The Agenda Project: America the Beautiful In May 2011, The Agenda Project, New York-based non-profit political organization, released its “America the Beautiful” campaign, also known as “Granny off the Cliff.”Shahid, Aliyah. "'Grandma' thrown off cliff by Paul Ryan lookalike in anti-GOP Medicare ad made by The Agenda Project", NY Daily News, May 20, 2011, accessed June 20, 2011.Rothberg, Peter. "Is America Still Beautiful without Medicare?", The Nation, May 18, 2011, accessed June 20, 2011. The video was created in response to Rep. Paul Ryan’s proposed Medicare cuts, as part of The Path to Prosperity, the Republican Party’s long-term budget proposal.Shear, Michael D. "The ‘Mediscare’ Revolving Door", The New York Times, May 26, 2011, accessed June 20, 2011.
The video dramatizes Paul Ryan's proposal to privatize Medicare. The video – which shows an elderly woman getting thrown off a cliff – asserts that the Ryan plan will hurt elderly Americans.
Overview The Agenda Project is a progressive public policy advocacy organization whose mission is to make regular Americans the driver of public policy. The Agenda Project is the publisher of the Daily Agenda – an on-line hub for the progressive movement. Erica Payne, the founder of the Agenda Project, is a political strategist, communications expert, policy analyst, and author.
Media coverage The campaign garnered major media coverage, including: Over 145,000 views on YouTubeGranny Off the Cliff - YouTube 8.9 million media impressions Featured on The O’Reilly Factor on Fox NewsSally Kohn on The O'Reilly Factor - It's the message that matters! - YouTube Played five times on The Sean Hannity Show on Fox NewsAgenda Project Ad Discussed on Hannity - YouTube Featured on The Caucus political blog of The New York TimesThe Parties' Medicare Rhetoric Turns, Again - NYTimes.com Featured on The Ed Show on MSNBCGranny Off the Cliff on the Ed Show - YouTube
References
External links agendaproject.org dailyagenda.org