Outfit7 is a Slovenian video game developer, best known for creating the Talking Tom & Friends app and media franchise. The company was founded by Samo and Iza Login and currently operates in 7 studios worldwide, almost exclusively focusing on mobile games related to the Talking Tom & Friends franchise. In January 2017, the company was acquired by United Luck Consortium and then sold to Zhejiang Jinke for over USD 1 billion. The company also owns PlayValley, HyperDot Studios (now Outfit7 Neo), and Moving Eye.
History
Outfit7 Outfit7 was founded by Samo and Iza Sia Login, who had studied computer science in college and wanted to get into the mobile app business following the debut of the Apple App Store. In 2009, they invested $250,000 (€180,000) with six friends and set up an office in Ljubljana, Slovenia, where they developed some apps. Their first few attempts – a soccer app, a travel guide to Iceland and a "wealth affirmation app" were unsuccessful. After six months of attempts, Iza Sia and Samo developed a children's app called Talking Tom Cat, in which an animated cat named Tom would repeat in a "high-pitched helium squeak whatever is spoken into an iPhone's microphone" along with other reactions to feeding and petting.
Talking Tom & Friends
The Talking Tom & Friends franchise was created with the launch of the Talking Tom Cat app. It focused on anthropomorphic cats and dogs repeating things said to them by the user, before shifting focus to other apps such as endless-runner games and virtual pet games.
The franchise reached 300 million downloads 19 months after its launch. The app franchise then went on to hit one billion downloads in June 2013. Talking Tom & Friends apps have been downloaded over 12 billion times as of April 2020, reaching 18 billion in March 2022.
As of 2025/2026, the Talking Tom & Friends franchise has accumulated more than 25 billion downloads across platforms. Earlier reports indicated that the series had surpassed 23 billion views and attracted 470 million monthly active users.
Corporate affairs
Awards
Game awards Green Game Jam 2023: My Talking Angela 2 received both the Industry’s Choice Award and the Most Adoptable Award for its in-game environmental activations. Huawei AppGallery Editors' Choice Awards 2022: My Talking Angela 2 won the Best Family & Casual Game award. Tabby Awards 2014: Talking Tom & Friends titles received the Best iPad Game: Kids, Education & Family award, as well as the Best iPad Game: Kids, Education & Family and Best Android Game: Puzzle, Cards & Family categories.
Other awards and recognitions Best PR/Marketing Team of the Year: At GamingOnPhone 2025 award ceremony, Outfit7 won the Award for the Best PR/Marketing team. YouTube Diamond Creator Award: Outfit7 received its third YouTube Diamond Creator Award for surpassing 10 million subscribers across multiple official channels. Guinness World Records Gaming Edition 2025: Talking Tom & Friends was featured in the 2025 edition of the Guinness World Records: Gaming Edition. Kragelj Competition: Outfit7’s Slovenian subsidiary, Ekipa2, commissioned Kragelj for its office renovation project, which subsequently won the design competition. European Property Award: The Kragelj-designed office for Ekipa2 received a European Property Award, recognized for creating a modern and collaborative workspace that reflects Outfit7’s brand identity. OpenAI Learning Impact Prize: Kobi, a reading app backed by Outfit7, received the award for its positive educational impact.
Corporate social responsibility
Environmental initiatives Since 2023, Outfit7 has been a member of the Playing for the Planet Alliance, an initiative facilitated by the United Nations Environment Programme (UNEP). The company participates annually in the Green Game Jam, which challenges game developers to integrate ecological themes into their titles. In 2024, Outfit7's campaign focused on "re-using and recycling" within Talking Tom Gold Run and My Talking Tom Friends. The events reached an estimated 108 million daily active users across all participating Jam titles, encouraging players to adopt waste-reduction habits.
Earlier environmental efforts include a 2022 partnership with the non-profit One Tree Planted. During an Earth Day event in Talking Tom Gold Run, the company donated in-game revenue to reforestation projects, resulting in the planting of 50,000 trees. In Cyprus, company volunteers have participated in local urban greening projects in collaboration with Reforest Nicosia.
Community and education The company manages a "Giving Back" program that focuses on infrastructure for children and digital education in Slovenia and Cyprus.
Infrastructure Projects: Since 2021, the company has conducted annual volunteer projects to renovate youth resorts. This includes long-term restoration work at the Debeli rtič Youth and Health Resort (operated by the Slovenian Red Cross) and the Tabor Mojca youth camp in Dolenjske Toplice. Digital Literacy: Outfit7 is a partner in the "Girls Do Code" (Slovene: Dekleta programirajo) project, an initiative to encourage girls aged 9 to 14 to enter STEM fields. Organized by the social enterprise Simbioza and supported by the Slovenian Ministry of Digital Transformation, the project has reached over 1,500 students as of 2025. Mentorship: The company hosts the "Outfit7 Talent Camp," an intensive training program for aspiring game developers and artists to gain industry experience.
Offices Outfit7 operates offices in 4 cities in Europe and Asia. The company currently operates in London, Ljubljana, Limassol and Shanghai.
Acquisition and leadership change In 2016, Samo and Iza Login hired Goldman Sachs to arrange for a deal to sell their company. On 20 January 2017, it was announced in a press release that Outfit7 was sold to United Luck Holdings Consortium, a China-based group, for US$1 billion. However, four days later, another press release indicated that United Luck would sell Outfit7 to a Chinese chemical company, Zhejiang Jinke Peroxide Company, which was renamed Zhejiang Jinke Entertainment Culture Co. Ltd after it had purchased a Chinese game developer. There was some confusion over who owned Outfit7, given that Jinke had disclosed plans to buy a 10% stake of United Luck. In March 2017, the agreement to sell Outfit7 to Jinke was signed. Samo Login remained on board as company director, and Iza Login remained as an advisor. In July 2018, Xinyu Qian became the CEO.
Apps
+YearTitleAvailability Description2010Talking Tom CatTalking Tom Cat is Outfit7's first mobile app in the Talking Tom & Friends franchise, in which users can interact with the character Talking Tom, including voice repetition and simple touch-based animations. The app was an immediate hit, and as reported by Outfit7, surpassed 360million downloads in 2 years. Since 2010, the company made 2 updates on the app, one for Talking Tom Cat app 10th anniversary , and the last update was in 2025 as a result of a brand refresh.2010Talking Baby HippoOutfit7's second app in the franchise was Talking Baby Hippo, which featured a virtual hippo that repeats recorded speech and responds to user interaction. It was removed at the start of 2016.2011Talking BenThe company's next attempt was a mobile app named Talking Ben the Dog that centres on the character Talking Ben and features voice imitation and animations.The character has been featured in numerous apps and in every web series.2011Talking Tom 2In 2011, Outfit7 released Talking Tom 2 as a sequel to Talking Tom Cat. The app expands the interactive animations and voice-repetition mechanics established in the original.2011Talking Tom and Ben NewsIn the same year of 2011, the company released an app called Talking Tom & Ben News that presents Talking Tom and Talking Ben as news anchors. Users can interact with the characters and record short segments using voice play and animation tools.2011Talking PierreAnother app in 2011 that the company released was Talking Pierre, an app that features a parrot character that repeats speech and reacts to on-screen actions.2012Talking GingerThe company released Talking Ginger in 2012, it introduces an orange kitten which players interact with while preparing it to bed. The character has been featured in numerous apps, and in every web series.2012Talking AngelaTalking Angela was released by the company in 2012 and introduces a white female cat that features animated responses and voice playback. The app spawned controversial safety concerns, but the allegations proved baseless.2013Talking Ginger 2Outfit7 released a sequel to Talking Ginger in 2013. It allows the user to interact with Ginger at his birthday party. Until April 2014, the app was known as Ginger's Birthday. 2023Talking Ben AIThe company released Talking Ben AI in 2023. It features Ben as a virtual assistant who responds to users' queries using AI. It was soft-launched in South Africa, Slovenia, and Cyprus on August 29, 2023, on Android. As of May 2025 the app is no longer available.
Games +YearTitleAvailabilityDescription2013My Talking TomThe company's first virtual pet mobile game, My Talking Tom, was released on November 11, 2013. Players take care of Tom as he grows, and can rename and customise the character. The game was globally successful and received positive reviews. It became a top game in 135 countries on all platforms, with over 11 million downloads worldwide, and won a Tobby Award for Best iPad Game: Kids, Education & Family..2014My Talking AngelaThe company's second mobile game is My Talking Angela, launched in November 2014. It is a fashion-focused virtual pet simulation where players adopt a kitten named Talking Angela and guide her as she grows into a stylish superstar.2015Talking Tom JetskiIn 2015 the company released its first endless runner game Talking Tom Jetski, where the user plays as Tom or Angela, riding on a jet ski to complete missions. As of October 2025, the app is no longer available.2015Talking Tom Bubble ShooterThe company released Talking Tom Bubble Shooter in 2015, a bubble-shooting game similar to Puzzle Bobble and Bubble Bobble. As of June 2021, the game is no longer available.2016Talking Tom Gold RunIn 2016, Outfit7 released its second endless runner game called Talking Tom Gold Run, where player can use Tom, Angela, Ben, Hank, Ginger or Becca, to chase Rakoon the robber while collecting gold bars. 2016My Talking HankOutfit7 released My Talking Hank in 2016, a virtual pet game where players explore the island of Hawaii and its animals. In 2024, the company released a big update called My Talking Hank: Islands, another virtual pet simulation game where players take care of Hank, interact with the island's map and its animals.