Freemountain Toys, Inc. was a company based in Bristol, Vermont that produced anthropomorphic vegetables and fruits called Vegimals and other plush toys and hats with stuffed appendages.
History The company was founded in 1975 by Beverly Red in her home in Burlington and moved from there to a loft, then a storefront and finally to a former grist mill in Bristol that was renamed the Vegimill.Lynne Baranski, "Madcap Hatter Beverly Red Made Herself a Success, Er, Thimble Out of Whole Cloth,", People, May 14, 1979.Kenneth W. Dike, Outlook Club of Bristol, Vermont, Bristol Historical Society (Vt.), History of Bristol, Vermont, 1762–1980, 3rd ed. Outlook Club of Bristol, Vermont, 1980, OCLC 8109949, II. Manufacturing, pdf online at Bristol Works!, pp. 6, 9. In 1978 the company's gross income was almost $6 million.According to Maridee Allen Winter, Mind Your Own Business, Be Your Own Boss: Every Woman's Guide to Starting a Business and Succeeding, Englewood Cliffs, New Jersey: Prentice Hall Spectrum, 1980, , p. 96, almost $16 million. Products were sewn by as many as 140 local women in addition to a staff of ten at the Vegimill, where the grain bins were used in cutting, assembling, and boxing merchandise.Winter, p. 96.Manufacturing, p. 9.John Reilly, "What's Doing in the Green Mountains,", Travel, New York Times, July 26, 1981.
In June 1980, Red sold Freemountain to Michael Balser.Down East 1983, p. 68.Mort Rosenblum, Back Home: A Foreign Correspondent Rediscovers America, New York: Morrow, 1989, , p. 83. The company's trademarks have since expired.Freemountain Toys, Inc. at Trademarkia.Freemountain at Trademarks, Faqs.org.The Vegimals, Canada Trademark #TMA240093, at Seravia.
Products Vegimals Vegimals, the company's initial product, were velour and fur-covered vegetables and fruits, some with Velcro fastenings, which had embroidered faces.Defined in the Canadian trademark application as "Soft, stuffed toys which depict various vegetables on which are sewn eyes, noses, arms, legs and other such characteristics as to make said vegetables appear to be animal-like." They included peas in a zippered pod (the most popular product), a tomato, a stalk of broccoli, a cauliflower, a giant carrot, a slice of watermelon with removable stuffed seeds, an olive with removable pit, a peelable and segmentable orange, a shuckable ear of corn, two peanuts in a peanut shell, and a banana with Velcro-fastened peel.Hal Malehorn, "Innovative Products: Vegetable Power," Early Childhood Education Journal 5.3 (1978) p. 32. Non-vegetable, non-fruit characters included an egg that unzipped to release a stuffed fried egg, a zippered can containing four Velcro-attached sardines, animals such as a fish inside a fish inside another fish, a whale with a baby inside, a mother sheep with lamb, and "Emile Bearhart" with a pocket containing a red velour heart, and also an 11-inch velour pyramid containing a blue velour mummy.Carolyn Vosburg Hall, Soft Sculpture, Worcester, Massachusetts: Davis, 1981, , p. 51.Ms. magazine 7 (1977). In 1978 the company was producing 43 different types of Vegimal.
Hats The company started producing baseball caps with stuffed wings after Red made one for herself. A separate division, Freemountain hats, produced caps with horns, antennae, and lightning bolts sewn on in addition to wings, with considerable sales success.
Awards Freemountain was awarded a certificate of commendation by the Public Action Coalition on Toys for its safe, imaginative products in non-sexist packaging and inspiring constructive and non-violent play.C. Paul Luongo, America's best! 100, New York: Sterling / London: Oak Tree, 1980, , p. 227.
Current influences The United States Department of Agriculture National Agricultural Library includes several Vegimals in its library of educational materials, to assist pre-school and elementary-school children in learning about foodstuffs.Models and Replicas in the National Agricultural Library Collection , Professional and Career Resources, National Agricultural Library, USDA, August 24, 2010, retrieved August 16, 2011.
The Peas in a Pod in the 2010 movie Toy Story 3 and the 2011 animated short Hawaiian Vacation are based on the Vegimal peas.
References