Icrave (styled ICRAVE) is an innovation and design studio"A SPACE THAT ENCOURAGES COLLABORATION: ICRAVE’S NYC OFFICE", Design Milk, (June 2013) founded in 2002 by Canadian-born designer Lionel Ohayon."Lionel Ohayon, President, Icrave Design", Linked IN, (April 2010) Conceived as a design and brand strategy company, the studio's projects were predominantly in nightlife sector, including lounges and clubs in Manhattan, Los Angeles and Las Vegas."Lionel Ohayon Reveals the Importance of Design" , Nightclub&Bar, (January 2013) The studio's nightlife work has been associated with the development of New York City's Meatpacking District."Tenjune Designed by Icrave: A Peak Inside NYC's Hottest New Ultra Lounge", Dexigner, (October 8, 2006)
Over the past decade, the studio has designed hospitality spaces,"Icrave Profile", Architizer website, (May 2010) including restaurants,"Midtown Restaurant ‘Ocean Prime’ Designed With Volume In Mind", CBS New York, (November 2015) bars, casinos,"Holland Casino Rotterdam" , Mimoa, (December 2009) and hotels."Musically-Charged Hotel Coming to Amsterdam", PSFK (September 2015) Working with The One Group, ICRAVE developed the STK"THE STK MIDTOWN RESTAURANT IN NEW YORK", Architectism, (August 2015) steakhouse brand with 7 locations across the US. The steakhouse brand went public in 2015. The firm is now developing STK's sister brand, STK Rebel."STK Rebel" , The One Group Website The first location will open in Miami in 2016.
In 2008, the studio designed JetBlue Terminal 5 at John F. Kennedy International Airport in New York,Vallis, Alexandra, "First Look: Inside JetBlue’s Food Court", Grub Street, (August 21, 2008) incorporating technology into the gate hold areas and dining spaces."JFK food goes upscale with Carmellini, iPads", Crain's New York Business, (November 2010) Touch screen monitors were used for food service ordering and passenger self-service in gate hold areas. Today, their roster of airport work spans dozens of venues across North America."Carla Hall Talks Reagan National Airport Restaurant and Other New Projects", Eater DC, (July 2015)"ICRAVE Announces N.Y. Projects" , Boutique Design, (March 2014)"ICRAVE Airport Designs “Take Off” with Recent Award Recognitions", Food & Beverage Magazine, (June 2014)"The Future of Airport Design Is All About Self-Service", Conde Naste Traveler(September 2014)
The studio's work has expanded to include brand strategy, product design, and graphic design. The studio has been tasked with creating identities and collateral "Le District", UnderConsideration Art of the Menu, (August 2015) for client projects ranging from logos to marketing materials to staff uniforms. In 2012, Icrave established an in-house lighting department,"Lighting Tips & Tricks", Hotel Business, (February 2015) Icrave Lighting (styled ICRAVE LIGHTING), to consult across all projects.
In recent years, Icrave's project roster has expanded to new sectors, including healthcare,"Reinventing Cancer Surgery—By Designing A Better Hospital Experience", Fast Company, (December 2015) higher education, and residential developments."Setting the ‘Barnett’ high", New York Post, (December 2012) For the past two years, Icrave has been working with Memorial Sloan Kettering on two ambulatory care centers in New York's Upper East Side. The Josie Robertson Surgery Center is slated to open in early 2016."Sloan Kettering picks interior designer for revamp", Crain's New York Business, (October 2014)
Icrave's work has received recognition from Architizer, Travel + Leisure, Frommer's,"Best Airport Food: The 10 Best Restaurants in Terminals", Frommer's, (2011) Fodor's, International Design, International Interior Design, Hospitality Design,"2012 HD Award Winners Announced" , Hospitality Design, (2012) Restaurant & Bar Design, and Hamptons Cottages and Gardens."The 2015 HC&G Innovation in Design Winners: Architecture", Hamptons Cottages and Gardens, (2015)" The Rally Hotel | iCRAVE", Rethinking the Future, (2022)
Notable projects John F. Kennedy International Airport, JetBlue Terminal 5 LaGuardia Airport, Delta Terminal C LaGuardia Airport, Delta Terminal D Toronto Pearson International Airport, various venues Josie Robertson Surgery Center at Memorial Sloan Kettering STK, Meatpacking District NYC STK, Midtown NYC STK, Los Angeles STK, Las Vegas STK, Chicago Catch Restaurant, NYC Le District, NYC Ocean Prime, Beverly Hills Ocean Prime, NYC Sushi Samba, Las Vegas Provocateur, NYC Marquee Nightclub, Sydney W Hotels, Atlanta Midtown Sir Adam Hotel, Amsterdam Hotel Gansevoort Lobby, Meatpacking District NYC Regent Seven Seas Explorer
External links Icrave Icrave Facebook
References