Mitre10 is a New Zealand chain of home improvement stores established in June 1974. The company sells a range of household hardware, building supplies, heaters, air conditioners, garden products, barbecues and camping gear.
There are 86 Mitre10 member stores around New Zealand, including 19 in Auckland. Together, the members employ more than 8,000 staff.
History Mitre10 was started in Melbourne, Australia in 1959 as a local co-operative, with the initial 8 independent operators pooling their resources for shared advertising and promotion."Mitre10" , Superbrands Australia Separate state-based companies were formed in the years following. An overall licensing company was established in 1964."About us", Mitre 10 Australia
The co-operative concept became known to New Zealand hardware shop owners,"...many success stories about Mitre 10 Australia and the cooperative philosophy...", MEGA Hastings & Napier and on 28June 1974 the New Zealand Herald reported "some of the smaller firms in the timber and hardware merchandising field are grouping together to present a unified buying and selling front." The first member's meeting in 1974 consisted of twelve members representing fifteen stores.
In the late 1980s the chain expanded its to include home and garden products. In 1994 the "Mitre10 Home and Trade" brand was established. Two brand names (Hammer Hardware, Mitre10 Mega) further expanded the Mitre10 presence in both the small and large towns and cities. There were 50 Mitre10 stores in 1999, 113 in 2003 and 83 in 2019.
In 2010 Mitre10 (New Zealand) Limited took full ownership of the Mitre10 brands for New Zealand after changes to the ownership of the Mitre10 operation in Australia."NZ Mitre 10 responds to sale of Australian counterpart", 2 December 2009, NBR Despite sharing the same heritage, the modern operations in New Zealand and Australia are separate.
Sponsorships Mitre10 was formerly involved in the production of Mitre 10 Dream Home, a reality television series which ran from 1999 until 2013.
From 2016 to 2020, Mitre10 became the sponsor of the National Provincial Championship, which became colloquially known as the Mitre10 Cup.
In partnership with Kiwibank, the company annually runs the Mitre10 Awards to acknowledge and support community projects.
MEGA Stores
Mitre10 Mega is a chain of big-box stores. Mega stores offer customers a larger product range than standard Mitre10 stores, including a larger range of garden-related products."About Mitre 10 MEGA", "", Retrieved 30 May 2011 The first Mega store opened in Hastings Central in 2004.
References
External links Mitre 10 New Zealand