion Week"Spiegel Online about the StyleNite, www.spiegel.de, retrieved 22 January 2011 Bild: "Mega-Event StyleNite"Mega-Event StyleNite, www.bild.de, retrieved 9 July 2011 Styleranking: "StyleNite advancing to a major entertainment fashion show"StyleNite advancing to a major entertainment fashion show, www.styleranking.de, retrieved 13 July 2011 FAZ: "Friday night was a big blast. Only (…) Boss is playing in this league."Big blast, www.faz.net, retrieved 23 January 2011 The New York Times: "Party Like It's 1929"Party Like It's 1929, www.nytimes.com, retrieved 27 January 2010 Focus: "Fashion Week-Finale: Pastelltöne und ein schwangeres Model"Fashion Week-Finale: Pastelltöne und ein schwangeres Model, www.focus.de, retrieved 9 July 2012 VOGUE: "Preview Michael Michalsky"Preview Michael Michalsky, www.vogue.de, retrieved 11 January 2013 Manager Magazin: "Bloß nicht zu klassisch!"Bloß nicht zu klassisch!, www.manager-magazin.de, retrieved 8 July 2013
References
External links
Official website of StyleNite Website of the designer Michael Michalsky Video Channel featuring videos and reports Video of the Blitzkids mvt. performance at StyleNite in July 2012 (official YouTube channel)