The MTV Video Music Award for Best Latin was first presented in 2010 under the name Best Latino Artist, replacing the MTV Latin America Awards, which ended in 2009. From 2010 to 2013, the award was determined by viewer votes on MTV Tr3́s' official website. However, the winner did not receive the award during the main ceremony; in later years, the recipient was announced during the Spanish-language rebroadcast on Tr3́s. This marked the first time Latin music artists were honored at the MTV Video Music Awards since the International Viewer's Choice Award for MTV Latin America, which ran from 1994 to 2002.
The award was not presented from 2014 to 2017, but it returned in 2018 under the current name Best Latin, now recognizing music videos and their performing artists.
J Balvin and Anitta are the biggest winners of this award, with three wins each. Balvin is tied with Bad Bunny as the most-nominated artists in the category, with nine nominations each.
Recipients 2010s + Year Winner(s) Video Nominees Aventura Wisin & Yandel "Zun Zun Rompiendo Caderas" Romeo Santos Daddy Yankee – colspan="4" J Balvin and Willy William "Mi Gente" Rosalía and J Balvin "Con Altura"
2020s + Year Winner(s) Video Nominees Maluma "Qué Pena" Billie Eilish and Rosalía "Lo Vas a Olvidar" Anitta "Envolver" "Funk Rave" 2024"Mil Veces" 2025Shakira"Soltera" 2026 Bad Bunny "Nuevayol"
Statistics Artists with multiple wins 3 wins J Balvin Anitta
2 wins Rosalía
Artists with multiple nominations 9 nominations J Balvin Bad Bunny Shakira Karol G
5 nominations Maluma Anitta
4 nominations Rosalía
3 nominations Peso Pluma Pitbull Wisin & Yandel
2 nominations Cardi B Jennifer Lopez Rauw Alejandro Romeo Santos
Notes
References
See also MTV Europe Music Award for Best Latin