The General Assembly (TGA) were an American music video and commercial directing duo based in Los Angeles, CA. They directed music videos for such artists as A.C. Newman, Grum, The Wombats, Totally Enormous Extinct Dinosaurs, Jason Lytle, Fruit Bats (band) and Radar Bros. They also directed commercials for Jameson Irish Whiskey, O2 (UK), George Dickel, BT Group, Jeremiah Weed, Blinkbox, Diageo and BBC Radio 1.
In June 2010, their video for Jason Lytle's "I Am Lost (And The Moment Cannot Last)" was featured in the Los Angeles Film Festival. In June 2011, TGA was included in the Saatchi & Saatchi New Directors Showcase at the Cannes Lions International Festival of Creativity."Saatchi & Saatchi's 21st Annual New Directors Showcase", Creativity-Online, June 23, 2011, accessed July 20, 2011. Archived June 25, 2011. Also in 2011, they won the Audience Award at the Los Angeles Film Festival for their music video of Grum's "Can't Shake This Feeling.""2011 Festival Winners", LA Film Fest, June 27, 2011, accessed July 20, 2011. Archived June 30, 2011.
TGA fully disbanded as of 2014 with Adam Littke and Adam Willis now directing independently.
Music videos Year Artist Song title Ref(s)2008 Debate Team "My Expertise" Radar Bros. "Brother Rabbit" Bronson, Kevin. "Fans give Radar Bros. some video synergy", BuzzBands.LA, September 22nd, 2008, accessed June 25, 2026.2009 Jason Lytle "I Am Lost (And The Moment Cannot Last)" Stosuy, Brandon. "New Jason Lytle Video - "I Am Lost (And the Moment Cannot Last)", StereoGum, May 8, 2009, accessed June 25, 2026. Fruit Bats "The Ruminant Band" 2010 Grum "Can't Shake This Feeling" Everest "Let Go" Grum "Through The Night" The Wombats "Tokyo (Vampires & Wolves)" Knight, David. "The Wombats’ Tokyo (Vampire & Wolves) by The General Assembly", Promonews, September 7, 2010, accessed June 25, 2026. The Wombats "Techno Fan" (Unreleased) 2011 Totally Enormous Extinct Dinosaurs "Trouble" Brown, Jimmy. "Totally Enormous Extinct Dinosaurs' Trouble by The General Assembly", Promonews, June 9, 2011, accessed June 25, 2026. Totally Enormous Extinct Dinosaurs "Tapes & Money" (Unreleased) Fruit Bats "You're Too Weird" 2012 Everest "Ownerless" Brown, Jimmy. "Everest 'Ownerless' by The General Assembly", Promonews, July 12, 2012, accessed June 25, 2026. A.C. Newman "I'm Not Talking" Brown, Jimmy. "AC Newman 'I'm Not Talking' by The General Assembly", Promonews, December 10, 2012, accessed June 25, 2026.2014 Eric D. Johnson (As EDJ) "A West County Girl"
Commercials Year Client Title Ref(s)2011O2 "DJ Coyle" "Peter & Sheila" She & Him "A Very She & Him Christmas" 2012 Jeremiah Weed "Alligator" Diesel "The Magic Of Christmas" "The Magic of Christmas, The Goodwill, The Magic of Christ...", Ads of the World, accessed June 25, 2026.2013 Blinkbox "Stay Safe, Stay In""Blink Box 'Dangerous'", James Dyer, accessed June 25, 2026. BBC Radio 1 "Big Weekend""Radio 1 'Big Weekend'", James Dyer, accessed June 25, 2026. Somersby Cider "Unboxing" (Unreleased) George Dickel "George Dickel Presents" (Unreleased) Plusnet "Juiced" 2014 Jameson Irish Whiskey "Jimmy's Story" 2015 She & Him "Guide To Standards"
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